Managing Festivals for Destination Marketing and Branding

Managing Festivals for Destination Marketing and Branding
Author: Kulshreshtha, Sharad Kumar
Publisher: IGI Global
Total Pages: 394
Release: 2023-04-11
Genre: Business & Economics
ISBN: 166846358X

Festivals across the world represent the joy, recreation, and traditions of their different societies and cultures. There is a plethora of reasons to commemorate and organize such events. Every festival has its own distinct personality, charms, appeal, and experiences that are closely linked to culture, customs, issues, core values, and more. All of these factors combine to create a one-of-a-kind selling offer for specific destinations. Festival attractions can serve to popularize and strengthen the tourist economy, as well as to promote employment, entrepreneurship, and tourism destination branding for the location. Managing Festivals for Destination Marketing and Branding addresses the most current and promising parts of tourism-centric festivals, which are held in numerous tourist areas throughout the world. It links tourism festivals around the world as a catalyst for destination marketing and identity. Covering topics such as destination brand equity, social media networks, and motivations and expectations of tourists, this premier reference work is a dynamic resource for business executives and leaders, brand managers, event managers, festival managers, government officials, students and educators of higher education, librarians, researchers, and academicians.

Festivals and Tourism

Festivals and Tourism
Author: Philip Long
Publisher:
Total Pages: 240
Release: 2004
Genre: Business & Economics
ISBN:

Using a wide range of international cases from a diverse range of festival and events this back provides critical perspectives on the marketing, management and evaluation of festivals and their complex and dynamic relationships with tourism and tourists.

Tourism Events in Asia

Tourism Events in Asia
Author: Azizul Hassan
Publisher: Routledge
Total Pages: 209
Release: 2018-12-07
Genre: Business & Economics
ISBN: 1351105728

The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations in the rapidly growing tourism market of Asia. Balancing theory and practical examples, the book analyses the tools and techniques of branding, marketing and media involvement as well as visitor motivations for successful tourism events in Asia. It reviews a range of different event types from dark tourism festivals, film tourism festivals, cultural heritage tourism festivals, food tourism festivals, business events, sports events; and meeting, incentives, conferences and exhibitions (MICE) and much more. Written by an international team of authors, this book is essential reading for anyone interested in the Asian tourism events market and will be a valuable resource for students and researchers of events, tourism, marketing and branding.

Destination Branding

Destination Branding
Author: Nigel Morgan
Publisher: Routledge
Total Pages: 328
Release: 2007-06-07
Genre: Business & Economics
ISBN: 1136411097

In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.

The Branding of Tourist Destinations

The Branding of Tourist Destinations
Author: Mark Anthony Camilleri
Publisher: Emerald Group Publishing
Total Pages: 210
Release: 2018-12-04
Genre: Business & Economics
ISBN: 1787693759

The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.

Food and Wine Festivals and Events Around the World

Food and Wine Festivals and Events Around the World
Author: Colin Michael Hall
Publisher: Routledge
Total Pages: 382
Release: 2008
Genre: Business & Economics
ISBN: 0750683805

This book "is a pioneering text that recognises the importance of this area of the tourism industry. It brings together an international contributor team of experts and uses leading research to examine the specialist nature of the food and wine festival/event and the linkages that exist between food, festivity and place. Divided into three parts, the book looks at Food Festivals, Wine /Drink Festivals and Farmers Markets. Each section has an introductory chapter which will set the context and provide an overview of current activity in that particular area." - product description.

How to Brand Nations, Cities and Destinations

How to Brand Nations, Cities and Destinations
Author: T. Moilanen
Publisher: Springer
Total Pages: 212
Release: 2008-12-14
Genre: Business & Economics
ISBN: 0230584594

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.

Destination Marketing and Management

Destination Marketing and Management
Author: Youcheng Wang
Publisher: CABI
Total Pages: 380
Release: 2011
Genre: Business & Economics
ISBN: 1845937627

This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management.

Management and Practices of Pilgrimage Tourism and Hospitality

Management and Practices of Pilgrimage Tourism and Hospitality
Author: Gupta, S.K.
Publisher: IGI Global
Total Pages: 282
Release: 2023-10-09
Genre: Business & Economics
ISBN:

Pilgrimage is one of the oldest extant and most basic forms of population mobility known to human society, and its political, social, cultural, and economic implications have always been, and continue to be substantial. In recent decades, a new focus on pilgrimage has emerged through the lens of tourism, which explores the political, cultural, behavioral, economic, and geographical impacts. Therefore, the identification of challenges in transformation and emerging ways and means of managing pilgrimage and related destinations is critical in an era of crises and disastrous situations. Management and Practices of Pilgrimage Tourism and Hospitality identifies, understands, and recognizes the changing facts and facets of pilgrimage tourism around the world. It develops and promotes pilgrimage tourism for community integration, faith-sharing, perseverance, tolerance, and pace for secular and sustainable futures. This book further identifies any new issues, scopes, challenges, and entrepreneurial opportunities for pilgrimage tourism as are found to be relevant and important for future pilgrimages with larger intensity and frequency. Covering topics such as behavioral challenges, community empowerment, and pilgrimage economy, this book is an essential resource for entrepreneurs, professionals, researchers, academicians, policymakers, students of higher education, sociologists, and more.

The Routledge Handbook of Destination Marketing

The Routledge Handbook of Destination Marketing
Author: Dogan Gursoy
Publisher: Routledge
Total Pages: 710
Release: 2018-04-27
Genre: Business & Economics
ISBN: 1351588273

This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0. Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world, The Routledge Handbook of Destination Marketing aims to create an international platform for balanced academic research with practical applications, in order to foster synergetic interaction between academia and industry. For these reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing.