Public Relations, Marketing and Development

Public Relations, Marketing and Development
Author: Nigel Richardson
Publisher: John Catt Educational Ltd
Total Pages: 231
Release: 2010-09
Genre: Educational change
ISBN: 1904724949

This inspiring book, the sixth in our popular Leading Schools in the 21st Century series, focuses on the specific requirements of independent schools in the UK. Published in partnership with the HMC, the Association of Marketing and Development in Independent Schools (AMDIS), and the Institute of Development Professionals in Education (IDPE), the book has been written by experienced professionals who are experts in their field.

Advertising and Cultural Politics in Global Times

Advertising and Cultural Politics in Global Times
Author: Pamela Odih
Publisher: Routledge
Total Pages: 308
Release: 2016-03-03
Genre: Social Science
ISBN: 1317185013

Advertising and Cultural Politics in Global Times traces daringly transgressive convergences between cultural politics and global advertising media. It engages with a range of interpolations between cultural politics and advertising technologies including: the governmental rationality of neoliberal vistas, transgressive aesthetics and the cultural politics of representation, the political sign-economy of citizen branding, techno-political convergences between the social and political, and the marking of a new exciting geo-political terrain for cultural politics in global times. Tracing global advertising practices to the cultural politics commonly manifested in the postmodern political caesura of advertising, this book makes use of extensive case studies, whilst drawing on the work of Baudrillard, Giroux, Foucault, Castells and Latour to illustrate the manner in which advertising continues to revolutionize the political sphere. As such, it will be of interest to a range of readers across media studies, cultural studies and sociology.

The Book Publishing Industry

The Book Publishing Industry
Author: Albert N. Greco
Publisher: Taylor & Francis
Total Pages: 396
Release: 2004-11-16
Genre: Business & Economics
ISBN: 1135615888

This volume provides an innovative and detailed overview of the book publishing industry, including details about the business processes in editorial, marketing and production. The work explores the complex issues that occur everyday in the publishing in

Slow Professor

Slow Professor
Author: Maggie Berg
Publisher: University of Toronto Press
Total Pages: 126
Release: 2016-01-01
Genre: Education
ISBN: 1442645563

In The Slow Professor, Maggie Berg and Barbara K. Seeber discuss how adopting the principles of the Slow movement in academic life can counter the erosion of humanistic education.