Managing Indian Brands

Managing Indian Brands
Author: S Ramesh Kumar
Publisher: Vikas Publishing House
Total Pages: 487
Release: 2009-11-01
Genre: Brand name products
ISBN: 8125913084

The text bridges the gap between academic concepts and marketing practice. The theory is blended with apt real-life case studies that would enable the reader to get an integrated view of how brands could make use of marketing concepts to formulate strategies.

Managing Indian Brands

Managing Indian Brands
Author: S Ramesh Kumar
Publisher: Vikas Publishing House
Total Pages: 372
Release: 2009-11-01
Genre: Brand name products
ISBN: 9788125913085

The text bridges the gap between academic concepts and marketing practice. The theory is blended with apt real-life case studies that would enable the reader to get an integrated view of how brands could make use of marketing concepts to formulate strategies.

Brand Management

Brand Management
Author: Ylr Moorthi
Publisher: Vikas Publishing House
Total Pages: 188
Release: 2009-11
Genre: Brand name products
ISBN: 9788125914273

The Present Study Fulfils The Task Of Bridging The Gap Between Theoretical Aspects Of Brand Management And The Reality Of The Indian Market. This Compact Book Covers Five Essential Topics Including Brand Success, Brand Equity, Brand Extension, Brand Personality And Brand Repositioning.

Brand Management

Brand Management
Author: Saurabh Aggarwal
Publisher: Global India Publications
Total Pages: 288
Release: 2008
Genre: Business & Economics
ISBN: 9788190721134

Brand euity and strategic brand management combine a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions and thus improving the long-term profitability of specific brand strategies. This book is prepared for specific tactical guidelines for planning, building, measuring and managing brand euity.It includes numerous examples virtually on every topic.Representing the brain trust in brand management, the book of Brand Management presents the highly sophisticated branding techniques used by some of the world's leading companies.Strategies such as brand stretching and brand architecture are described,especially as tools for managing the total brand experience and value.the book also includes a brand management toolkit,which provides checklists and exercise, as well as global and asian case studies.

Managing Radical Change

Managing Radical Change
Author: Sumantra Ghoshal
Publisher: Penguin Books India
Total Pages: 366
Release: 2002
Genre: Competition, International
ISBN: 9780141000220

What Indian Companies Must Do To Become World-Class An Invaluable Roadmap For Indian Executives Who Strive To Excel Winner Of The Dma Escorts Book Award 2000 Managing Radical Change: What Indian Companies Must Do To Become World-Class Looks At What Companies In India Must Do To Rank Among The Best In Their Strategy, Organization And Management. The Authors, Internationally Acclaimed Management Gurus Sumantra Ghoshal And Christopher A. Bartlett And Industry Insider Gita Piramal, Say That Managers Are Aware Of The Need For A Radical Response To The Problems And Challenges Posed By The New Competitive, Technological And Market Demands In India. But, Believing That Change Can Come Only By Degrees, They Hesitate To Initiate Action. The Key Purpose Of This Book Is To Make Managers Believe That Radical Performance Improvement Is Possible. Ghoshal, Piramal And Bartlett Feel That Managers Are The Best Teachers Of Managers, And So Managing Radical Change Is A Distillation Of Lessons Offered By People As Diverse As N.R. Narayana Murthy And Brijmohan Lall Munjal, Keki Dadiseth And Dhirubhai Ambani, Azim Premji And Rohinton Aga, Lakshmi Niwas Mittal And Subhash Chandra, Rahul Bajaj And Parvinder Singh. There Is A Wealth Of Information On The Best Companies In India And Worldwide, Among Them Infosys, Wipro, Reliance, Hindustan Lever, Ge And Abb. Lucidly Written And Brilliantly Argued, Managing Radical Change Is Perhaps The Most Significant Contribution To Indian Management Literature In Recent Times.

Brand Management

Brand Management
Author: Harsh V. Verma
Publisher: Excel Books India
Total Pages: 500
Release: 2006
Genre: Brand equity
ISBN: 9788174464804

Brands are wealth generators of the 21st century. With this in mind 'Brand Management' focuses on the key decision areas of competition and brand, concept of brand, brand equity, brand over time and branding strategies. The theoretical constructs are illustrated using case studies.

Brand Management

Brand Management
Author: Mahim Sagar
Publisher: Ane Books Pvt Ltd
Total Pages: 226
Release: 2009
Genre: Brand choice
ISBN: 9788180522833

In Indian context.