Marketing De Escalamiento
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| Author | : Gary Armstrong |
| Publisher | : Pearson Educación |
| Total Pages | : 686 |
| Release | : 2003 |
| Genre | : Business & Economics |
| ISBN | : 9789702604006 |
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
| Author | : José Javier Orosa González |
| Publisher | : Erasmus Ediciones |
| Total Pages | : 111 |
| Release | : 2012-04-30 |
| Genre | : History |
| ISBN | : 849280680X |
| Author | : Digital World |
| Publisher | : Digital World |
| Total Pages | : 79 |
| Release | : 2024-04-03 |
| Genre | : Business & Economics |
| ISBN | : 1723461717 |
Agribusiness Guide Series Welcome to the world of modern agriculture, where innovation and sustainability come together to drive the agribusiness of the future. In this series of books, we will delve into crucial and fascinating themes that shape the contemporary agricultural landscape, covering everything from the latest technologies to essential strategies for precision and sustainable agriculture. The ebook "Digital Marketing Strategies for Agribusiness" offers a practical and theoretical approach to applying digital marketing concepts in the agricultural sector. From using AI and automation to online promotion and sales strategies, readers will learn how to make the most of digital opportunities to grow their business. Divided into 20 chapters, this ebook covers everything from research and development to financial management, offering a complete guide to driving success in agribusiness.
| Author | : Russell Brunson |
| Publisher | : Hay House, Inc |
| Total Pages | : 353 |
| Release | : 2023-07-25 |
| Genre | : Business & Economics |
| ISBN | : 1401973736 |
Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software company ClickFunnels. The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the art and science of getting traffic (or people) to find you. And that is a tragedy. Traffic Secrets was written to help you get your message out to the world about your products and services. I strongly believe that entrepreneurs are the only people on earth who can actually change the world. It won't happen in government, and I don't think it will happen in schools. It'll happen because of entrepreneurs like you, who are crazy enough to build products and services that will actually change the world. It'll happen because we are crazy enough to risk everything to try and make that dream become a reality. To all the entrepreneurs who fail in their first year of business, what a tragedy it is when the one thing they risked everything for never fully gets to see the light of day. Waiting for people to come to you is not a strategy. Understanding exactly WHO your dream customer is, discovering where they're congregating, and throwing out the hooks that will grab their attention to pull them into your funnels (where you can tell them a story and make them an offer) is the strategy. That's the big secret. Traffic is just people. This book will help you find YOUR people, so you can focus on changing their world with the products and services that you sell.
| Author | : Ayanso, Anteneh |
| Publisher | : IGI Global |
| Total Pages | : 327 |
| Release | : 2014-02-28 |
| Genre | : Business & Economics |
| ISBN | : 1466651954 |
Social media has opened several new marketing channels to assist in business visibility as well as provide real-time customer feedback. With the emergence of new internet technologies, businesses are increasingly recognizing the value of social media and web presence in the promotion of their products and services. Harnessing the Power of Social Media and Web Analytics documents high-quality research to empower businesses to derive intelligence from social media sites. These emerging technological tools have allowed businesses to quantify, understand, and respond to customers conversations about their corporate reputation and brands within online communities. This publication is ideal for academic and professional audiences interested in applications and practices of social media and web analytics in various industries.
| Author | : Phips Arabie |
| Publisher | : World Scientific |
| Total Pages | : 501 |
| Release | : 1996-01-29 |
| Genre | : Computers |
| ISBN | : 981450453X |
At a moderately advanced level, this book seeks to cover the areas of clustering and related methods of data analysis where major advances are being made. Topics include: hierarchical clustering, variable selection and weighting, additive trees and other network models, relevance of neural network models to clustering, the role of computational complexity in cluster analysis, latent class approaches to cluster analysis, theory and method with applications of a hierarchical classes model in psychology and psychopathology, combinatorial data analysis, clusterwise aggregation of relations, review of the Japanese-language results on clustering, review of the Russian-language results on clustering and multidimensional scaling, practical advances, and significance tests.
| Author | : Robert I. Sutton |
| Publisher | : Crown Currency |
| Total Pages | : 368 |
| Release | : 2014-02-04 |
| Genre | : Business & Economics |
| ISBN | : 0385347030 |
Wall Street Journal Bestseller "The pick of 2014's management books." –Andrew Hill, Financial Times "One of the top business books of the year." –Harvey Schacter, The Globe and Mail Bestselling author, Robert Sutton and Stanford colleague, Huggy Rao tackle a challenge that determines every organization’s success: how to scale up farther, faster, and more effectively as an organization grows. Sutton and Rao have devoted much of the last decade to uncovering what it takes to build and uncover pockets of exemplary performance, to help spread them, and to keep recharging organizations with ever better work practices. Drawing on inside accounts and case studies and academic research from a wealth of industries-- including start-ups, pharmaceuticals, airlines, retail, financial services, high-tech, education, non-profits, government, and healthcare-- Sutton and Rao identify the key scaling challenges that confront every organization. They tackle the difficult trade-offs that organizations must make between whether to encourage individualized approaches tailored to local needs or to replicate the same practices and customs as an organization or program expands. They reveal how the best leaders and teams develop, spread, and instill the right mindsets in their people-- rather than ruining or watering down the very things that have fueled successful growth in the past. They unpack the principles that help to cascade excellence throughout an organization, as well as show how to eliminate destructive beliefs and behaviors that will hold them back. Scaling Up Excellence is the first major business book devoted to this universal and vexing challenge and it is destined to become the standard bearer in the field.
| Author | : David V. Gibson |
| Publisher | : Purdue University Press |
| Total Pages | : 480 |
| Release | : 2007 |
| Genre | : Business & Economics |
| ISBN | : 9781557534484 |
The challenge of connecting people, ideas, and resources across communities stems from the quest for competition in a global world, at the same time that the basic infrastructure to foster wealth creation is asymmetrically distributed across regions of the globe.
| Author | : Thomas Francisco |
| Publisher | : BookSummaryGr |
| Total Pages | : 33 |
| Release | : 2023-07-22 |
| Genre | : Business & Economics |
| ISBN | : |
Resumen Da Cero A Uno Por Peter Thiel "De Cero a Uno", un libro que ofrece consejos perspicaces para startups, es en esencia una recopilación de una serie de conferencias impartidas por Peter Thiel, cofundador de PayPal, en la Universidad de Stanford en 2012. Uno de sus estudiantes, Blake Masters, tuvo la visión de publicar notas de las conferencias en su propio blog, lo cual recibió una amplia atención. Thiel, un empresario abierto y cautivador, reconoció una oportunidad y, con Masters a su lado como coautor, reunió las conferencias antes de desarrollarlas en un libro coherente y estructurado. El resultado es un texto que se ha convertido en lectura esencial para cualquiera que desee iniciar su propio negocio. Peter Thiel es un multimillonario autodidacta que ha estado involucrado en numerosos negocios en algún grado. También es un autoproclamado nerd que, junto con otros "outsiders", fundó PayPal a finales de los años noventa, aprovechando la ola de la burbuja de las puntocom. Thiel y su equipo se hicieron conocidos como la Mafia de PayPal. Aunque parecían improbables como propietarios de negocios, eran personas dedicadas y meticulosas. Sobre todo, eran personas abiertas, amigables y divertidas que prosperaron en la atmósfera creada en Silicon Valley. Es este sentido de diversión y apertura el que se refleja en "De Cero a Uno", pero este es un libro que se enriquece con una perspectiva fresca y muy seria sobre ideas supuestamente concretas. A lo largo del libro, Thiel sostiene que las ideas que damos por sentado en los negocios deben ser desafiadas. Cuestiona la idea de que los monopolios son siempre malos. Minimiza las ventajas de la competencia y afirma que es lo que hace que los negocios se estanquen. Además, desmantela otros dogmas, ya que Thiel parte de la premisa de que cuanto más inusual y diferente sea el fundador, mejores serán los resultados a largo plazo. Siendo un ser humano altamente intelectual, Thiel simplifica su marco filosófico personal para que todos entendamos que un futuro "definitivamente optimista" es aquel en el que un negocio dedica todos sus esfuerzos a crear algo completamente nuevo, en lugar de simplemente modificar un producto existente.
| Author | : Rick Riordan |
| Publisher | : Disney Electronic Content |
| Total Pages | : 31 |
| Release | : 2017-11-14 |
| Genre | : Juvenile Fiction |
| ISBN | : 1368019129 |
The trouble starts when Apollo introduces Percy and his friend Grover the satyr to the Chryseae Celedones. Three golden women--living statues--appear in front of them, and sing one blissful chord. Apollo has a concert tonight at Mount Olympus, and he needs the Celedones as his backup singers. But there should be a quartet, not a trio--one of the singers has gone rogue. It's up to Percy and Grover to find the missing Celedon somewhere in New York City before she causes any problems. Capturing an attention-seeking automaton in a crowd of mortals is going to require some cagey thinking. Will Percy and Grover succeed, or hit a sour note?
