Managing Electronic Media
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Author | : Joan M. Van Tassel |
Publisher | : Taylor & Francis |
Total Pages | : 434 |
Release | : 2010 |
Genre | : Business & Economics |
ISBN | : 0240810201 |
The book explains the new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management.
Author | : Joan Van Tassel |
Publisher | : Taylor & Francis |
Total Pages | : 434 |
Release | : 2012-09-10 |
Genre | : Language Arts & Disciplines |
ISBN | : 1136031618 |
This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address new issues that their predecessors never faced, from the threats of professional piracy and casual copying of digital media products, to global networks, on-demand consumption, and changing business models. The book explains the new new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management. The chapters logically unfold the ways that managers are evolving their practices to make content, market it, and deliver it to consumers in a competitive, global digital marketplace. In addition to media companies, this book covers management processes that extend to all content-producing organizations, because today's students are as likely to produce high-quality video and Web video for ABC Computer Sales as they are for the ABC Entertainment Television Network.
Author | : Alan B. Albarran |
Publisher | : Cengage Learning |
Total Pages | : 0 |
Release | : 2016-01-01 |
Genre | : Art |
ISBN | : 9781305077560 |
Packed with real-life examples and case studies, MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 6e, provides the latest information on the management and leadership techniques and strategies used in the electronic and digital media industries. The text is popular for its contemporary approach and clear, current illustrations. Succinctly written, the Sixth Edition covers the most important aspects for future managers, leaders and entrepreneurs in the rapidly evolving media industries -- and includes an all-new chapter: Media Management: Manager/Leader/Entrepreneur. New coverage highlights trends in big data, mobile, social media, and the cloud. In addition, end-of-chapter case studies put readers in the role of a manager in a decision-making environment. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Author | : Peter K. Pringle |
Publisher | : |
Total Pages | : 450 |
Release | : 1995 |
Genre | : Business & Economics |
ISBN | : |
This new edition reflects the changing practices and priorities including: new regulations and guidelines; updates of broadcast programming; and a vision of what is to come in electronics media management in the future.
Author | : William Saffady |
Publisher | : ALA Neal-Schuman |
Total Pages | : 0 |
Release | : 2009 |
Genre | : Language Arts & Disciplines |
ISBN | : 9781555706869 |
"The fourth edition of this best-selling classic provides a comprehensive discussion of records management concepts and methods as they apply to electronic records. It is intended for anyone with responsibilities for creating, maintaining, managing, controlling, and using electronic records created by computer, audio, and video systems. The treatment is practical rather than theoretical"--From publisher description.
Author | : Alan B. Albarran |
Publisher | : Routledge |
Total Pages | : 295 |
Release | : 2013-07-24 |
Genre | : Language Arts & Disciplines |
ISBN | : 1135969345 |
First Published in 2013. This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.
Author | : Ed Shane |
Publisher | : Gulf Professional Publishing |
Total Pages | : 492 |
Release | : 1999 |
Genre | : Business & Economics |
ISBN | : 9780240803272 |
First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.
Author | : Peggy Johnson |
Publisher | : American Library Association |
Total Pages | : 199 |
Release | : 2013-07-24 |
Genre | : Language Arts & Disciplines |
ISBN | : 0838996167 |
The complex issues associated with developing and managing electronic collections deserve special treatment, and library collection authority Peggy Johnson rises to the challenge with a book sure to become a benchmark for excellence.
Author | : Randall K. Scott |
Publisher | : Praeger |
Total Pages | : 0 |
Release | : 1998-09-30 |
Genre | : Business & Economics |
ISBN | : 1567200257 |
With the advent of new technologies and governmental regulation, notably the Telecommunications Act of 1996, not only has the broadcast industry changed dramatically, but also the laws covering the management and its human resources. Executives must know and understand these changes to operate within the law and to make best use of their people. With careful attention to scholarly accuracy and the latest thinking, Scott's book approaches the crucial human resource problems in broadcasting with a hands-on awareness of what really goes on among broadcasting industry people and the organizations that depend on them. Scott writes for practitioners and provides the information they can use daily, supplying academic professionals and students of broadcasting management with an important resource. Chapter 1 briefly describes the broadcast industry, with special attention to significant technological changes and regulations. Chapter 2 examines the standard regulatory challenges faced by broadcasters. Chapters 3 and 4 review the major management and motivational theories over the past 150 years. These theories are then critiqued and applied to current personnel problems. The section on broadcast ethics discusses moral and ethical frameworks to help managers make the right decisions. In Chapter 5, the duties of the human resource director are noted along with pertinent EEOC laws banning discrimination. Chapter 6 reviews the employment process, including interviewing, training, performance reviews, progressive discipline, and the proper, legal method to terminate an employee. Chapter 7 enumerates the duties and responsibilities of the programming area including the operations manager, chief engineer, program director, and other department heads. Types of radio and television programming are discussed along with effective scheduling strategies. The book concludes with Chapter 8, Sales, which includes discussions of the Arbitron and Nielsen ratings organizations, sales proposals, and duties of the sales personnel.
Author | : Mark Jacobs |
Publisher | : Routledge |
Total Pages | : 462 |
Release | : 2013-10-18 |
Genre | : Language Arts & Disciplines |
ISBN | : 1317994280 |
Understand better how the role of ER librarian has changed through the years The advent of online information has not only changed tremendously the way that resources are stored and accessed, but has caused the evolution of the library and information science profession itself. Electronic Resources Librarianship and Management of Digital Information: Emerging Professional Roles takes a comprehensive look at the position of electronic resources (ER) librarians, the other people who work with e-content, what training and skills are needed, the managing of e-resources, and what the proliferation of online information means for the future of libraries. Respected experts provide a timely broad-based analysis of the impact of the digital age on the profession, libraries, and the people in libraries who manage the information. Electronic Resources Librarianship and Management of Digital Information: Emerging Professional Roles is a concise and informative signpost on the way the library profession has responded to the advent of the digital information age. This revealing volume explores where these professionals have gained their knowledge and skills, what initiatives they have undertaken and made manifest, how do or don’t e-resources fit in the scope of the traditional work that is performed in an academic library, and the latest issues encountered with the new format. The text is extensively referenced, includes figures to illustrate concepts, and tables to clearly present data. Topics discussed in Electronic Resources Librarianship and Management of Digital Information: Emerging Professional Roles include: essential and preferred characteristics of electronic resources librarian the evolution of ER librarians’ duties the role of ER librarian in hybrid collections research on how well schools train ER librarians providing access to users with disabilities ER librarian role in corporate libraries altering workflows to accommodate the new electronic information format in academic libraries a comparison of the natures of print-based and online resources and the cataloging, maintenance, and access issues a review of the resources and tools that license practitioners use issues involving effective collaboration formal usability testing challenges in making the transition to digital factors affecting the handling of usage data the Government Printing Office’s dissemination of electronic government information and more! Electronic Resources Librarianship and Management of Digital Information: Emerging Professional Roles is a valuable resource for librarians, administrators, educators, and students considering this aspect of librarianship as a profession.