Management Of Marketing
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Author | : Paul Reynolds |
Publisher | : Routledge |
Total Pages | : 304 |
Release | : 2005-06-02 |
Genre | : Business & Economics |
ISBN | : 1136386041 |
The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses often do not have time to read a long text as they are studying many subjects, therefore they require a good, basic guide pitched at the appropriate level to be able to be absorbed quickly but still provide enough of a strategic element to stretch them. Written by a successful author team, Management of Marketing covers the key topics of the marketing component of an MBA course and provides a good balance of theory and application to ensure both aspects of the core concepts are covered.
Author | : Geoffrey Lancaster |
Publisher | : Routledge |
Total Pages | : 764 |
Release | : 2017-08-24 |
Genre | : Business & Economics |
ISBN | : 1351709070 |
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching materials currently available. This second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem. Topics covered include: consumer and organizational buyer behaviour product and innovation strategies direct marketing Social media marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid foundation to understanding this core topic.
Author | : Michael J. Baker |
Publisher | : Red Globe Press |
Total Pages | : 0 |
Release | : 2014-12-19 |
Genre | : Business & Economics |
ISBN | : 9781137025821 |
The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.
Author | : Richard Sandell |
Publisher | : Routledge |
Total Pages | : 449 |
Release | : 2007-04-11 |
Genre | : Art |
ISBN | : 1134156006 |
Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum. The articles, from established and world-renowned contributors, practitioners and writers at the leading edge of their fields, deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos. Key writings from broader literature are included, and the collection of key writings on the investigation and study of management and marketing in the museum are of great benefit not only to those studying the subject, but also to professionals working and developing within the field.
Author | : Russell S. Winer |
Publisher | : Prentice Hall |
Total Pages | : 0 |
Release | : 2007 |
Genre | : Marketing |
ISBN | : 9780131963344 |
For upper-level undergraduate or MBA courses in Marketing Management. The only marketing management text with a strategic framework to take students beyond the basic concepts.
Author | : Audrey Gilmore |
Publisher | : SAGE |
Total Pages | : 230 |
Release | : 2003-06-02 |
Genre | : Business & Economics |
ISBN | : 9780761941583 |
This text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the context of the frameworks and activities of various types of organization, such as financial services, tourism, charities and museums.
Author | : Paul Reynolds |
Publisher | : Routledge |
Total Pages | : 422 |
Release | : 2005-06-02 |
Genre | : Business & Economics |
ISBN | : 1136386033 |
The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses often do not have time to read a long text as they are studying many subjects, therefore they require a good, basic guide pitched at the appropriate level to be able to be absorbed quickly but still provide enough of a strategic element to stretch them. Written by a successful author team, Management of Marketing covers the key topics of the marketing component of an MBA course and provides a good balance of theory and application to ensure both aspects of the core concepts are covered.
Author | : Frank Bradley |
Publisher | : |
Total Pages | : 1032 |
Release | : 1995 |
Genre | : Business & Economics |
ISBN | : |
A comprehensive examination of all aspects of the management of marketing, this is a mainstream text based on the premise that marketing is a universal management function with strong strategic elements which are operationalized in different ways in different parts of the world. Conceptual material reflects up to date perspectives on academic and company research. The applied material seeks to demonstrate the universality of marketing management by drawing on illustrations from a wide range of geographic and industry settings.
Author | : Greg W. Marshall |
Publisher | : |
Total Pages | : 0 |
Release | : 2022 |
Genre | : Marketing |
ISBN | : 9781260381917 |
"No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable to top management through diligent attention to metrics and measurement. Oriented toward service as driver of product. "Owned" by everybody in the firm to one degree or another"--
Author | : Ivna Reic |
Publisher | : Routledge |
Total Pages | : 358 |
Release | : 2016-09-19 |
Genre | : Business & Economics |
ISBN | : 1136289798 |
This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is vital to consider marketing of events from the organiser’s perspective and to link it to that of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin – the supply and the demand – in the specific context of events. The book takes the reader from core marketing mix principles to exploring the event marketing landscape to consumer experience and involvement with event marketing and finally strategies and tactics employed to manage the marketing activities related to events. The use of technology, importance of sponsorship and PR are also considered. International case studies are integrated throughout to show practical realities of marketing and managing events and a range of useful learning aids are incorporated to aid navigation throughout the book, spur critical thinking and further students’ knowledge. This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers.