Mail Order Success Secrets
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| Author | : Ron Tepper |
| Publisher | : |
| Total Pages | : 248 |
| Release | : 1988-01-18 |
| Genre | : Business & Economics |
| ISBN | : |
Recounts the story of one of America's greatest mail-order geniuses, and points out by his example the most valuable lessons for aspiring entrepreneurs. Included here are detailed explanations of his famous success stories, such as the placement of a –44.00 ad in the Wall Street Journal that turned into a –15-million-a-year business and his artificial diamonds direct-mail campaign. Describes the 12 ``hats'' of direct marketing, how to pick products that will sell, and psychological and motivational aspects of the direct mail buyer.
| Author | : Tyler Gregory Hicks |
| Publisher | : Prima Lifestyles |
| Total Pages | : 338 |
| Release | : 1998 |
| Genre | : Business & Economics |
| ISBN | : 9780761514411 |
Author Tyler G. Hicks shows readers how to reap quick riches from the privacy of their homes through an investment of just a few dollars. Hicks covers how to start a mail-order business, where to find what you'll sell, how to generate publicity, how to benefit from the 800-number boom, and using the Internet. Now in a revised second edition, this is one of the most accessible and practical books available on starting a mail-order business.
| Author | : Joseph Sugarman |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 1998 |
| Genre | : Advertising, Direct-mail |
| ISBN | : 9781891686061 |
Joseph Sugarman had a major impact on direct marketing & received the highest honors in this field. Having created many businesses in his successful 25-year career, Sugarman has been credited with introducing everything from toll-free order taking to the new wave of consumer electronics. MARKETING SECRETS OF A MAIL ORDER MAVERICK is a compilation of many of the techniques he created & the results he experienced while selling thousands of different products to millions of people. Lessons include how to find a winning product, secrets for a successful layout, how to avoid typefaces that hurt response, how to buy media for less, testing a product's potential & hundreds of other insights that will guide the reader to understanding what works & what doesn't. The lessons are alternated with entertaining & enlightening marketing stories from Sugarman's vast personal experience. Sugarman's insights will be helpful to anybody in business - from the advertising director of a large corporation to the individual starting his or her own business. Cover quotes from Vice President Albert Gore, Jack Canfield, & national magazines.
| Author | : Denny Hatch |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 374 |
| Release | : 1999-02 |
| Genre | : Business & Economics |
| ISBN | : 9780844203492 |
Despite its long and profitable history, no one has assembled a single collection of all the basic secrets (or rules) of direct marketing. Until now. In these pages Denny Hatch and Don Jackson blitz you with the secrets, rules, and wisdom of nearly 200 of the great masters: from Claude Hopkins, David Ogilvy, and Max Sackheim to such modern greats as Jay Abraham, Dick Benson, Malcolm Decker, Bob Doscher, John J. Fleider, Jerry Gould, Bob Hacker, Dick Hodgson, Cecil Hoge, Sr., Bill Jayme, Ted Kikoler, Jim Kobs, Herschell Gordon Lewis, Malcolm McCluskey, Don Nicholas, J. Peterman, Max Ross, Jim Rutz, Emily Soell, Lew Smith, Bob Stone, Joan Throckmorton, and John Yeck.
| Author | : Richard V. Benson |
| Publisher | : N T C Business Books |
| Total Pages | : 208 |
| Release | : 1990-09-16 |
| Genre | : Advertising, Direct-mail |
| ISBN | : 9780844232942 |
The book leads off with 31 rules of thumb, rules that I believe to prevail generally in all mail. Various aspects of selling by direct mail are then detailed.
| Author | : Russell Brunson |
| Publisher | : Hay House, Inc |
| Total Pages | : 425 |
| Release | : 2020-04-07 |
| Genre | : Business & Economics |
| ISBN | : 140196060X |
Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. DotCom Secrets is not just another "how-to" book on internet marketing. This book is not about getting more traffic to your website--yet the secrets you'll learn will help you to get exponentially more traffic than ever before. This book is not about increasing your conversions--yet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make. Low traffic or low conversion rates are symptoms of a much greater problem that's a little harder to see (that's the bad news), but a lot easier to fix (that's the good news). What most businesses really have is a "funnel" problem. Your funnel is the online process that you take your potential customers through to turn them into actual customers. Everyone has a funnel (even if they don't realize it), and yours is either bringing more customers to you, or repelling them. In this updated edition, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals his greatest secrets to generating leads and selling products and services after running tens of thousands of his own split tests. Stop repelling potential customers. Implement these processes, funnels, frameworks, and scripts now so you can fix your funnel, turn it into the most profitable member of your team, and grow your company online.
| Author | : Melvin Powers |
| Publisher | : |
| Total Pages | : 356 |
| Release | : 1980 |
| Genre | : Business & Economics |
| ISBN | : 9780879803735 |
| Author | : Dan S. Kennedy |
| Publisher | : Entrepreneur Press |
| Total Pages | : 196 |
| Release | : 2013-04-01 |
| Genre | : Business & Economics |
| ISBN | : 1613082320 |
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
| Author | : Og Mandino |
| Publisher | : Fawcett |
| Total Pages | : 321 |
| Release | : 1996-09-30 |
| Genre | : Self-Help |
| ISBN | : 0449147991 |
It's safe to say that world-famous speaker and author Og Mandino has as many friends as any man alive, thanks to his inspiring motivational lectures and his bestselling books. This new book is a special gift to all his friends, old and new, a book they may cherish above all the rest. SECRETS FOR SUCCESS AND HAPPINESS is Og's beautifully written journal, an intimate record of his innermost thoughts and feelings, the heartwarming events of his day-to-day life. Whether he's writing in his old New Hampshire farmhouse on a snowy winter day or in a hotel room just about anywhere in the country; whether he's refilling the bird feeder, comforting a sick friend, racing to catch a plane, or planting his tomatoes; Og weaves his secrets of success into the fabric of his life and the pages of this book. He shares anecdotes, both sad and funny, and his feelings about his fan mail and the people he meets. And when trouble comes to him, he shares that, too. Living with Og and listening to his thoughts as the rich days unfold, we once again find the sheer joy of wondering what tomorrow will bring, and the courage never to look back on yesterday.
| Author | : Craig Simpson |
| Publisher | : Entrepreneur Press |
| Total Pages | : 250 |
| Release | : 2014-01-28 |
| Genre | : Business & Economics |
| ISBN | : 1599185180 |
Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.
