Marketing And Economic Development
Download Marketing And Economic Development full books in PDF, epub, and Kindle. Read online free Marketing And Economic Development ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author | : Allan Reddy |
Publisher | : Praeger |
Total Pages | : 168 |
Release | : 1994 |
Genre | : Business & Economics |
ISBN | : |
This ground-breaking book examines marketing's impact on economic development. Focused on the less developed and newly industrialized countries, Campbell and Reddy outline how marketing can and should be used as a primary tool by government, business, and private planners. Analysis of Japan's post-war economic development is used as a starting point for the book's development of a macro-behavioral model. The model, centered on marketing, includes the constructs of attitude, adaptation, and achievement orientation as the macro-behavioral keys of development. The model explains how those keys function best in an environment where government, business, and labor interact to facilitate development in a market economy. After reviewing some definitional aspects of marketing and economic development, the book examines marketing's role in less developed countries. It examines the conditions in the former USSR and its satellites and shows how marketing could facilitate their vitally needed economic development. The model, based on Japan's development, is proposed. It is then shown how the model can explain the successful economic development of Setubal, Portugal. India is examined as an example of the countries which should apply the model to hasten economic development.
Author | : Reed Moyer |
Publisher | : |
Total Pages | : 76 |
Release | : 1965 |
Genre | : Business & Economics |
ISBN | : |
Analysis of markets and marketing systems, primarily in developing countries - concept, economic implications, distribution dynamics (retail trade) of consumer goods produced chiefly by small scale industries (women traders predominants), trade restrictions and barriers, efficiency of trading process. Research needs and methods. References pp. 58 to 63.
Author | : Erdoğan Kumcu |
Publisher | : Elsevier Limited |
Total Pages | : 376 |
Release | : 1988 |
Genre | : Business & Economics |
ISBN | : |
Author | : Erdener Kaynak |
Publisher | : Greenwood |
Total Pages | : 232 |
Release | : 1986 |
Genre | : Business & Economics |
ISBN | : |
The author describes the general features of marketing in different economic settings of the world and relates the prevailing marketing conditions and marketing systems of countries to their level of economic development at varying stages.
Author | : John K. Ryans |
Publisher | : |
Total Pages | : 384 |
Release | : 1986 |
Genre | : Industrial location |
ISBN | : |
Author | : M. P. Kacker |
Publisher | : New Delhi : Deep & Deep Publications |
Total Pages | : 319 |
Release | : 1982 |
Genre | : Economic development |
ISBN | : |
Author | : Roger Skurski |
Publisher | : Springer |
Total Pages | : 203 |
Release | : 1983-12-15 |
Genre | : Business & Economics |
ISBN | : 1349172995 |
Author | : William F. Cass |
Publisher | : |
Total Pages | : 202 |
Release | : 1967 |
Genre | : Marketing |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : 422 |
Release | : 1967 |
Genre | : |
ISBN | : |
Author | : Sui Pheng Low |
Publisher | : |
Total Pages | : 280 |
Release | : 1995 |
Genre | : Business & Economics |
ISBN | : |
This book concentrates on the link between the construction industry and marketing as a factor in economic development - preface.