Madvertising
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Author | : |
Publisher | : |
Total Pages | : 228 |
Release | : 2005 |
Genre | : Humor |
ISBN | : 9780823030811 |
"MADvertising" showcases the very best of "MAD"'s fifty-plus years of takeoffs on Madison Avenue. Fans will love these hundreds of spoofs of legendary ad campaigns, plus hilarious behind-the-scenes interviews with the Usual Gang of Idiots. But wait, there's more! Get ready for two Galleries of Sin, featuring every twist on cigarette and alcohol advertising ever done by the magazine; a section highlighting "legitimate" ads by "MAD" artists; a discussion of "MAD"'s longtime no-advertising policy; plus (yes!) all-time favorite takeoffs on Madison Avenue culture, including the immortal musical "My Fair Ad Man" and "The "MAD" Madison Avenue Primer."
Author | : |
Publisher | : IGI Global |
Total Pages | : 318 |
Release | : 2005-01-01 |
Genre | : Business & Economics |
ISBN | : 1591403235 |
"This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising"--Provided by publisher.
Author | : Becker, Annie |
Publisher | : IGI Global |
Total Pages | : 2522 |
Release | : 2007-12-31 |
Genre | : Business & Economics |
ISBN | : 1599049449 |
Compiles top research from the world's leading experts on many topics related to electronic commerce. Covers topics including mobile commerce, virtual enterprises, business-to-business applications, Web services, and enterprise methodologies.
Author | : Khosrow-Pour, D.B.A., Mehdi |
Publisher | : IGI Global |
Total Pages | : 1350 |
Release | : 2006-03-31 |
Genre | : Business & Economics |
ISBN | : 1591408008 |
[Administration (référence électronique)].
Author | : Huang, Wayne |
Publisher | : IGI Global |
Total Pages | : 456 |
Release | : 2007-09-30 |
Genre | : Business & Economics |
ISBN | : 1599045605 |
Explores global m-commerce strategies and technological standards, and provides cases of the subject from a global perspective.
Author | : Pousttchi, Key |
Publisher | : IGI Global |
Total Pages | : 582 |
Release | : 2009-11-30 |
Genre | : Computers |
ISBN | : 1605660752 |
"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.
Author | : Dick De Bartolo |
Publisher | : |
Total Pages | : 191 |
Release | : 1972 |
Genre | : Advertising |
ISBN | : 9780451006141 |
Author | : Management Association, Information Resources |
Publisher | : IGI Global |
Total Pages | : 2254 |
Release | : 2014-12-31 |
Genre | : Business & Economics |
ISBN | : 1466673583 |
As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Author | : Routledge (Firm) |
Publisher | : Psychology Press |
Total Pages | : 1000 |
Release | : 1997 |
Genre | : Business & Economics |
ISBN | : 9780415093910 |
This dictionary consists of some 50,000 terms and references and 4,000 abbreviations in both German and English. Over 40 subject areas are covered, including: - Accountancy - Banking - Computing - Economics - Finance - General Commerce - Human Resource Management - Import/Export - Industry - Insurance - Law - Management - Mathematics - Media - Patents - Politics - Property - Sales & Marketing - Stock Market - Taxation - Tourism - Welfare & Safety - and many more.
Author | : Lee, In |
Publisher | : IGI Global |
Total Pages | : 449 |
Release | : 2012-07-31 |
Genre | : Technology & Engineering |
ISBN | : 1466619406 |
As business paradigm shifts from a desktop-centric environment to a data-centric mobile environment, mobile services provide numerous new business opportunities, and in some cases, challenge some of the basic premises of existing business models. Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy seeks to foster a scientific understanding of mobile services, provide a timely publication of current research efforts, and forecast future trends in the mobile services industry. This book is an ideal resource for academics, researchers, government policymakers, as well as corporate managers looking to enhance their competitive edge in or understanding of mobile services.