Making a Mark: An Introduction to Trademarks for Small and Medium-Sized Enterprises

Making a Mark: An Introduction to Trademarks for Small and Medium-Sized Enterprises
Author: World Intellectual Property Organization
Publisher: WIPO
Total Pages: 36
Release: 2004-10-12
Genre: Law
ISBN: 9280511521

This guide is the first in a series of guides on “Intellectual Property for Business.” It is devoted to trademarks, a central element in the marketing and branding strategy of any company. It seeks to explain trademarks from a business perspective.

Making a Mark

Making a Mark
Author: World Intellectual Property Organization
Publisher: WIPO
Total Pages: 86
Release: 2017-03-10
Genre: Law
ISBN: 9280521802

Trademarks are an essential business tool. This practical guide for small and medium-sized enterprises explains how to use them strategically to help build and protect your brand.

Making Intellectual Property Work for Business - A Handbook for Chambers of Commerce and Business Associations Setting Up Intellectual Property Services

Making Intellectual Property Work for Business - A Handbook for Chambers of Commerce and Business Associations Setting Up Intellectual Property Services
Author: World Intellectual Property Organization
Publisher: WIPO
Total Pages: 85
Release: 2012-01-01
Genre: Law
ISBN: 9280520938

This publication provides practical guidance on the key areas where business membership organizations can integrate intellectual property into their services. This user-friendly handbook is written to support a wide range of basic to more advanced intellectual property services and contains a large number of references to online resources.

Enterprising Ideas:

Enterprising Ideas:
Author: World Intellectual Property Organization
Publisher: WIPO
Total Pages: 78
Release: 2021-04-29
Genre: Law
ISBN: 9280532650

This publication introduces startups to IP. Through step-by-step guidance, useful case studies and simple checklists, it illustrates how small

WIPO Overview

WIPO Overview
Author: World Intellectual Property Organization
Publisher: WIPO
Total Pages: 48
Release: 2015-03-09
Genre: Law
ISBN: 9280516523

Provides access to information, publications, documents, and services related to the organization.