Making the Media Connection Topic Timing Type of Media

Making the Media Connection Topic Timing Type of Media
Author: Patricia Faulhaber
Publisher: AuthorHouse
Total Pages: 184
Release: 2009-01-31
Genre: Business & Economics
ISBN: 1467840890
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Does it feel as if it is getting harder and harder to make connections with the media? Is the competition for print space getting increasingly overwhelming? Have you often thought it would help to work with a formula for success to making more media connections? Public relations and marketing practices are vital to the formula for success of any company or organization. Reaching targeted publics and markets is vital to the success of public relations and marketing. With shrinking media outlets and more competition for news and event coverage, public relations and marketing professionals from all genres of business, all sizes of companies and types of organizations have to find ways to win print space and broadcast time. The T-Connector Formula introduced in Making the Media Connection Topic, Timing, Type of Media is the perfect formula for success in making media connections. The T-Connector Formula can be applied to traditional media connections such as newspapers, magazines, radio and television as well as the new media resources including social media, blogs and Internet-based news sites. to the right audience (topic) then making it relevant to the time of the year or current events and getting the news sent on deadline (timing) and selecting the right media resources such as local, regional or national newspapers (type of media) are the results produced by the T-Connector Formula. Whether you are new to public relations and marketing, a seasoned professional or are tasked with coordinating these functions, using the T-Connector Formula to evaluate all communications released by a company or organization can help produce quality promotional messages that get noticed and get published. Using the T-Connector Formula every time, all the time, will go a long way in helping public relations and marketing professionals in making those much sought after media connections.

Spin Sucks

Spin Sucks
Author: Gini Dietrich
Publisher: Pearson Education
Total Pages: 165
Release: 2014
Genre: Business & Economics
ISBN: 078974886X
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Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.

Conservation Education and Outreach Techniques

Conservation Education and Outreach Techniques
Author: Susan Kay Jacobson
Publisher: Oxford University Press
Total Pages: 445
Release: 2015
Genre: Business & Economics
ISBN: 0198716680
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The conservation of biological diversity depends on people's knowledge and actions. This book presents the theory and practice for creating effective education and outreach programmes for conservation. The authors describe an exciting array of techniques for enhancing school resources, marketing environmental messages, using social media, developing partnerships for conservation, and designing on-site programmes for parks and community centres. Vivid case studies from around the world illustrate techniques and describe planning, implementation, and evaluation procedures, enabling readers to implement their own new ideas effectively. Conservation Education and Outreach Techniques, now in its second edition and updated throughout, includes twelve chapters illustrated with numerous photographs showing education and outreach programmes in action, each incorporating an extensive bibliography. Helpful text boxes provide practical tips, guidelines, and recommendations for further exploration of the chapter topics. This book will be particularly relevant to conservation scientists, resource managers, environmental educators, students, and citizen activists. It will also serve as a handy reference and a comprehensive text for a variety of natural resource and environmental professionals.

Encyclopedia of New Media

Encyclopedia of New Media
Author: Steve Jones
Publisher: SAGE Publications
Total Pages: 545
Release: 2002-12-10
Genre: Language Arts & Disciplines
ISBN: 1452265283
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"Scholars and students finally have a reference work documenting the foundations of the digital revolution. Were it not the only reference book to cover this emergent field, Jones′s encyclopedia would still likely be the best." --CHOICE "The articles are interesting, entertaining, well written, and reasonably long. . . . Highly recommended as a worthwhile and valuable addition to both science and technology and social science reference collections." --REFERENCE & USER SERVICES QUARTERLY, AMERICAN LIBRARY ASSOCIATION From Amazon.com to virtual communities, this single-volume encyclopedia presents more than 250 entries that explain communication technology, multimedia, entertainment, and e-commerce within their social context. Edited by Steve Jones, one of the leading scholars and founders of this emerging field, and with contributions from an international group of scholars as well as science and technology writers and editors, the Encyclopedia of New Media widens the boundaries of today′s information society through interdisciplinary, historical, and international coverage. With such topics as broadband, content filtering, cyberculture, cyberethics, digital divide, freenet, MP3, privacy, telemedicine, viruses, and wireless networks, the Encyclopedia will be an indispensable resource for anyone interested or working in this field. Unlike many encyclopedias that provide short, fragmented entries, the Encyclopedia of New Media examines each subject in depth in a single, coherent article. Many articles span several pages and are presented in a large, double-column format for easy reading. Each article also includes the following: A bibliography Suggestions for further reading Links to related topics in the Encyclopedia Selected works, where applicable Entries include: Pioneers, such as Marc Andreesen, Marshall McLuhan, and Steve Jobs Terms, from "Access" to "Netiquette" to "Web-cam" Technologies, including Bluetooth, MP3, and Linux Businesses, such as Amazon.com Key labs, research centers, and foundations Associations Laws, and much more The Encyclopedia of New Media includes a comprehensive index as well as a reader′s guide that facilitates browsing and easy access to information. Recommended Libraries Public, academic, government, special, and private/corporate

Developing Scientific Literacy: Using News Media In The Classroom

Developing Scientific Literacy: Using News Media In The Classroom
Author: Jarman, Ruth
Publisher: McGraw-Hill Education (UK)
Total Pages: 232
Release: 2007-03-01
Genre: Education
ISBN: 0335217958
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Developing Scientific Literacy addresses the gap of the revelance of science in everyday life, offering a much-needed framework for teachers wishing to explore ‘science in the media’ in secondary schools or colleges.

Handbook of Research on New Media, Training, and Skill Development for the Modern Workforce

Handbook of Research on New Media, Training, and Skill Development for the Modern Workforce
Author: Mentor, Dominic
Publisher: IGI Global
Total Pages: 439
Release: 2022-05-13
Genre: Business & Economics
ISBN: 1668439980
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The abrupt shift to online learning brought on by the COVID-19 pandemic revealed the need for the adoption and application of new media, virtual training, and online skill development for the modern workforce. However, organizations are grappling with unanticipated complexities, and many have recognized the gaps between online and in-person competencies and capabilities with unaddressed needs. There is an urgent need to bridge this gap and organically grow engagement and connectedness in the digital online space with new media tools and resources. The Handbook of Research on New Media, Training, and Skill Development for the Modern Workforce exhibits how both business and educational organizations may utilize the new media computer technology to best engage in workforce training. It provides the best practices to aid the transition to successful learning environments for organizational skill development and prepare and support new media educational engagement as the new norm in all its forms and finer nuances. Covering topics such as occupational performance assessment, personal response systems, and situationally-aware human-computer interaction, this major reference work is an essential tool for workforce development organizations, business executives, managers, communications specialists, students, teachers, government officials, pre-service teachers, researchers, and academicians.

Handbook of Global Media Ethics

Handbook of Global Media Ethics
Author: Stephen J.A. Ward
Publisher: Springer Nature
Total Pages: 1450
Release: 2021-09-02
Genre: Philosophy
ISBN: 331932103X
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This handbook is one of the first comprehensive research and teaching tools for the developing area of global media ethics. The advent of new media that is global in reach and impact has created the need for a journalism ethics that is global in principles and aims. For many scholars, teachers and journalists, the existing journalism ethics, e.g. existing codes of ethics, is too parochial and national. It fails to provide adequate normative guidance for a media that is digital, global and practiced by professional and citizen. A global media ethics is being constructed to define what responsible public journalism means for a new global media era. Currently, scholars write texts and codes for global media, teach global media ethics, analyse how global issues should be covered, and gather together at conferences, round tables and meetings. However, the field lacks an authoritative handbook that presents the views of leading thinkers on the most important issues for global media ethics. This handbook is a milestone in the field, and a major contribution to media ethics.

Policy Practice for Social Workers

Policy Practice for Social Workers
Author: Linda K Cummins
Publisher: Taylor & Francis
Total Pages: 453
Release: 2023-07-18
Genre: Social Science
ISBN: 1351653989
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The second edition of Policy Practice for Social Workers expands the concept of policy practice in social work settings and illustrates how significant policy change may be achieved at a local, community, state, and national level. Guided by an ethic of care approach, this textbook is intended to raise readers’ awareness about policy practice and its fundamental relationship with the aims of the social work profession, offers a foundation for key skill development, and contextualizes the work of policy practitioners in the larger political-economic settings in which they work. This textbook is divided into two parts. First, readers will expand their understanding of policy practice, its beginnings and development over the course of social welfare history, and the political, economic, and social drivers that affect policy decisions and undergird the U.S. political system. Readers will also learn about the ethic of care framework and the value-based lens it contributes to the policymaking process. Later, in the book’s second part, readers will explore the essential skills and values in policy work. Detailed coverage and vivid examples offer valuable insight into specific advocacy skills including lobbying, community organizing, mobilizing advocacy publics, coalition building, campaigning, problem analysis, policy analysis, and policy evaluation. Within its comprehensive overview of policy practice and advocacy, the new edition of this text extols a value-laden perspective to identify and assess unmet needs and promote a more socially just environment for all. Combining these dual aims, Policy Practice for Social Workers is an excellent cornerstone of policy and policy work for undergraduate and graduate students in social work.

The Media Handbook

The Media Handbook
Author: Helen Katz
Publisher: Routledge
Total Pages: 232
Release: 2016-08-25
Genre: Business & Economics
ISBN: 1134974493
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The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical changes in how advertising in various media is planned, bought, and sold by today’s industry professionals. Author Helen Katz looks at the larger marketing, advertising, and media objectives, and follows with an exploration of major media categories, covering paid, owned, and earned media forms, including digital media. She provides a comprehensive analysis of planning and buying, with a continued focus on how those tactical elements tie back to the strategic aims of the brand and the client. Also available is a Companion Website that expands The Media Handbook’s content in an online forum. Here, students and instructors can find tools to enhance course studies such as chapter overviews, PowerPoint slides, and sample questions. With its emphasis on real-world industry practice, The Media Handbook provides an essential introduction to students in advertising, media planning, communication, and marketing. It serves as an indispensable reference for anyone pursuing a career in media planning, buying, and research.