Event Planning
| Author | : Alex Genadinik |
| Publisher | : Createspace Independent Publishing Platform |
| Total Pages | : 0 |
| Release | : 2015-11-07 |
| Genre | : Special events |
| ISBN | : 9781519178206 |
Become an event planning pro & create a successful event series
Marketing And Managing Special Events
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Events Marketing Management
| Author | : Ivna Reic |
| Publisher | : Routledge |
| Total Pages | : 358 |
| Release | : 2016-09-19 |
| Genre | : Business & Economics |
| ISBN | : 1136289798 |
This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is vital to consider marketing of events from the organiser’s perspective and to link it to that of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin – the supply and the demand – in the specific context of events. The book takes the reader from core marketing mix principles to exploring the event marketing landscape to consumer experience and involvement with event marketing and finally strategies and tactics employed to manage the marketing activities related to events. The use of technology, importance of sponsorship and PR are also considered. International case studies are integrated throughout to show practical realities of marketing and managing events and a range of useful learning aids are incorporated to aid navigation throughout the book, spur critical thinking and further students’ knowledge. This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers.
Impact of ICTs on Event Management and Marketing
| Author | : Birdir, Kemal |
| Publisher | : IGI Global |
| Total Pages | : 357 |
| Release | : 2020-12-04 |
| Genre | : Business & Economics |
| ISBN | : 1799849554 |
Conferences, symposiums, and other large events that take place at far away hotels require many hours of preparation to plan and need a capable event staff to market. Without the innovative technologies that have changed the face of the tourism industry, many destinations would be unequipped to handle such a task. Impact of ICTs on Event Management and Marketing is a collection of innovative research on the methods and applications of information and communications technologies on almost all facets of hospitality and tourism-related businesses including hotels, restaurants, and other tourism areas. While highlighting topics including digital marketing, artificial intelligence, and event tourism, this book is ideally designed for business managers, event planners, and marketing professionals.
Marketing Your Event Planning Business
| Author | : Judy Allen |
| Publisher | : John Wiley & Sons |
| Total Pages | : 277 |
| Release | : 2010-05-20 |
| Genre | : Business & Economics |
| ISBN | : 0470963824 |
Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. There are fewer corporate dollars dedicated to travel budgets and special events, creating even more pressure on businesses in an already highly competitive industry. This book tells you all you need to know to market your business and build your client base in good times and bad. Marketing Your Event Planning Business shows you how to gain a competitive advantage by setting yourself apart from the competition, pursuing new markets, and soliciting sales. It covers all the vital topics in event planning marketing, including how to diversify your client base, develop niche markets, improve your customer service, establish emergency business plans, and much more. Ideal for event planners, marketing managers in the industry, and professionals in the hospitality, culinary, or travel industries Includes actionable advice on successfully marketing an event planning business Features illustrative examples, practical tips, and useful checklists and other resources Marketing Your Event Planning Business is packed with practical tips and examples, giving you creative new ways to showcase your talents, build your business, and bring added value to your clients.
The 21st Century Meeting and Event Technologies
| Author | : Seungwon "Shawn" Lee |
| Publisher | : CRC Press |
| Total Pages | : 379 |
| Release | : 2017-03-03 |
| Genre | : Business & Economics |
| ISBN | : 1482251841 |
Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon "Shawn" Lee and Dessislava Boshnakova, cover the most important aspects of using technology for today’s meetings and events, such as How to harness the power of social media How to use crowdsourcing effectively How to choose appropriate room layout design software How to manage and use guest-generated content How to measure and evaluate your success How to choose meeting registration software How to promote your meeting with blogs, websites, podcasts, and more How to hold virtual meetings and events How to use search engine optimization to advantage The area of meeting and event technology is a fast-growing component of the meetings, incentives, conventions and exhibition (MICE) industry. With a foreword by Corbin Ball, an internationally renowned speaker, consultant and writer in the meetings and events technology field, The 21st Century Meeting and Event Technologies will be an essential resource for hospitality students and business professionals. Faculty may request an examination copy from [email protected]. Please provide your name and title, course title, course start date, current text, number of students, and your institution address.
The Ultimate Guide to Sport Event Management and Marketing
| Author | : Stedman Graham |
| Publisher | : Irwin Professional Publishing |
| Total Pages | : 0 |
| Release | : 1995 |
| Genre | : Sports |
| ISBN | : 9780786302444 |
Whether you are breaking into the field of sport event management and marketing or you're an established professional on your way up, this book is the most comprehensive guide to the hundreds of issues, activities, and responsibilities connected with making any sport event a success.
Marketing Destinations and Venues for Conferences, Conventions and Business Events
| Author | : Rob Davidson |
| Publisher | : Routledge |
| Total Pages | : 296 |
| Release | : 2012-05-31 |
| Genre | : Business & Economics |
| ISBN | : 1136380361 |
Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing * Strategic marketing planning, ROI and strategy evaluation * Destination and venue selling strategies * Future challenges, opportunities and supply-side developments
Event Marketing And Management
| Author | : Sanjaya S Gaur |
| Publisher | : Vikas Publishing House |
| Total Pages | : 264 |
| Release | : 2009-11-01 |
| Genre | : Special events |
| ISBN | : 9788125914495 |
This Remarkable Book Targets The Event Professional As Well As The Novice In Highlighting The Efforts Needed To Conduct An Event Of Any Nature. India-Centric, In Its Focus, The Book Also Has A Plethora Of International Examples Aimed At Providing An Indepth Understanding Of Events As A Strategic Communication Tool At The Generic Level.
Innovative Marketing Communications
| Author | : Guy Masterman |
| Publisher | : Routledge |
| Total Pages | : 345 |
| Release | : 2007-06-01 |
| Genre | : Business & Economics |
| ISBN | : 1136395210 |
Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing. With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.
Events as a Strategic Marketing Tool, 2nd Edition
| Author | : Dorothé Gerritsen |
| Publisher | : CABI |
| Total Pages | : 258 |
| Release | : 2020-03-19 |
| Genre | : Business & Economics |
| ISBN | : 1789242304 |
Fully updated and with new case studies throughout, this second edition reviews the way organizations use events to connect with their visitors. It covers the development of the experience economy, the steps from strategy to concept, event design and touchpoints. It also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation, and including a wealth of internationally relevant examples, the book gives a thorough insight into the way events can help reach strategic marketing goals.
