Mad For Ads
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| Author | : Erica Fyvie |
| Publisher | : Kids Can Press Ltd |
| Total Pages | : 64 |
| Release | : 2021-05-04 |
| Genre | : Juvenile Nonfiction |
| ISBN | : 1525307789 |
A critical and entertaining exploration of advertising and its influence. For children growing up in an advertising-saturated world, here’s an eye-opening explanation of what it is, how it works and why that matters. The book covers everything from the components of an ad campaign to the ways marketers seek to influence behavior, then brings it all to life by creating two fictional advertising plans. It also describes how digital technology allows companies to track people and how that impacts privacy. It’s a savvy look at the business of advertising that empowers kids to think critically and be discerning. Kids are suckers for advertising? Not the ones who read this book!
| Author | : Erica Fyvie |
| Publisher | : Kids Can Press Ltd |
| Total Pages | : 68 |
| Release | : 2021-05-04 |
| Genre | : Juvenile Nonfiction |
| ISBN | : 1525301314 |
A critical and entertaining exploration of advertising and its influence. For children growing up in an advertising-saturated world, here’s an eye-opening explanation of what it is, how it works and why that matters. The book covers everything from the components of an ad campaign to the ways marketers seek to influence behavior, then brings it all to life by creating two fictional advertising plans. It also describes how digital technology allows companies to track people and how that impacts privacy. It’s a savvy look at the business of advertising that empowers kids to think critically and be discerning. Kids are suckers for advertising? Not the ones who read this book!
| Author | : Judy Davis |
| Publisher | : Taylor & Francis |
| Total Pages | : 255 |
| Release | : 2016-12-08 |
| Genre | : Business & Economics |
| ISBN | : 1317421671 |
Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals some trailblazing African-American women who launched their careers during the 1960s Mad Men era, and went on to achieve prominent careers. This unique book chronicles the nature and significance of these women’s accomplishments, examines the opportunities and challenges they experienced and explores how they coped with the extensive inequities common in the advertising profession. Using a biographical narrative approach, this book examines the careers of these important African-American women who not only achieved managerial positions in major mainstream advertising agencies but also established successful agencies bearing their own names. Based on their words and memories, this study reveals experiences which are intriguing, triumphant, bittersweet and sometimes tragic. These women’s stories comprise a vital part of the historical narrative on women and African-Americans in advertising and will be instructive not only to scholars of advertising and marketing history but to future generations of advertising professionals.
| Author | : Jane Maas |
| Publisher | : Random House |
| Total Pages | : 242 |
| Release | : 2013-01-17 |
| Genre | : Advertising |
| ISBN | : 0857501313 |
Maas offers a wickedly funny, inside look at what it was really like to be an ad woman on Madison Avenue in the 1960s and 1970s, from casual sex to professional serfdom, in this immensely entertaining and bittersweet memoir.
| Author | : Christina Knight |
| Publisher | : |
| Total Pages | : 183 |
| Release | : 2013 |
| Genre | : Women in advertising |
| ISBN | : 9789185845880 |
| Author | : Shari Graydon |
| Publisher | : Annick Press |
| Total Pages | : 124 |
| Release | : 2003 |
| Genre | : Art |
| ISBN | : 9781550378146 |
Grade level: 4, 5, 6, 7, 8, e, i, t.
| Author | : Dave Marinaccio |
| Publisher | : Simon and Schuster |
| Total Pages | : 232 |
| Release | : 2015-11-03 |
| Genre | : Business & Economics |
| ISBN | : 1628726210 |
A bestselling author and advertising veteran shares a life’s lessons from the ad trade. Dave Marinaccio, cofounder and the creative director of LMO Advertising, is a veteran of the industry who, as a young man starting out, studied stand-up at Second City in Chicago. He later wrote an international bestseller, All I Really Need to Know I Learned from Watching Star Trek. His equally entertaining new book takes us inside the world of advertising, offering stories and observations from his three decades at some of America's best-known agencies, working with clients from Pizza Hut to the Holocaust Museum. In short, punchy chapters, Dave pulls back the curtain and shares his insights on how marketing decisions are made and other lessons. His topics range from logos, the big idea, and selling perfume to how we undervalue our gifts, to do-overs, celebrities, and "meetingsmanship." And more than a few lessons turn out to be apt not just for business but for our stressed-out lives. Admen, Mad Men, and the Real World of Advertising is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.
| Author | : |
| Publisher | : |
| Total Pages | : 228 |
| Release | : 2005 |
| Genre | : Humor |
| ISBN | : 9780823030811 |
"MADvertising" showcases the very best of "MAD"'s fifty-plus years of takeoffs on Madison Avenue. Fans will love these hundreds of spoofs of legendary ad campaigns, plus hilarious behind-the-scenes interviews with the Usual Gang of Idiots. But wait, there's more! Get ready for two Galleries of Sin, featuring every twist on cigarette and alcohol advertising ever done by the magazine; a section highlighting "legitimate" ads by "MAD" artists; a discussion of "MAD"'s longtime no-advertising policy; plus (yes!) all-time favorite takeoffs on Madison Avenue culture, including the immortal musical "My Fair Ad Man" and "The "MAD" Madison Avenue Primer."
| Author | : The Editors Of Mad Magazine |
| Publisher | : Liberty Street |
| Total Pages | : 0 |
| Release | : 2012-10-30 |
| Genre | : Humor |
| ISBN | : 9781618930309 |
For the past six decades (that's 60 years-we did the math so you don't have to) MAD Magazine has keenly observed the American landscape and promptly made fun of everything in sight. Unwavering in their commitment to high quality stupidity, MAD's legendary artists and writers, long known as "The Usual Gang of Idiots," have brilliantly satirized politics, celebrities, sports, media, cultural trends, and more. Totally MAD (originally titled The New American Cookbook until cooler heads prevailed) is the ultimate collection of MAD's most idiotic material, including such classics as Spy vs. Spy, The MAD Fold-in, A MAD Look At..., The Lighter Side of, Horrifying Clichés and The Shadow Knows, plus modern MAD classics including The MAD Strip Club and The Fundalini Pages. Whether you grew up with MAD in the 50s, 60s, or 70s, reading it with a flashlight under the covers so your parents wouldn't catch you, or in the 80s, 90s and beyond, reading it while watching the MADtv sketch comedy show or the more recent animated series on the Cartoon Network, this book will bring back fond memories and also provide a great introduction to MAD for new readers. Then again, maybe not. SPECIAL BONUS! Includes "The Soul of MAD," 12 classic cover prints, ten featuring Alfred E. Neuman, MAD's gap-toothed grinning idiot mascot. These beautiful reproductions are suitable for framing or wrapping fish.
| Author | : |
| Publisher | : |
| Total Pages | : 211 |
| Release | : 2011-10-01 |
| Genre | : |
| ISBN | : 9780982915349 |
