Madison Avenue in Asia

Madison Avenue in Asia
Author: Michael H. Anderson
Publisher: Fairleigh Dickinson Univ Press
Total Pages: 364
Release: 1984
Genre: Business & Economics
ISBN: 9780838631010

Dependency theory is used to analyze the significance of the rapidly expanding transnational advertising agencies as they operate in Singapore, China, Indonesia, and Malaysia. The American hegemony over international advertising is discussed, as is the general question of the effectiveness of foreign-influenced advertising.

Madison Avenue and the Color Line

Madison Avenue and the Color Line
Author: Jason Chambers
Publisher: University of Pennsylvania Press
Total Pages: 332
Release: 2009-05-22
Genre: Business & Economics
ISBN: 9780812220605

Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. Madison Avenue and the Color Line breaks new ground by examining the history of black advertising agency employees and agency owners.

Foreign Missions Conference of North America

Foreign Missions Conference of North America
Author: Foreign Missions Conference of North America
Publisher:
Total Pages: 508
Release: 1918
Genre: Missions
ISBN:

"Directory of boards and societies" is included in the 18th-25th reports (in the 25th, 1918, the dates of founding of the boards and societies are given). Continued in earlier title: Conference of the Foreign Missions Boards in the United States and Canada.

East Asia

East Asia
Author: United States Department of State. External Research Division
Publisher:
Total Pages: 48
Release: 1964
Genre: East Asia
ISBN:

Apr. issue lists studies in progress; Oct. issue, completed studies.

Asia

Asia
Author:
Publisher:
Total Pages: 1184
Release: 1925
Genre: Asia
ISBN: