Principles of Management

Principles of Management
Author: David S. Bright
Publisher:
Total Pages: 0
Release: 2023-05-16
Genre:
ISBN: 9781998109166

Black & white print. Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.

Introduction to Business

Introduction to Business
Author: Lawrence J. Gitman
Publisher:
Total Pages: 1455
Release: 2024-09-16
Genre: Business & Economics
ISBN:

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

My Years With General Motors

My Years With General Motors
Author: Alfred P Sloan
Publisher: eNet Press
Total Pages: 552
Release: 2015-01-16
Genre: Business & Economics
ISBN: 1618863991

Alfred P. Sloan, Jr. led the General Motors Corporation to international business success by virtue of his brilliant managerial practices and his insights into the new consumer economy he and General Motors helped to produce. Sloan's business biography, My Years With General Motors, was an instant best seller when it was first published in 1964 and is still considered indispensable reading by modern business giants.

Marketing Myopia

Marketing Myopia
Author: Theodore Levitt
Publisher: Harvard Business Press
Total Pages: 99
Release: 2008
Genre: Business & Economics
ISBN: 1422126013

What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead.

My Blue Heaven

My Blue Heaven
Author: Becky M. Nicolaides
Publisher: University of Chicago Press
Total Pages: 433
Release: 2002-05-02
Genre: History
ISBN: 0226583015

List of IllustrationsList of TablesAcknowledgmentsIntroductionPart I. The Quest for Independence, 1920-19401. Building Independence in Suburbia2. Peopling the Subur 3. The Texture of Everyday Life4. The Politics of IndependencePart II. Closing Ranks, 1940-19655. "A Beautiful Place"6. The Suburban Good Life Arrives7. The Racializing of Local PoliticsEpilogueAcronyms for Collections and ArchivesNotes Copyright © Libri GmbH. All rights reserved.