Market Assessment Study Of New Media Learning Materials
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Market Assessment Study of New Media Learning Materials
Author | : Canada. Human Resources Development Canada |
Publisher | : |
Total Pages | : |
Release | : 1996 |
Genre | : Audio-visual education |
ISBN | : 9781896717005 |
Market Assessment Study of New Media Learning Materials
Author | : Canada. Industry Canada |
Publisher | : Industry Canada |
Total Pages | : 574 |
Release | : 1996 |
Genre | : Language Arts & Disciplines |
ISBN | : |
Digital and Social Media Marketing
Author | : Nripendra P. Rana |
Publisher | : Springer Nature |
Total Pages | : 337 |
Release | : 2019-11-11 |
Genre | : Business & Economics |
ISBN | : 3030243745 |
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Proceedings of CAGONT'96
Author | : Canadian Association of Geographers. Ontario Divison. Meeting |
Publisher | : Peterborough, Ont. : Department of Geography, Trent University |
Total Pages | : 402 |
Release | : 1997 |
Genre | : Science |
ISBN | : |
ACCA Approved - P3 Business Analysis (September 2017 to June 2018 exams)
Author | : Becker Professional Education |
Publisher | : Becker Professional Education Ltd |
Total Pages | : 594 |
Release | : 2017-04-15 |
Genre | : Business & Economics |
ISBN | : 1785665103 |
ACCA Approved and valid for exams from 01 Sept 2017 up to 30 June 2018 - Becker's P3 Business Analysis Study Text has been approved and quality assured by the ACCA's examining team.