Marketing Data Management Platform A Complete Guide - 2020 Edition

Marketing Data Management Platform A Complete Guide - 2020 Edition
Author: Gerardus Blokdyk
Publisher: 5starcooks
Total Pages: 314
Release: 2019-08-30
Genre: Business & Economics
ISBN: 9780655911692

At what cost? Does the problem have ethical dimensions? Can support from partners be adjusted? Who is gathering marketing data management platform information? What do you need to qualify? This powerful Marketing Data Management Platform self-assessment will make you the accepted Marketing Data Management Platform domain master by revealing just what you need to know to be fluent and ready for any Marketing Data Management Platform challenge. How do I reduce the effort in the Marketing Data Management Platform work to be done to get problems solved? How can I ensure that plans of action include every Marketing Data Management Platform task and that every Marketing Data Management Platform outcome is in place? How will I save time investigating strategic and tactical options and ensuring Marketing Data Management Platform costs are low? How can I deliver tailored Marketing Data Management Platform advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Marketing Data Management Platform essentials are covered, from every angle: the Marketing Data Management Platform self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Marketing Data Management Platform outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Marketing Data Management Platform practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Marketing Data Management Platform are maximized with professional results. Your purchase includes access details to the Marketing Data Management Platform self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Marketing Data Management Platform Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Customer Data Platforms

Customer Data Platforms
Author: Martin Kihn
Publisher: John Wiley & Sons
Total Pages: 246
Release: 2020-12-15
Genre: Business & Economics
ISBN: 1119790115

Master the hottest technology around to drive marketing success Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze customer data. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP so you can learn how to steer your firm toward the future of personalization. Over the years, many of us have built byzantine “stacks” of various marketing and advertising technology in an attempt to deliver the fabled “right person, right message, right time” experience. This can lead to siloed systems, disconnected processes, and legacy technical debt. CDPs offer a way to simplify the stack and deliver a balanced and engaging customer experience. Customer Data Platforms breaks down the fundamentals, including how to: Understand the problems of managing customer data Understand what CDPs are and what they do (and don't do) Organize and harmonize customer data for use in marketing Build a safe, compliant first-party data asset that your brand can use as fuel Create a data-driven culture that puts customers at the center of everything you do Understand how to use AI and machine learning to drive the future of personalization Orchestrate modern customer journeys that react to customers in real-time Power analytics with customer data to get closer to true attribution In this book, you’ll discover how to build 1:1 engagement that scales at the speed of today’s customers.

Data Management Platform A Complete Guide - 2019 Edition

Data Management Platform A Complete Guide - 2019 Edition
Author: Gerardus Blokdyk
Publisher: 5starcooks
Total Pages: 306
Release: 2019-06-30
Genre:
ISBN: 9780655809142

What data management platform events should you attend? How will effects be measured? What is the problem and/or vulnerability? What are the necessary qualifications? How do your measurements capture actionable data management platform information for use in exceeding your customers expectations and securing your customers engagement? This powerful Data Management Platform self-assessment will make you the credible Data Management Platform domain specialist by revealing just what you need to know to be fluent and ready for any Data Management Platform challenge. How do I reduce the effort in the Data Management Platform work to be done to get problems solved? How can I ensure that plans of action include every Data Management Platform task and that every Data Management Platform outcome is in place? How will I save time investigating strategic and tactical options and ensuring Data Management Platform costs are low? How can I deliver tailored Data Management Platform advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Data Management Platform essentials are covered, from every angle: the Data Management Platform self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Data Management Platform outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Data Management Platform practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Data Management Platform are maximized with professional results. Your purchase includes access details to the Data Management Platform self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Data Management Platform Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Data Management for Researchers

Data Management for Researchers
Author: Kristin Briney
Publisher: Pelagic Publishing Ltd
Total Pages: 312
Release: 2015-09-01
Genre: Computers
ISBN: 178427013X

A comprehensive guide to everything scientists need to know about data management, this book is essential for researchers who need to learn how to organize, document and take care of their own data. Researchers in all disciplines are faced with the challenge of managing the growing amounts of digital data that are the foundation of their research. Kristin Briney offers practical advice and clearly explains policies and principles, in an accessible and in-depth text that will allow researchers to understand and achieve the goal of better research data management. Data Management for Researchers includes sections on: * The data problem – an introduction to the growing importance and challenges of using digital data in research. Covers both the inherent problems with managing digital information, as well as how the research landscape is changing to give more value to research datasets and code. * The data lifecycle – a framework for data’s place within the research process and how data’s role is changing. Greater emphasis on data sharing and data reuse will not only change the way we conduct research but also how we manage research data. * Planning for data management – covers the many aspects of data management and how to put them together in a data management plan. This section also includes sample data management plans. * Documenting your data – an often overlooked part of the data management process, but one that is critical to good management; data without documentation are frequently unusable. * Organizing your data – explains how to keep your data in order using organizational systems and file naming conventions. This section also covers using a database to organize and analyze content. * Improving data analysis – covers managing information through the analysis process. This section starts by comparing the management of raw and analyzed data and then describes ways to make analysis easier, such as spreadsheet best practices. It also examines practices for research code, including version control systems. * Managing secure and private data – many researchers are dealing with data that require extra security. This section outlines what data falls into this category and some of the policies that apply, before addressing the best practices for keeping data secure. * Short-term storage – deals with the practical matters of storage and backup and covers the many options available. This section also goes through the best practices to insure that data are not lost. * Preserving and archiving your data – digital data can have a long life if properly cared for. This section covers managing data in the long term including choosing good file formats and media, as well as determining who will manage the data after the end of the project. * Sharing/publishing your data – addresses how to make data sharing across research groups easier, as well as how and why to publicly share data. This section covers intellectual property and licenses for datasets, before ending with the altmetrics that measure the impact of publicly shared data. * Reusing data – as more data are shared, it becomes possible to use outside data in your research. This chapter discusses strategies for finding datasets and lays out how to cite data once you have found it. This book is designed for active scientific researchers but it is useful for anyone who wants to get more from their data: academics, educators, professionals or anyone who teaches data management, sharing and preservation. "An excellent practical treatise on the art and practice of data management, this book is essential to any researcher, regardless of subject or discipline." —Robert Buntrock, Chemical Information Bulletin

Customer Data Platforms A Complete Guide - 2020 Edition

Customer Data Platforms A Complete Guide - 2020 Edition
Author: Gerardus Blokdyk
Publisher: 5starcooks
Total Pages: 312
Release: 2020-04-16
Genre:
ISBN: 9781867344353

How does your organization define data management success? What is the difference between a cdp and other platforms? What are your operating costs? What do you review on an annual basis? How are Customer Data Platforms risks managed? This instant Customer Data Platforms self-assessment will make you the established Customer Data Platforms domain visionary by revealing just what you need to know to be fluent and ready for any Customer Data Platforms challenge. How do I reduce the effort in the Customer Data Platforms work to be done to get problems solved? How can I ensure that plans of action include every Customer Data Platforms task and that every Customer Data Platforms outcome is in place? How will I save time investigating strategic and tactical options and ensuring Customer Data Platforms costs are low? How can I deliver tailored Customer Data Platforms advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Customer Data Platforms essentials are covered, from every angle: the Customer Data Platforms self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Customer Data Platforms outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Customer Data Platforms practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Customer Data Platforms are maximized with professional results. Your purchase includes access details to the Customer Data Platforms self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Customer Data Platforms Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

The Definitive Guide to Marketing Analytics and Metrics (Collection)

The Definitive Guide to Marketing Analytics and Metrics (Collection)
Author: Cesar Brea
Publisher: FT Press
Total Pages: 1465
Release: 2014-08-18
Genre: Business & Economics
ISBN: 0133994775

A brand new collection introducing today's most powerful strategies and techniques for measuring and optimizing marketing… 3 authoritative books, now in a convenient e-format, at a great price! 3 authoritative Books help you measure, analyze, and optimize every marketing investment you'll ever make Measuring and optimize your marketing investments is more crucial than ever. But, with an explosion in channels and complexity, it's also more challenging than ever. Fortunately, marketing metrics and analytics have taken giant leaps forward in recent years: techniques now exist for accurately quantifying performance and applying what you learn to improve it. In this unique 3 Book package, world-class experts present these new approaches, and show how to profit from them. In Marketing and Sales Analytics, leading consultant Cesar A. Breaexamines the experiences of 15 leaders who've built high-value analytics capabilities in multiple industries. Then, building on what they've learned, he presents a complete blueprint for succeeding with marketing analytics. You'll learn how to evaluate "ecosystemic" conditions for success, frame the right questions, and organize your people, data, and operating infrastructure to answer them. Brea helps you overcome key challenges ranging from governance to overcoming hidden biases. Along the way, he also offers specific guidance on crucial decisions such as "buy vs. build?", "centralize or decentralize?", and "hire generalists or specialists?" Next, in Cutting Edge Marketing Analytics, three pioneering experts introduce today's most valuable marketing analytics methods and tools, and offer a best-practice methodology for successful implementation. They augment this knowledge with hands on case studies, guiding you through solving key problems in resource allocation, segmentation, pricing, campaign management, firm valuation, and digital marketing strategy. All case studies are accompanied by real data used by the protagonists to make decisions. As you practice, you'll gain a deeper understanding of the value of marketing analytics, learn to integrate quantitative analysis with managerial sensibilities, master core statistical tools, and discover how to avoid crucial pitfalls. Finally, in the award-winning Marketing Metrics, Second Edition, Paul W. Farris and his colleagues show how to choose the right metrics for every marketing challenge. You'll learn how to use dashboards to view market dynamics from multiple perspectives, maximize accuracy, and "triangulate" to optimal solutions. You'll discover high-value metrics for promotional strategy, advertising, distribution, customer perceptions, market share, competitors' power, margins, pricing, products and portfolios, customer profitability, sales forces, channels, and more. This extensively updated edition introduces innovative metrics ranging from Net Promoter to social media and brand equity measurement, and shows how to build comprehensive models to optimize every marketing decision you make. If you need to measure and improve marketing performance, this 3-book package will be your most valuable resource. From world-renowned business sustainability experts Cesar A. Brea, Rajkumar Venkatesan, Paul W. Farris, Ronald T. Wilcox, Neil T. Bendle, Phillip E. Pfeifer, and David J. Reibstein

Data Management Platforms A Complete Guide - 2019 Edition

Data Management Platforms A Complete Guide - 2019 Edition
Author: Gerardus Blokdyk
Publisher: 5starcooks
Total Pages: 312
Release: 2019-06-27
Genre:
ISBN: 9780655805496

Is the need for organizational change recognized? What is in scope? Which measures and indicators matter? Is the data management platforms scope complete and appropriately sized? How do you set data management platforms stretch targets and how do you get people to not only participate in setting these stretch targets but also that they strive to achieve these? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Data Management Platforms investments work better. This Data Management Platforms All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Data Management Platforms Self-Assessment. Featuring 943 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Data Management Platforms improvements can be made. In using the questions you will be better able to: - diagnose Data Management Platforms projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Data Management Platforms and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Data Management Platforms Scorecard, you will develop a clear picture of which Data Management Platforms areas need attention. Your purchase includes access details to the Data Management Platforms self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Data Management Platforms Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.