Marketing definitions: a glossary of marketing terms, [Chic., Ill., 1963] 23p
Author | : American Marketing Association. Committee on Definitions |
Publisher | : |
Total Pages | : |
Release | : |
Genre | : Marketing |
ISBN | : |
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Author | : American Marketing Association. Committee on Definitions |
Publisher | : |
Total Pages | : |
Release | : |
Genre | : Marketing |
ISBN | : |
Author | : American Marketing Association. Committee on Definitions |
Publisher | : |
Total Pages | : 23 |
Release | : 1963 |
Genre | : Marketing |
ISBN | : |
Author | : Mark N. Clemente |
Publisher | : clementebooks |
Total Pages | : 502 |
Release | : 2002 |
Genre | : Business & Economics |
ISBN | : 0971943400 |
Immediately grasp and apply the essential concepts and techniques of marketing, advertising and sales using this combination dictionary, encyclopedia, and how-to guide. Designed for business professionals, business owners, and business students, Used as a recommended textbook and library volume in colleges and universities worldwide. Updated as a 500-page e-book, The Marketing Glossary is an acclaimed reference work whose hardcover edition was published by the American Management Association. Its digital format provides key word searchability for more than 1,400 definitions, formulas, checklists, examples, and real-life applications. “Mark Clemente's excellent reference work ... is also available as an e-book. Just buy the PDF and keep it on your laptop. Imagine the points you can score in meetings with all that knowledge at your fingertips.” - Jonathan Jackson, book reviewer, ecommerce.internet.com
Author | : Committee on Definitions of the American Marketing Association |
Publisher | : |
Total Pages | : 23 |
Release | : 1963 |
Genre | : |
ISBN | : |
Author | : Jane Imber |
Publisher | : Barron's Educational Series, Incorporated |
Total Pages | : 612 |
Release | : 2000-04 |
Genre | : Business & Economics |
ISBN | : |
More than 4,000 definitions cover all aspects of the advertising industry in "Dictionary of Marketing Terms".
Author | : Peter D. Bennett |
Publisher | : McGraw-Hill Companies |
Total Pages | : 344 |
Release | : 1995 |
Genre | : Business & Economics |
ISBN | : |
Definitions include all of the most important marketing terms from every aspect of the field. Cross-referenced for ease of use, it covers both the day-to-day terminology and the specialized vocabulary in corporate and academic use.
Author | : John Paul Uko (PhD.) |
Publisher | : Authorhouse UK |
Total Pages | : 0 |
Release | : 2011 |
Genre | : Business & Economics |
ISBN | : 9781456785505 |
This book presents a comprehensive glossary that pulls together in a scholarly manner over two thousand terms and concepts drawn from subject areas normally included in the study of marketing, including marketing principles, marketing management and strategy, product management, distribution management, advertising and promotion, pricing, consumer behaviour, and marketing research. The Glossary is prepared primarily to serve the needs of both students and teachers of marketing who have yearned for a comprehensive glossary of marketing terms to aid in the teaching and learning of marketing, as well as of marketing practitioners who need an in-depth knowledge and understanding of the terms and concepts used as the tools of their trade. Because marketing affects everyone - from an unborn child who is nurtured by her mother's nutritional diets to a dead man or woman who 'needs' a tombstone erected 'in memoriam', this Glossary also serves the interests of the general public and other stakeholders in marketing for knowledge and understanding of the terms and concepts used in marketing practices that affect their daily lives as participants in the marketing system.
Author | : Peter D. Bennett |
Publisher | : |
Total Pages | : |
Release | : 2011-05-31 |
Genre | : |
ISBN | : 9781613111246 |
Author | : Azaz Motiwala |
Publisher | : Lulu.com |
Total Pages | : 296 |
Release | : 2005 |
Genre | : Business & Economics |
ISBN | : 1435705122 |
The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing, advertising, market research, consumer behavior, marketing mix, international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date, accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available