The Advertising Age Encyclopedia of Advertising

The Advertising Age Encyclopedia of Advertising
Author: John McDonough
Publisher: Routledge
Total Pages: 1754
Release: 2015-06-18
Genre: Business & Economics
ISBN: 1135949069

For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.

The Function of Conference Organisers and the Marketing for Information Technology Seminars of Small and Medium-Sized Industries

The Function of Conference Organisers and the Marketing for Information Technology Seminars of Small and Medium-Sized Industries
Author: Karin Schneider
Publisher: diplom.de
Total Pages: 129
Release: 1999-09-03
Genre: Business & Economics
ISBN: 3832417095

Inhaltsangabe:Abstract: As the European Union (EU) is getting bigger and the movement of people, capital, goods and services across the 15 participating countries is simplified, the European conference scene has been boosted with this enlarged competition. The latest knowledge and information have become vital economic assets of the information-driven society. While there are numerous ways to obtain this information, seminars are particularly attractive because they communicate desired knowledge quickly in a compact form. The major destination cities show increasing business, allied with enhanced competition, a toughening attitude amongst organisers and meeting planners as well as the need for improved marketing techniques. The use of cyberspace has gained an important influence on this sector. Due to increasing competition, services are under pressure to be improved, and the whole business of meeting is searching for higher standards. Definition of the subject "Information systems have /.../ aided the growth of multinational organizations by providing a technical infrastructure to smooth over the constraints of time and distance. /.../ The IT world is changing rapidly and the basic components of an IT infrastructure have grown in power and sophistication. This means looking at how the technology should operate in the organization and who should have responsibility for it." Especially in the liberalisation of the EU (and the connected internationalisation - addition C. S.) IT is "at the forefront of achieving competitive advantages." In the fast changing world of data processing not only IT managers, but also the business managers who work with computer technology and decide about the implementation of an IT system in their business have to be informed about the latest technical developments. An IT seminar is one of the most effective ways to gain this knowledge. Although the conference and seminar line has been booming on the national and international basis for several years, the research about it was difficult as a sufficient literature is still not available in this sector. Scientific material about fundamental questions or single problems is relatively rare. Continuing statistical data is very seldom found and a definition of the various meeting types do not exist. Several brochures with simple descriptions of the congress organisers and sites had to be taken into account. Process of the examination After comparing different [...]

European Energy Industry Business Strategies

European Energy Industry Business Strategies
Author: Atle Midttun
Publisher: Elsevier
Total Pages: 447
Release: 2001-04-20
Genre: Political Science
ISBN: 0080531288

Since the European Union's de-regulation policy for electricity and energy suppliers was implemented, new strategic configurations have emerged. Traditional restraints of geographical limitations on energy companies have been partly removed: the diversity at national regulatory and company level means that the European scene is one of a multiplicity of strategic configurations and developments, whilst also being complex and segmented.This book highlights the strategic and regulatory challenges of European deregulation, with its main focus being on the business strategies within the emerging de-regulated electricity markets; various regulatory implications which are being raised in this new climate are discussed. Some of the central strategic issues facing the electricity industry in its new competitive context are explored and reviewed, with classical themes debated as a prelude to the following empirical investigation of actual business strategies pursued by the electricity and energy industries.The main section of this work consists of 7 national case studies of business strategies which also include one North and one South American case. These were considered important inclusions as the North American companies are large investors in the European market, whilst the European companies invest in the South American market. The final chapter is a comparison and summary of the national patterns of market structures, business strategies and regulatory styles with a brief look at some challenges to be faced in future.

Key Indicators of the Labour Market, 2001-2002

Key Indicators of the Labour Market, 2001-2002
Author: International Labour Office
Publisher: Psychology Press
Total Pages: 912
Release: 2001-12-21
Genre: Economic indicators
ISBN: 9780415939522

Offers information on the 18 key economic indicators of the labor market, provided by the International Labour Organization in Geneva, Switzerland. Provides access to ILO working papers, reports, and tables.

Key Indicators of the Labour Market (KILM), 2000-2001

Key Indicators of the Labour Market (KILM), 2000-2001
Author: International Labour Organisation Staff
Publisher: International Labour Organization
Total Pages: 932
Release: 2002
Genre: Business & Economics
ISBN: 9789221114017

Produced by the International Labour Office, this CD-ROM provides a set of comprehensive and comparable data on the world's labour markets. It presents 20 key indicators which relate to: the labour force; employment characteristics, such as hours of work, status and sector; measures of unemployment and underemployment; educational attainment and illiteracy; wage and labour costs; productivity; labour market flows; gender issues; and poverty and income distribution. Geographical coverage varies by indicator. The CD-ROM contains data for each year from 1980 onwards, with estimates for the year 2000 available for many economies whilst for others the most recent available data is for 1999. It also contains the actual numerators and denominators used to calculate the indicators. The text is written in English, French, Spanish and Russian.