Managing Conventions And Group Business
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Author | : Leonard H. Hoyle |
Publisher | : |
Total Pages | : 370 |
Release | : 1989 |
Genre | : Business & Economics |
ISBN | : 9780866120425 |
A text for students and professionals involved in the meetings business, showing how to plan and conduct successful meetings and conventions. Focuses on the types of meetings business, how to get that business, and how to service the business. Coverage includes the various market segments and their convention/meeting requirements, evaluating a property's ability to get and service meetings, and how to execute aspects of meetings such as food functions, trade shows, and audiovisual programs. Includes a glossary and a sample contract. Annotation copyright by Book News, Inc., Portland, OR
Author | : Krzysztof Celuch |
Publisher | : Goodfellow Publishers Ltd |
Total Pages | : 188 |
Release | : 2019-12-31 |
Genre | : Business & Economics |
ISBN | : 1911396811 |
A clear and comprehensive guide to the wide range of techniques required by sales and marketing staff to effectively win meetings and events business for their destination. Accessible, global and informative, this is essential reading for all future business event and conference managers, destination managers as well clients and meeting planners.
Author | : Ph.D., George G Fenich |
Publisher | : |
Total Pages | : 320 |
Release | : 2015-09-14 |
Genre | : |
ISBN | : 9781292093765 |
The meetings, expositions, events, and conventions industry continues to grow and garner increasing attention from the hospitality industry. With a broad view of the industry, this book moves beyond just one segment to include all aspects related to the MEEC industry.
Author | : Rob Davidson |
Publisher | : Routledge |
Total Pages | : 296 |
Release | : 2012-05-31 |
Genre | : Business & Economics |
ISBN | : 1136380361 |
Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing * Strategic marketing planning, ROI and strategy evaluation * Destination and venue selling strategies * Future challenges, opportunities and supply-side developments
Author | : George G. Fenich Ph.D. |
Publisher | : Pearson Higher Ed |
Total Pages | : 237 |
Release | : 2014-01-14 |
Genre | : Business & Economics |
ISBN | : 0133139727 |
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For courses in meeting, event, and convention planning. Current, concise, and insightful—a modern guide to planning successful events Planning and Management of Meetings, Events, Expositions and Conventions, 1e is the first text of its kind to focus on planning (in addition to event management), and incorporates the Meeting and Business Events Competency Standards (MBECS). It is the most up-to-date book on planning and management in the meetings, expositions, events, and conventions (MEEC) industry and covers a wide range of topics dealing with these two crucial functions. The text follows a practical, hands-on approach and is an excellent resource for college courses, employee training, and professional reference. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field. Teaching and Learning Experience This text will provide a better teaching and learning experience—for you and your students. It provides: Preparation for careers in event planning: The text follows a practical, career-focused approach. Professional insight: Chaptersinclude advice and best practices from numerous industry insiders. Effective review tools: Learning and review tools facilitate understanding and promote skill mastery.
Author | : Rhonda J. Montgomery |
Publisher | : John Wiley & Sons |
Total Pages | : 342 |
Release | : 1994-07-27 |
Genre | : Business & Economics |
ISBN | : 0471284394 |
Explore a career in the hospitality of business travel The meetings and conventions segment of the hospitality industry is often overlooked by newcomers to the field — but it is an exciting, dynamic area that merits a second look. Meetings, Conventions, and Expositions: An Introduction to the Industry offers a detailed breakdown of all aspects of group business travel. From sponsors and venues to technology and management, anyone new to the industry will appreciate this in-depth exploration of a convention's many "moving parts".
Author | : Pat Golden-Romero |
Publisher | : Routledge |
Total Pages | : 320 |
Release | : 2007-06-07 |
Genre | : Business & Economics |
ISBN | : 1136398074 |
This text provides a comprehensive look at the fast growing meetings and convention market segment. A useful “how- to” guide, it takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility. In addition, it profiles the customer for meetings and conventions, the planners in charge of site selection, and facilities they commonly use. Also includes “Industry Insiders” planning tips and case studies direct from professionals in Convention Services departments.
Author | : Tony Rogers |
Publisher | : Routledge |
Total Pages | : 333 |
Release | : 2004-02-18 |
Genre | : Business & Economics |
ISBN | : 1136415785 |
Conferences and Conventions: a global industry is illustrated with case studies and examples from around the world, including Great Britain, Germany, Philippines, United States and Australia. It also provides reflective question at the end of each chapter so that readers can test their knowledge and reflect on the issues raised. The text looks at the following specific issues: * The origins of the conference industry * Business tourism and leisure tourism * The buyers and the suppliers * Marketing and branding * The design of conference facilities * Employment and people
Author | : Milton T. Astroff |
Publisher | : |
Total Pages | : 580 |
Release | : 2002 |
Genre | : Convention facilities |
ISBN | : 9780866122344 |
"This best-selling textbook provides students with the most current and comprehensive coverage of the convention industry. Students receive a comprehensive look at conventions and meetings marketing and learn how to successfully sell to groups and how to service their business after the sale."--Google Books viewed July 27, 2021
Author | : Judy Allen |
Publisher | : John Wiley & Sons |
Total Pages | : 447 |
Release | : 2009-04-16 |
Genre | : Business & Economics |
ISBN | : 047015618X |
This bestselling all-in-one guide to the event planning business is back and better than ever, fully updated and revised to reflect the very latest trends and best practices in the industry. This handy, comprehensive guide includes forms, checklists, and tips for managing events, as well as examples and case studies of both successful and unsuccessful events. Judy Allen (Toronto, ON, Canada) is founder and President of Judy Allen Productions, a full-service event planning production company.