Mapping The Journey
Download Mapping The Journey full books in PDF, epub, and Kindle. Read online free Mapping The Journey ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author | : Jerry Angrave |
Publisher | : Walter de Gruyter GmbH & Co KG |
Total Pages | : 156 |
Release | : 2020-10-12 |
Genre | : Business & Economics |
ISBN | : 311064133X |
The Journey Mapping Playbook is an accessible how-to toolkit aimed at customer experience and marketing professionals looking for ways to improve customer and employee experience. Using visualisation, templates and case studies this is a practical guide to planning, facilitating and delivering a strategic, supportive and effective journey mapping workshop. The Journey Mapping Playbook is based on the author’s real-world experience of running hundreds of journey mapping sessions. Understanding the priorities and pain points in customers’ lives is critical to achieve business success. Helping you to nurture better and more profitable customer experiences, this book will help you to: Define journey mapping Understand why it is commercially important Prioritise which journeys to focus on and how Decide who to invite and which tools to prepare Plan for an effective session Make every stage of the journey relevant and purposeful Build an ongoing programme The Journey Mapping Playbook shows you how to understand your customers better, whatever the size or sector of your business. Jerry Angrave, Founder and CEO of Empathyce, UK
Author | : Jaime Levy |
Publisher | : "O'Reilly Media, Inc." |
Total Pages | : 312 |
Release | : 2015-05-20 |
Genre | : Business & Economics |
ISBN | : 1449373011 |
User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists. Define and validate your target users through provisional personas and customer discovery techniques Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value Focus your team on the primary utility and business model of your product by running structured experiments using prototypes Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics
Author | : Marc Stickdorn |
Publisher | : "O'Reilly Media, Inc." |
Total Pages | : 1156 |
Release | : 2018-01-02 |
Genre | : Business & Economics |
ISBN | : 1491927135 |
How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization. Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. You'll be able to focus on your customers and iteratively improve their experience. Move from theory to practice and build sustainable business success.
Author | : Jeff Patton |
Publisher | : "O'Reilly Media, Inc." |
Total Pages | : 324 |
Release | : 2014-09-05 |
Genre | : Business & Economics |
ISBN | : 1491904887 |
User story mapping is a valuable tool for software development, once you understand why and how to use it. This insightful book examines how this often misunderstood technique can help your team stay focused on users and their needs without getting lost in the enthusiasm for individual product features. Author Jeff Patton shows you how changeable story maps enable your team to hold better conversations about the project throughout the development process. Your team will learn to come away with a shared understanding of what you’re attempting to build and why. Get a high-level view of story mapping, with an exercise to learn key concepts quickly Understand how stories really work, and how they come to life in Agile and Lean projects Dive into a story’s lifecycle, starting with opportunities and moving deeper into discovery Prepare your stories, pay attention while they’re built, and learn from those you convert to working software
Author | : Jim Tincher |
Publisher | : PMP |
Total Pages | : 188 |
Release | : 2019-06-11 |
Genre | : |
ISBN | : 9781941688649 |
Learn how to create journey maps that actually get resultsNearly two out of three journey maps fail to drive customer-focused change. Find out how to make your initiative successful, and avoid the pitfalls that doom so many others, with this authoritative new book. With insights from dozens of CX pros, extensive research, and real-world case studies and examples, How Hard Is It to Be Your Customer will help you understand why some maps drive action - leading to an improved customer experience, greater customer loyalty, and impressive ROI - while others just gather dust on a shelf.
Author | : Donna Lichaw |
Publisher | : Rosenfeld Media |
Total Pages | : 161 |
Release | : 2016-03-22 |
Genre | : Design |
ISBN | : 1933820365 |
Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.
Author | : Jordana Dym |
Publisher | : BRILL |
Total Pages | : 141 |
Release | : 2021-08-30 |
Genre | : History |
ISBN | : 9004499784 |
Drawing on a thousand years of European travel writing and mapmaking, Dym suggests that after centuries of text-based itineraries and on-the spot directions guiding travelers and constituting their reports, maps in the fifteenth century emerged as tools for Europeans to support and report the results of land and sea travel. With each succeeding generation, these linear journey maps have become increasingly common and complex, responding to changes in forms of transportation, such as air and motor car ‘flight’ and print technology, especially the advent of multi-color printing. This is their story.
Author | : James Kalbach |
Publisher | : O'Reilly Media |
Total Pages | : 438 |
Release | : 2020-11-23 |
Genre | : Computers |
ISBN | : 1492076600 |
Customers who have inconsistent experiences with products and services are understandably frustrated. But it's worse for organizations that can't pinpoint the causes of these problems because they're too focused on processes. This updated book shows your team how to use alignment diagrams to turn valuable customer observations into actionable insight. With this powerful technique, you can visually map existing customer experience and envision future solutions. Designers, product and brand managers, marketing specialists, and business owners will discover how experience diagramming helps you determine where business goals and customer perspectives intersect. Armed with this insight, you can provide the people you serve with real value. Mapping experiences isn't just about product and service design; it's about understanding the human condition. Emphasize recent changes in business using the latest mapping techniques Create diagrams that account for multichannel experiences as well as ecosystem design Understand how facilitation is increasingly becoming part of mapping efforts, shifting the focus from a deliverable to actionability Explore ways to apply mapping of all kinds to noncommercial settings, such as helping victims of domestic violence
Author | : Stephanie Walter |
Publisher | : SitePoint Pty Ltd |
Total Pages | : 74 |
Release | : 2022-02-25 |
Genre | : Computers |
ISBN | : 109814094X |
A user journey map is a powerful asset that's used to understand how people use our products. It is an essential tool for building websites, applications, and services. By visualizing user goals, phases in the journey, tasks, pain points, and sometimes feelings, a map can help teams build products by showing a global view of the user's journey, bringing stakeholders and product teams together. It can be used to brainstorm new opportunities, fix issues, design new services, and understand gaps within an organization. This book will show you how to research, present, and use a user journey map. You'll learn: What a user journey map is, and what it's useful for The different types of maps and how to use them How to conduct user research for mapping How to run workshops How to use your maps effectively
Author | : Sandra Djwa |
Publisher | : McGill-Queen's Press - MQUP |
Total Pages | : 442 |
Release | : 2012 |
Genre | : Biography & Autobiography |
ISBN | : 077354061X |
Poet, traveller, artist, and mystic - the story of one extraordinary woman's many lives.