Making Value Making Meaning
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Author | : Cathy Lynne Costin |
Publisher | : Dumbarton Oaks Research Library & Collection |
Total Pages | : 0 |
Release | : 2016 |
Genre | : Handicraft |
ISBN | : 9780884024156 |
Making Value, Making Meaning explores the concept of techné--the application of a thorough and masterful knowledge of a specific field--as an analytic tool useful for understanding how the production process created value and meaning for objects and public monuments in complex societies of pre-Columbian Mesoamerica and the Andes.
Author | : Steve Diller |
Publisher | : New Riders |
Total Pages | : 154 |
Release | : 2005-12-21 |
Genre | : |
ISBN | : 0132704927 |
“ We’re now hip-deep, if not drowning, in the ‘experience economy.‘ Here‘s the smartest book I‘ve read so far that can actually help get your brand to higher ground, fast. And it‘s written by people who not only drew the map, but blazed these trails in the first place.” –Brian Collins, Executive Creative Director, Ogilvy & Mather Worldwide Brand Integration Group In a market economy characterized by commoditized products and global competition, how do companies gain deep and lasting loyalty from their customers? The key, this book argues, is in providing meaningful customer experiences. Writing in the tradition of Louis Cheskin, one of the founding fathers of market research, the authors of Making Meaning observe, define, and describe the meaningful customer experience. By consciously evoking certain deeply valued meanings through their products, services, and multidimensional customer experiences, they argue, companies can create more value and achieve lasting strategic advantages over their competitors. A few businesses are already discovering this approach, but until now no one has articulated it in such a persuasive and practical way. Making Meaning not only encourages businesses to adopt an innovation process that’s centered on meaning, it also tells you how. The book outlines a plan of action and describes the attributes of a meaning-centric innovation team. With insightful real-world examples drawn from the Cheskin company's experience and from the authors' observations of the contemporary global market, this book outlines a plan of action and describes the attributes of a meaning-centric innovation team. Meaningful experiences—as distinct from trivial ones—reinforce or transform the customer’s sense of purpose and significance. The authors’ vision of a world of meaningful consumption is idealistic, but don’t be fooled: this is a straightforward business book with an eye on the ROI. It shows how to bring R&D, design, and marketing together to create deeper and richer experiences for your customers. Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences is an engaging and practical book for business leaders, explaining how their companies can create more meaningful products and services to better achieve their goals.
Author | : Josh Packard |
Publisher | : |
Total Pages | : 240 |
Release | : 2020 |
Genre | : Ethics |
ISBN | : 9781641210904 |
"Meaning Making: 8 Values That Drive America's Newest Generations is our investigation into the values that young people, ages 13 to 25, practice and uphold. What motivates them in their common quest to discover, create, and express significant meaning in their lives? What are the organizations and groups they choose to engage with and be a part of? How do those organizations exhibit and express those values? The values young people articulated comprise the chapters of this book. They emerged from surveys and interviews with young people, as well as other quantitative and qualitative research involving a range of resources, both scholarly and popular. As we collected our data early in 2020 through a nationally representative survey; looked at other data sources; and uncovered the practices, people, and organizations that were attracting intense commitment from young people; we made discoveries helpful to leaders trying to shape organizations, groups, institutions, and one-on-one relationships that better serve and care for young people today This is a rush request since publication is end of July...thank you in advance"--
Author | : David Didau |
Publisher | : Routledge |
Total Pages | : 400 |
Release | : 2021-02-09 |
Genre | : Education |
ISBN | : 1000331555 |
What is English as a school subject for? What does knowledge look like in English and what should be taught? Making Meaning in English examines the broader purpose and reasons for teaching English and explores what knowledge looks like in a subject concerned with judgement, interpretation and value. David Didau argues that the content of English is best explored through distinct disciplinary lenses – metaphor, story, argument, pattern, grammar and context – and considers the knowledge that needs to be explicitly taught so students can recognise, transfer, build and extend their knowledge of English. He discusses the principles and tools we can use to make decisions about what to teach and offers a curriculum framework that draws these strands together to allow students to make sense of the knowledge they encounter. If students are going to enjoy English as a subject and do well in it, they not only need to be knowledgeable, but understand how to use their knowledge to create meaning. This insightful text offers a practical way for teachers to construct a curriculum in which the mastery of English can be planned, taught and assessed.
Author | : Ruthellen Josselson |
Publisher | : SAGE |
Total Pages | : 299 |
Release | : 1999-04-05 |
Genre | : Social Science |
ISBN | : 0761903275 |
Contributors from five countries, in fields including criminology, literature studies, nursing, psychology, and sociology, explore issues such as how to make meaning of narrative interviews by considering the problem of interpreting what is not said, how cultural meanings about gender are transmitted across generations, and uses of the transformati.
Author | : Henry Jenkins |
Publisher | : NYU Press |
Total Pages | : 398 |
Release | : 2018-04-03 |
Genre | : Computers |
ISBN | : 1479856053 |
"Spreadable Media" maps fundamental changes taking place in the contemporary media environment, a space where corporations no longer tightly control media distribution. This book challenges some of the prevailing frameworks used to describe contemporary media.
Author | : Craig N. Shealy, PhD |
Publisher | : Springer Publishing Company |
Total Pages | : 712 |
Release | : 2015-12-18 |
Genre | : Psychology |
ISBN | : 0826104533 |
Social psychologists have studied beliefs and values, and related constructs such as "attitudes" and "prejudice" for decades. But as this innovative and interdisciplinary book convincingly demonstrates, the scientific examination of beliefs and values now influences research and practice across a range of disciplines. Specifically, this edited volume explores the many cutting edge implications and applications of Equilintegration or EI Theory and the Beliefs, Events, and Values Inventory (BEVI). Grounded in twenty years of research and practice, EI Theory seeks to explain the processes by which beliefs, values, and worldviews are acquired and maintained, why their alteration is resisted, and under what circumstances they are modified. Based upon EI Theory, the BEVI is a comprehensive analytic tool which examines how and why we come to see ourselves, others, and the larger world as we do as well as the influence of such processes on multiple aspects of human functioning. Edited by the developer of the EI model and BEVI method, and informed by contributions from leading U.S. and international scholars, this book features captivating research findings and pioneering practice applications. Research-focused chapters explain how the EI model and BEVI method increase our conceptual sophistication and methodological capacity across a range of areas: Culture, Development, Environment, Gender, Personality, Politics, and Religion. Practice-oriented chapters demonstrate how the BEVI is used in the real world across a range of applied domains: Assessment, Education, Forensics, Leadership, and Psychotherapy. Written in an accessible and engaging manner, this fascinating and timely volume speaks to many of the most pressing issues of our day, by illuminating why we believe what we believe, and demonstrating how our beliefs and values may be assessed, explained, and transformed in the real world. Key Features: Presents an interdisciplinary theoretical model and innovative assessment method derived from two decades of work on the etiology, maintenance, and transformation of beliefs and values Features contributions from leading scholars from the U.S. and internationally, demonstrating the many implications and applications of this cutting edge approach for research and practice Demonstrates the importance of "making sense of beliefs and values" in addressing many of the most pressing issues of our day
Author | : Carolyn Korsmeyer |
Publisher | : Cornell University Press |
Total Pages | : 250 |
Release | : 2014-01-04 |
Genre | : Philosophy |
ISBN | : 080147132X |
Taste, perhaps the most intimate of the five senses, has traditionally been considered beneath the concern of philosophy, too bound to the body, too personal and idiosyncratic. Yet, in addition to providing physical pleasure, eating and drinking bear symbolic and aesthetic value in human experience, and they continually inspire writers and artists. Carolyn Korsmeyer explains how taste came to occupy so low a place in the hierarchy of senses and why it is deserving of greater philosophical respect and attention. Korsmeyer begins with the Greek thinkers who classified taste as an inferior, bodily sense; she then traces the parallels between notions of aesthetic and gustatory taste that were explored in the formation of modern aesthetic theories. She presents scientific views of how taste actually works and identifies multiple components of taste experiences. Turning to taste's objects—food and drink—she looks at the different meanings they convey in art and literature as well as in ordinary human life and proposes an approach to the aesthetic value of taste that recognizes the representational and expressive roles of food. Korsmeyer's consideration of art encompasses works that employ food in contexts sacred and profane, that seek to whet the appetite and to keep it at bay; her selection of literary vignettes ranges from narratives of macabre devouring to stories of communities forged by shared eating.
Author | : John Haldane |
Publisher | : Andrews UK Limited |
Total Pages | : 148 |
Release | : 2017-03-06 |
Genre | : Philosophy |
ISBN | : 1845408047 |
Collection of short essays that range across philosophy, politics, general culture, morality, science, religion and art, focusing on questions of meaning, value and understanding.
Author | : Billy Parish |
Publisher | : Rodale |
Total Pages | : 306 |
Release | : 2012-02-28 |
Genre | : Business & Economics |
ISBN | : 1605290785 |
A handbook for navigating the emerging economy shares practical advice for identifying opportunities and building a fulfilling career, sharing real-life success stories and step-by-step exercises that explain how to achieve financial autonomy and capitalize on global changes. Original. 25,000 first printing.