Manual De Marketing Politico Como Elaborar Una Campana Exitosa
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| Author | : Eugénie Richard |
| Publisher | : Universidad Externado |
| Total Pages | : 184 |
| Release | : 2015-11-02 |
| Genre | : Political Science |
| ISBN | : 9587723481 |
Este Manual es una herramienta práctica para todas las personas interesadas en aspirar a un cargo de elección popular, integrar un equipo o dedicarse a la consultoría en comunicación política. Es de fácil apropiación y permite identificar y aplicar las diferentes etapas que se deben seguir para la elaboración y realización de una campaña electoral exitosa. Es un documento que otorga a los candidatos las herramientas necesarias para elaborar y desarrollar una campaña de bajo presupuesto sin la necesidad de recurrir a agencias de publicidad o de comunicación estratégica.
| Author | : Dulfary Calderón Sánchez |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2017 |
| Genre | : |
| ISBN | : 9789587820119 |
| Author | : Calderón Sánchez, Dulfary |
| Publisher | : Ediciones USTA |
| Total Pages | : 121 |
| Release | : 2017-04-14 |
| Genre | : Political Science |
| ISBN | : 9587820126 |
Este manual surge a partir de la necesidad de profundizar en los conceptos propios del marketing político, por lo tanto reconoce la importancia que tiene una investigación de mercados, una coherencia en el discurso, una comunicación visual y todo aquello que permita establecer unas estrategias y técnicas claras al momento de competir por un cargo de elección popular. Este manual no solo permite identificar conceptualizaciones que se tienen desde las diferentes ramas académicas, sino que cuenta con elementos prácticos para el diseño de una campaña política a partir de los lineamientos que genera un buen marketing polítco.
| Author | : Mark Henrickson |
| Publisher | : |
| Total Pages | : 487 |
| Release | : 2017 |
| Genre | : AIDS (Disease) |
| ISBN | : 9780994141545 |
| Author | : Julio César Herrero |
| Publisher | : |
| Total Pages | : 288 |
| Release | : 2019 |
| Genre | : |
| ISBN | : 9788417797263 |
| Author | : ICOM |
| Publisher | : Routledge |
| Total Pages | : 433 |
| Release | : 2016-07-07 |
| Genre | : Social Science |
| ISBN | : 1317197410 |
This volume provides an unparalleled exploration of ethics and museum practice, considering the controversies and debates which surround key issues such as provenance, ownership, cultural identity, environmental sustainability and social engagement. Using a variety of case studies which reflect the internal realities and daily activities of museums as they address these issues, from exhibition content and museum research to education, accountability and new technologies, Museums, Ethics and Cultural Heritage enables a greater understanding of the role of museums as complex and multifaceted institutions of cultural production, identity-formation and heritage preservation. Benefitting from ICOM’s unique position in the museum world, this collection brings a global range of academics and professionals together to examine museums ethics from multiple perspectives. Providing a more complete picture of the diverse activities now carried out by museums, Museums, Ethics and Cultural Heritage will appeal to practitioners, academics and students alike.
| Author | : |
| Publisher | : |
| Total Pages | : 216 |
| Release | : 2008 |
| Genre | : Environmental education |
| ISBN | : |
| Author | : Erik Malinowski |
| Publisher | : Simon and Schuster |
| Total Pages | : 400 |
| Release | : 2017-10-03 |
| Genre | : Sports & Recreation |
| ISBN | : 1501158198 |
"A compelling look at how the Golden State Warriors organization embraced saavy business practices and the corporate culture of Silicon Valley to produce one of the greatest basketball teams in history and become a model franchise for the NBA"--
| Author | : Ismael Crespo |
| Publisher | : Editorial Biblos |
| Total Pages | : 319 |
| Release | : 2021-08-04 |
| Genre | : Political Science |
| ISBN | : 9876919555 |
Este libro concibe la comunicación política como una dimensión estratégica por sí misma, aspecto central en el marco de la planificación de campañas electorales. Estrategia y mensaje son los dos elementos fundamentales de una campaña exitosa: el mensaje define la estrategia y, a la vez, la estrategia es el mensaje.
| Author | : Kerry Whigham |
| Publisher | : Rutgers University Press |
| Total Pages | : 269 |
| Release | : 2022-02-11 |
| Genre | : Political Science |
| ISBN | : 1978825579 |
From the Holocaust in Europe to the military dictatorships of Latin America to the enduring violence of settler colonialism around the world, genocide has been a defining experience of far too many societies. In many cases, the damaging legacies of genocide lead to continued violence and social divisions for decades. In others, however, creative responses to this identity-based violence emerge from the grassroots, contributing to widespread social and political transformation. Resonant Violence explores both the enduring impacts of genocidal violence and the varied ways in which states and grassroots collectives respond to and transform this violence through memory practices and grassroots activism. By calling upon lessons from Germany, Poland, Argentina, and the Indigenous United States, Resonant Violence demonstrates how ordinary individuals come together to engage with a violent past to pave the way for a less violent future.
