Marketing And Consumer Behavior In East And South East Asia
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| Author | : Anthony Pecotich |
| Publisher | : Routledge |
| Total Pages | : 727 |
| Release | : 2016-07-22 |
| Genre | : Business & Economics |
| ISBN | : 1315498766 |
East and Southeast Asia is a vast and complex region. Its countries have a bewildering array of histories, demographics, economic structures, cultural backgrounds, and global marketing potential. This Handbook unravels the mystery. Each chapter is written by a country specialist and provides a thorough and up-to-date analysis of one of the ESEA countries. Each author follows a consistent model and covers geography and natural resources, the political system, the economic system, the social system, and the marketing environment. Complete chapters are devoted to: Australia, Brunei, Cambodia, China and Hong Kong, East Timor, Indonesia, Japan, Korea (North and South), Laos, Malaysia, Myanmar, New Zealand, Papua New Guinea, the Philippines, Singapore, Taiwan, Thailand, and Vietnam. Not just a review of current conditions, the Handbook offers prognoses for future marketing and commercial activity in each country. This definitive resource is generously illustrated with maps, figures, and tables, and includes comprehensive references and source materials for each country. It is an essential reference for students, researchers, and practitioners in the global economy.
| Author | : Hellmut Schütte |
| Publisher | : Springer |
| Total Pages | : 288 |
| Release | : 2016-07-27 |
| Genre | : Business & Economics |
| ISBN | : 1349148628 |
Success in the Asian market is crucial to many firms. Yet many marketing strategies are based on a 'western' perspective of what consumers want and respond to. In Consumer Behaviour in Asia , the authors argue that Asian culture is so fundamentally different to Western Culture that existing consumer behaviour concepts cannot be applied to Asian consumers. In this book the authors outline and explain these differences and put forward modifications to many well-known consumer behaviour concepts. Consumer Behaviour in Asia shows how firms need to modify their marketing strategies in such areas as segmentation, positioning and the marketing mix in order to successfully penetrate these markets.
| Author | : Lee Hock Guan |
| Publisher | : Institute of Southeast Asian Studies |
| Total Pages | : 264 |
| Release | : 2008 |
| Genre | : Family & Relationships |
| ISBN | : 9812307664 |
Examines national ageing policies and programs, the sustainability of existing pension systems, housing and living arrangements, inter-generational transfer, and aspects of quality of life of the elderly population.
| Author | : J. Legewie |
| Publisher | : Springer |
| Total Pages | : 272 |
| Release | : 2000-12-12 |
| Genre | : Business & Economics |
| ISBN | : 023028633X |
Corporate Strategies for South East Asia After the Crisis presents an in-depth analysis by experts from Europe, Japan and South East Asia who have long-standing research experience in Asian economies and international business. The authors draw upon empirical research to analyze the questions facing multinational corporations active in the region, and go on to examine their strategies in production, marketing and corporate finance. They present a comprehensive overview of the current activities of multinational firms from Europe and Japan in South East Asia. The authors address both questions of international strategy and the role of multinational companies in a global economy, while taking into account how national differences affect strategic decision making. More than an essential reader for business people in Southeast Asia, the book will strongly influence policy makers and all those interested in the shift from national to transnational business.
| Author | : Stylidis, Dimitrios |
| Publisher | : CABI |
| Total Pages | : 238 |
| Release | : 2022-12-19 |
| Genre | : Travel |
| ISBN | : 1800622147 |
Despite the increased research interest in tourism in Asia, most research has focused on the key destinations (China, Macau, Hong Kong, Thailand), while neglecting other destinations which are less well explored. Little is known about the marketing efforts and practices, along with the successes and challenges, countries in the East and Southeast Asia have been experiencing. This book aims to address this oversight by exploring the marketing approaches, techniques and tools used by various countries in the region both collectively and individually to manage their tourism offerings and position them in the global tourism market: China, Hong Kong, Indonesia, Japan, Korea, Macau, Mongolia, Myanmar, Vietnam. The book will be of interest to tourism marketing researchers, practitioners, academics, undergraduate and postgraduate students who will find these insightful contemporary case studies useful in the classroom.
| Author | : David Glen Mick |
| Publisher | : Routledge |
| Total Pages | : 768 |
| Release | : 2012-01-26 |
| Genre | : Business & Economics |
| ISBN | : 1136698744 |
Daily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-being. Problems include unhealthy eating; credit card mismanagement; alcohol, tobacco, pornography, and gambling abuse; marketplace discrimination; and ecological deterioration; as well as at-risk groups who are impoverished, impaired, or elderly. Opportunities for well-being via consumer behaviors include empowerment via the Internet, product sharing, leisure pursuits, family consumption, and pro-environmental activities, among others. In 2005 the Association for Consumer Research launched Transformative Consumer Research (TCR). Its mission is to foster research on quality of life that is both rigorous and applied for better assisting consumers, their caregivers, policy administrators, and executives. This edited volume includes 33 chapters on a wide range of topics by expert international authors. All royalties from sales of this book are donated to the Association to support TCR grants.
| Author | : |
| Publisher | : |
| Total Pages | : 768 |
| Release | : 1988 |
| Genre | : Agriculture |
| ISBN | : |
| Author | : Goi, Chai Lee |
| Publisher | : IGI Global |
| Total Pages | : 389 |
| Release | : 2022-05-13 |
| Genre | : Business & Economics |
| ISBN | : 1799895920 |
The Sustainable Development Goals are a collection of 17 interlinked global goals designed to be a blueprint to achieve a better and more sustainable future for all. Sustainable development is a long-term solution to how we plan our indefinite progress in the future, and the concept covers a broad scope of environmental, social, and economic developments. Sustainable development is the ideal vision of the future and requires further study and consideration. Innovative Economic, Social, and Environmental Practices for Progressing Future Sustainability explores the current practices in economic, social, and environmental sustainable development. Covering topics such as digital economies, community development, and equality, this reference work is ideal for academicians, researchers, practitioners, policymakers, government officials, decision makers, instructors, and students.
| Author | : P. C. Sinha |
| Publisher | : |
| Total Pages | : 306 |
| Release | : 2006 |
| Genre | : East Asia |
| ISBN | : |
| Author | : |
| Publisher | : |
| Total Pages | : 20 |
| Release | : 2002-06-02 |
| Genre | : Southeast Asia |
| ISBN | : |
