Managing Customer Trust Satisfaction And Loyalty Through Information Communication Technologies
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| Author | : Eid, Riyad |
| Publisher | : IGI Global |
| Total Pages | : 427 |
| Release | : 2013-03-31 |
| Genre | : Business & Economics |
| ISBN | : 1466636327 |
Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technologys involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organizational managers, executives, and professionals, as well as academics and students interested in this constantly changing field.
| Author | : Riyad Eid |
| Publisher | : |
| Total Pages | : 405 |
| Release | : 2013 |
| Genre | : |
| ISBN | : 9781466636330 |
| Author | : Casademunt, Ana María Lucia |
| Publisher | : IGI Global |
| Total Pages | : 334 |
| Release | : 2016-04-22 |
| Genre | : Business & Economics |
| ISBN | : 1522503579 |
Rapid changes within the modern business landscape have created new demands for human resources management. With a different set of challenges to face, human resources managers must implement novel approaches to improve policy effectiveness. Strategic Labor Relations Management in Modern Organizations is a pivotal reference source for the latest scholarly research on emerging human resource practices in relation to labor management, featuring innovative methods to remain competitive in the global business arena. Focusing on critical analyses and real-world applications, this book is ideally designed for professionals, upper-level students, managers, and researchers actively involved in human resources settings.
| Author | : Deželan, Tomaž |
| Publisher | : IGI Global |
| Total Pages | : 356 |
| Release | : 2016-02-09 |
| Genre | : Political Science |
| ISBN | : 1466698802 |
Online platforms have widened the availability for citizen engagement and opportunities for politicians to interact with their constituents. The increasing use of these technologies has transformed methods of governmental communication in online and offline environments. (R)evolutionizing Political Communications through Social Media offers crucial perspectives on the utilization of online social networks in political discourse and how these alterations have affected previous modes of correspondence. Highlighting key issues through theoretical foundations and pertinent case studies, this book is a pivotal reference source for researchers, professionals, upper-level students, and consultants interested in the influence of emerging technologies in the political arena.
| Author | : Nedelea, Alexandru-Mircea |
| Publisher | : IGI Global |
| Total Pages | : 345 |
| Release | : 2016-01-07 |
| Genre | : Business & Economics |
| ISBN | : 1466697628 |
Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.
| Author | : Nas?r, Süphan |
| Publisher | : IGI Global |
| Total Pages | : 340 |
| Release | : 2015-03-31 |
| Genre | : Business & Economics |
| ISBN | : 1466682329 |
In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.
| Author | : Nahon-Serfaty, Isaac |
| Publisher | : IGI Global |
| Total Pages | : 326 |
| Release | : 2014-01-31 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1466650362 |
"This book offers a unique opportunity in both the social sciences, humanities, and communication fields to provide concrete concepts and notions in the areas of inter-religious and inter-cultural dialogue"--
| Author | : Singh, Surabhi |
| Publisher | : IGI Global |
| Total Pages | : 251 |
| Release | : 2017-06-16 |
| Genre | : Business & Economics |
| ISBN | : 1522526579 |
Technological developments have created new opportunities for contemporary businesses. Online stores can now utilize a specific branch of marketing in order to maximize the revenue of their business and increase website traffic. Driving Traffic and Customer Activity Through Affiliate Marketing is an essential reference publication highlighting the latest scholarly research on the method of increasing online business traffic and sales by external referrals. Featuring extensive coverage on a broad range of topics and perspectives such as networking, program management, and customer satisfaction, this book is ideally designed for academicians, practitioners, and students seeking current information on ways to increase customer activity.
| Author | : Parreno, Jose Marti |
| Publisher | : IGI Global |
| Total Pages | : 374 |
| Release | : 2015-04-30 |
| Genre | : Business & Economics |
| ISBN | : 1466683430 |
Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields. Featuring information regarding emergent research and techniques, this publication is a critical reference source for academics, university teachers, researchers and post-graduate students, as well as universities, advertising agencies, marketing directors, brand managers, and professionals interested in the usage and benefits of branded entertainment.
| Author | : Hunter, M. Gordon |
| Publisher | : IGI Global |
| Total Pages | : 449 |
| Release | : 2015-05-31 |
| Genre | : Business & Economics |
| ISBN | : 1466687096 |
The small business is an often underestimated asset of both the modern economy and the commercial workforce. Those employed by small businesses make up a large percentage of both the U.S. and Canadian populations, and with the internet and other technologies connecting us like never before, the opportunity is present for even the smallest company to reach a global scale. Strategic Utilization of Information Systems in Small Business explores the possibilities not just in expanding a business, but in assisting a business in meeting its full potential, no matter its size. Including a variety of perspectives on what it means to be a small business and how to bring that business to maturity, this book is an essential reference source for small business owners, managers, and employees, as well as students, researchers, and aspiring entrepreneurs. This publication features chapters on the different aspects of management processes, e-commerce, and e-businesses, including the characteristics of a smart entrepreneur, success vs. failure, longevity, technology adoption, the types of different information systems and how to implement them, data and decision making, theories for investigating small businesses, business strategy, and competitive advantage.
