Marketing

Marketing
Author: Ajay K. Sirsi
Publisher:
Total Pages: 336
Release: 2009-06-30
Genre: Business
ISBN: 9780137138128

The Seven Figure Agency Roadmap

The Seven Figure Agency Roadmap
Author: Josh Nelson
Publisher: Josh Nelson
Total Pages: 252
Release: 2019-10-29
Genre: Business & Economics
ISBN: 1703385454

The Seven Figure Agency Roadmap is the must-have resource for digital marketing agency owners. Increase your income, work when and how you want, get your clients get incredible results...... and live your desired lifestyle. The Seven Figure Agency is designed to solve these issues you may be experiencing such as: * Too many agencies hit an income ceiling, and never make the kind of money (or the kind of impact) that they are capable of. They get stuck at one of the 3 plateaus: Startup, Struggle or even Success * Most agencies blame themselves, and try to work on their MINDSET -- But nothing changes because it's not your mindset that's the problem. It's the MODEL that needs to change. * The model that you bought into when you started your agency business is completely unscalable (Manual prospecting to get a few leads, chasing prospects down rather than getting them to come to you... and living off of project revenue so there's never consistent income or time for you). * For the last 5 years, the author has been working with a select group of agencies, taking them from Struggle to Success, Scale and Significance. Josh Nelson has a very new approach and he shares the very best of what is working in his business & for the agencies he works with to build million dollar agencies. This book is essential reading for agencies of all types and experience-levels and is of particular value for anyone looking to start a digital marketing agency to short cut growing pains and accelerate their growth to Seven Figures & Beyond.Forget the old concept of a general, digital marketing agency that takes years to establish - there's no need to wait when you have The Seven Figure Agency Roadmap. Whether your dream is to control your schedule or earn six figures in a month, The Seven Figure Agency Roadmap is your manual.This set of turn-by-turn directions to building a digital agency teaches: * How Josh went from virtually bankrupt to running a hypergrowth agency that made the Inc 5000 list of fastest growing companies in the Untied States 4 years in a row * How to build the team that will manage the day-to-day operations * How top agency owners grow to seven figures within a year * How to add $5,000 in monthly recurring revenue to your agency every single month * How to rapidly establish authority in any niche, so clients ask to work with you When you purchase the book you get access to a workbook that help you put the ideas into action: * Multiple case studies & long form interviews with members of Seven Figure Agency Coaching who have grown their revenue to seven figures, hired teams to replace themselves, or sold their agencies for a nice profit * Josh's templates you can copy for setting goals, designing your marketing, and tracking performance * How the Seven Figure Agency principles create a life shaped to your goals

The Balanced Scorecard

The Balanced Scorecard
Author: 50minutes,
Publisher: 50 Minutes
Total Pages: 29
Release: 2015-08-17
Genre: Business & Economics
ISBN: 2806265827

Turn your data into a roadmap to success! This book is a practical and accessible guide to understanding and implementing the Balanced Scorecard, providing you with the essential information and saving time. In 50 minutes you will be able to: • Evaluate company performance and management efficiency • Focus on all perspectives of the business at once • Successfully apply the Balanced Scorecard to your business ABOUT 50MINUTES | Management & Marketing 50MINUTES provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide both elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Roadmap to Success

Roadmap to Success
Author: Steve Marr
Publisher: Bridge Logos Foundation
Total Pages: 214
Release: 2005-10
Genre: Business & Economics
ISBN: 9780882700359

Helps you learn to identify your business's foundation, and discover whether or not you're cut out for it, if you have what it takes, why you're doing it, and what makes your business different.

Create Your Destiny

Create Your Destiny
Author: Kelvin Khai Chee Wong
Publisher:
Total Pages: 133
Release: 2003
Genre: Multilevel marketing
ISBN: 9789810482114

Marketing in the Public Sector

Marketing in the Public Sector
Author: Nancy R. Lee
Publisher: Pearson Education
Total Pages: 465
Release: 2006-10-16
Genre: Business & Economics
ISBN: 0132716224

Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.

The AI Marketing Canvas

The AI Marketing Canvas
Author: Raj Venkatesan
Publisher: Stanford University Press
Total Pages: 295
Release: 2021-05-18
Genre: Business & Economics
ISBN: 1503628043

This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the "AI Marketing Canvas." Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands—including Google, Lyft, Ancestry.com, and Coca-Cola—that have successfully woven AI into their marketing strategies. The book concludes with a discussion of important implications for marketing leaders—for your team and culture.

Agency Success Roadmap

Agency Success Roadmap
Author: Lee Goff
Publisher:
Total Pages: 280
Release: 2019-02-26
Genre: Business & Economics
ISBN: 9781797924557

Reading this book will help you improve your ability to run a successful digital marketing agency. You will learn: 8 Step Project Management System - Eliminate Scope Creep Forever - Legos Productization Pricing Model - Build it once, sell it thousands of times - Agency Sales & Marketing Automation System - 10 Step Niche Down Process - Niche With Confidence - Lead Harvesting Methodology - Eliminate the Peaks and Valley's of Chasing Leads - Proposal Delivery System - Close Big Deals Faster with My Proposal Template and Delivery System. Why did I write Agency Success Roadmap? I wrote this book to provide a real-world roadmap that empowers both existing and future agency owners with a proven guidance system that allows them to achieve Growth, Profit, and Success as rapidly as possible. All of this is intended to help them achieve their version of the American Dream so they can spend more time with family and friends. Regardless of what types of services you offer or niche you serve, if you follow the steps in this book, your agency will run substantially smoother, it will generate higher profits, and it will allow you to delegate with confidence while enjoying your time with friends or family.

A Marketing Plan for Life

A Marketing Plan for Life
Author: Robert Michael Fried
Publisher: Perigee Trade
Total Pages: 212
Release: 2004-12
Genre: Business & Economics
ISBN: 9780399530654

Revealing 12 essential business principles, this guide shows readers how to discover what matters most in their lives, and to create meaning, happiness, and true success.