Marketing Blunders: Cases & Lessons for Managers

Marketing Blunders: Cases & Lessons for Managers
Author: Zalfa Laili Hamzah
Publisher: Partridge Publishing Singapore
Total Pages: 98
Release: 2020-12-21
Genre: Business & Economics
ISBN: 1543761801

Marketing Blunders: Lessons for Future Managers is all about marketing lessons from year 2009 to 2020. It starts off with a brief background of the business. Then, the authors reveal what went wrong in each case and how the company solved the issue or turned a bad situation into a positive one. All cases end with a list of lessons learnt and discussion questions. You will learn the potential marketing blunders and how to avoid them. This book will help you build and strengthen your brand.

Blunders in International Business

Blunders in International Business
Author: David A. Ricks
Publisher: John Wiley & Sons
Total Pages: 192
Release: 2009-02-09
Genre: Business & Economics
ISBN: 1405153172

This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down. Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others. Conserves its well-liked, concise format. Several well-known blunders from previous editions have been replaced in order to update the lessons learned.

International Business Blunders

International Business Blunders
Author: Densil A. Williams
Publisher: Emerald Group Publishing
Total Pages: 154
Release: 2019-02-19
Genre: Business & Economics
ISBN: 1787692191

This book will provide empirical evidence of blunders committed by firms from small developing countries that operate in developed country markets. It will identify lessons that managers who are looking to do business in international markets can learn in order to lessen the mistakes in markets that are psychically distant.

Bullseyes and Blunders

Bullseyes and Blunders
Author: Subba Rao Changanti
Publisher: BSP Books
Total Pages: 441
Release:
Genre: Business & Economics
ISBN: 9388305450

Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing is a first-of-its-kind of a book. The book is an invaluable resource for the practitioners as well as the students of pharmaceutical marketing. The case studies presented in the book offer many experiential insights into how some of the world’s renowned pharmaceutical marketers built, launched, defended and managed their brands and steered them clear of competition. The Bullseyes in the book present a snapshot of these winning brands. Studying the Blunders or failures or flops too is significant for the practitioners and students of marketing alike. Because these provide the much-needed insights into the essential, Don’ts while building and managing their brands. Bullseyes and Blunders provides a more practical understanding of various topics that are highly relevant for the Pharma brand managers and marketing managers. These are market opportunity analysis, product positioning, product launches, life cycle management, building and defending a disease-franchise among others.Contents: 1. The Pharmaceutical Market 2. The Pharmaceutical Product 3. Therapeutic Leadership 4. Product Launch Strategy 5. Life Cycle Management 6. Pharmaceutical Marketing Practices: Good and Bad 7. Disease Branding 8. Blue Ocean Strategy 9. The Pricing Strategies 10. Pharma and Social Media

Teaching and Learning at Business Schools

Teaching and Learning at Business Schools
Author: Pär Mårtensson
Publisher: CRC Press
Total Pages: 328
Release: 2016-04-01
Genre: Business & Economics
ISBN: 1317046633

Business schools are facing ever increasing internationalization: students are far less homogenous than before, faculty members come from different countries, and teaching is carried out in second (or even third) languages. As a result business schools and their teachers wrestle with new challenges as these changes accelerate. Teaching and Learning at Business Schools brings together contributions from business school managers and educators involved in the International Teachers Programme; a faculty development programme started by Harvard Business School more than 30 years ago and now run by a consortium of the London Business School, Manchester Business School, Kellogg, Stern School of Business, INSEAD, HEC Paris, IAE Aix-en-Provence, IMD, SDA Bocconi Milan and Stockholm School of Economics. The book tackles themes both within the classroom - teaching across different contexts and cultures - and outside the classroom - leading and developing business schools, designing and running programmes, developing faculty members. The authors provide direction, ideas and techniques for transforming business education that are accessible to everyone.

Leading Change

Leading Change
Author: John P. Kotter
Publisher: Harvard Business Press
Total Pages: 210
Release: 2012
Genre: Business & Economics
ISBN: 1422186431

From the ill-fated dot-com bubble to unprecedented merger and acquisition activity to scandal, greed, and, ultimately, recession -- we've learned that widespread and difficult change is no longer the exception. By outlining the process organizations have used to achieve transformational goals and by identifying where and how even top performers derail during the change process, Kotter provides a practical resource for leaders and managers charged with making change initiatives work.

Cases on Internationalization Challenges for SMEs

Cases on Internationalization Challenges for SMEs
Author: Moreira, António Carrizo
Publisher: IGI Global
Total Pages: 351
Release: 2020-11-06
Genre: Business & Economics
ISBN: 1799843882

With the globalization process, firms are seeking to expand their activities to international markets but are also “feeling” expanded competition from abroad. Small and medium-sized enterprises (SMEs), though seeking to expand abroad, have particularities that hinder their natural international expansion path due to particular barriers and challenges that most multinational firms have already overcome. Cases on Internationalization Challenges for SMEs provides a set of case studies on the internationalization of SMEs in order to share the latest empirical research findings in the field of internationalization in the context of a globalized world, and which considers a highly competitive international business setting. This includes examining the main reasons for the success or failure of the process of internationalization of SMEs and their inherent activities. Covering topics that include competitive advantage, export performance, and inward internationalization, this book targets managers, executives, and entrepreneurs concerned with how to adapt their companies to a fast-changing international business environment, how to conduct internationalization strategies, how to choose the most adequate international entry modes, and how to adapt their products and strategies to international markets. It is also suited for academicians, researchers, and students in the field of management.

Manual For Training In Research And Innovation Management - Proceedings Of The Second International Course On Research And Innovation Management

Manual For Training In Research And Innovation Management - Proceedings Of The Second International Course On Research And Innovation Management
Author: A Forti
Publisher: World Scientific
Total Pages: 154
Release: 1994-02-08
Genre:
ISBN: 9814552003

Enormous investments in scientific research, technology and innovation are made by governments and private industries. An important new characteristic of this development is the increasing scientific sophistication and knowledge content of industrial products and processes. Scientific research in universities and independent institutions has moved closer to industry in order to increase efficiency. The more society invests its financial and human resources in scientific and technological research, the greater will be the demands by society and government for a quick return on its investments. This requires more effective management of research and innovation.This volume addresses these issues and prepares scientists to successfully tackle the problems connected with the management of modern research activities.This is the first manual specially designed for directors of research laboratories, leaders of research projects, R&D managers from private or public sectors and policy makers in the scientific and technological field. There is a very strong international demand, particularly from developing countries, for this type of training. Contributions to this manual have been made by international outstanding scientists.