Managing Indian Brands
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Author | : S Ramesh Kumar |
Publisher | : Vikas Publishing House |
Total Pages | : 487 |
Release | : 2009-11-01 |
Genre | : Brand name products |
ISBN | : 8125913084 |
The text bridges the gap between academic concepts and marketing practice. The theory is blended with apt real-life case studies that would enable the reader to get an integrated view of how brands could make use of marketing concepts to formulate strategies.
Author | : S. Ramesh Kumar |
Publisher | : |
Total Pages | : 512 |
Release | : 2001 |
Genre | : Brand name products |
ISBN | : |
Author | : S Ramesh Kumar |
Publisher | : Vikas Publishing House |
Total Pages | : 372 |
Release | : 2009-11-01 |
Genre | : Brand name products |
ISBN | : 9788125913085 |
The text bridges the gap between academic concepts and marketing practice. The theory is blended with apt real-life case studies that would enable the reader to get an integrated view of how brands could make use of marketing concepts to formulate strategies.
Author | : Ylr Moorthi |
Publisher | : Vikas Publishing House |
Total Pages | : 188 |
Release | : 2009-11 |
Genre | : Brand name products |
ISBN | : 9788125914273 |
The Present Study Fulfils The Task Of Bridging The Gap Between Theoretical Aspects Of Brand Management And The Reality Of The Indian Market. This Compact Book Covers Five Essential Topics Including Brand Success, Brand Equity, Brand Extension, Brand Personality And Brand Repositioning.
Author | : Saurabh Aggarwal |
Publisher | : Global India Publications |
Total Pages | : 288 |
Release | : 2008 |
Genre | : Business & Economics |
ISBN | : 9788190721134 |
Brand euity and strategic brand management combine a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions and thus improving the long-term profitability of specific brand strategies. This book is prepared for specific tactical guidelines for planning, building, measuring and managing brand euity.It includes numerous examples virtually on every topic.Representing the brain trust in brand management, the book of Brand Management presents the highly sophisticated branding techniques used by some of the world's leading companies.Strategies such as brand stretching and brand architecture are described,especially as tools for managing the total brand experience and value.the book also includes a brand management toolkit,which provides checklists and exercise, as well as global and asian case studies.
Author | : Sumantra Ghoshal |
Publisher | : Penguin Books India |
Total Pages | : 366 |
Release | : 2002 |
Genre | : Competition, International |
ISBN | : 9780141000220 |
What Indian Companies Must Do To Become World-Class An Invaluable Roadmap For Indian Executives Who Strive To Excel Winner Of The Dma Escorts Book Award 2000 Managing Radical Change: What Indian Companies Must Do To Become World-Class Looks At What Companies In India Must Do To Rank Among The Best In Their Strategy, Organization And Management. The Authors, Internationally Acclaimed Management Gurus Sumantra Ghoshal And Christopher A. Bartlett And Industry Insider Gita Piramal, Say That Managers Are Aware Of The Need For A Radical Response To The Problems And Challenges Posed By The New Competitive, Technological And Market Demands In India. But, Believing That Change Can Come Only By Degrees, They Hesitate To Initiate Action. The Key Purpose Of This Book Is To Make Managers Believe That Radical Performance Improvement Is Possible. Ghoshal, Piramal And Bartlett Feel That Managers Are The Best Teachers Of Managers, And So Managing Radical Change Is A Distillation Of Lessons Offered By People As Diverse As N.R. Narayana Murthy And Brijmohan Lall Munjal, Keki Dadiseth And Dhirubhai Ambani, Azim Premji And Rohinton Aga, Lakshmi Niwas Mittal And Subhash Chandra, Rahul Bajaj And Parvinder Singh. There Is A Wealth Of Information On The Best Companies In India And Worldwide, Among Them Infosys, Wipro, Reliance, Hindustan Lever, Ge And Abb. Lucidly Written And Brilliantly Argued, Managing Radical Change Is Perhaps The Most Significant Contribution To Indian Management Literature In Recent Times.
Author | : Harsh V. Verma |
Publisher | : Excel Books India |
Total Pages | : 500 |
Release | : 2006 |
Genre | : Brand equity |
ISBN | : 9788174464804 |
Brands are wealth generators of the 21st century. With this in mind 'Brand Management' focuses on the key decision areas of competition and brand, concept of brand, brand equity, brand over time and branding strategies. The theoretical constructs are illustrated using case studies.
Author | : Mahim Sagar |
Publisher | : Ane Books Pvt Ltd |
Total Pages | : 226 |
Release | : 2009 |
Genre | : Brand choice |
ISBN | : 9788180522833 |
Author | : Dr.J.Clement Sudhahar |
Publisher | : Archers & Elevators Publishing House |
Total Pages | : 120 |
Release | : |
Genre | : Antiques & Collectibles |
ISBN | : 9390996694 |
Author | : U.C. Mathur |
Publisher | : Excel Books India |
Total Pages | : 556 |
Release | : 2010-07 |
Genre | : Brand name products |
ISBN | : 9788174465498 |