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| Author | : Amin Jaffer |
| Publisher | : Victoria & Albert Museum |
| Total Pages | : 136 |
| Release | : 2002-11 |
| Genre | : Art |
| ISBN | : |
The 50 pieces in this volume, dating from the 15th to the late 19th century, demonstrate all the diversity and skill of Indian craftsmanship"--Jacket.
| Author | : Pedro de Moura Carvalho |
| Publisher | : Periscope |
| Total Pages | : 98 |
| Release | : 2008 |
| Genre | : Art |
| ISBN | : |
Soon after the Portuguese opened the first direct sea route from Europe to Asia, they established trading centers in India and Sri Lanka. By the early 1500s, the courts and the cities of Europe had become avid consumers of luxury goods imported form South Asia. This book shows how the trade in exotica spurred the development of an extraordinary hybrid art, at once Indian and Portufuese. Many of the feautred objects have never before been properly identified or presented to the public. AUTHOR: Pedro Moura Carvalho is Aga Khan Fellow at Harvard University. 57 illustrations
| Author | : Glyn Atwal |
| Publisher | : Springer |
| Total Pages | : 263 |
| Release | : 2017-06-27 |
| Genre | : Business & Economics |
| ISBN | : 1137547154 |
This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets.
| Author | : Abhaya Gupta |
| Publisher | : |
| Total Pages | : |
| Release | : 2020-02-15 |
| Genre | : |
| ISBN | : 9781950194339 |
| Author | : Radha Chadha |
| Publisher | : Nicholas Brealey International |
| Total Pages | : 320 |
| Release | : 2010-12-07 |
| Genre | : Business & Economics |
| ISBN | : 1904838294 |
The first book to explore how and why an amazing "luxeplosion" is rocking Asia.
| Author | : G. Atwal |
| Publisher | : Springer |
| Total Pages | : 197 |
| Release | : 2012-08-29 |
| Genre | : Business & Economics |
| ISBN | : 1137264160 |
A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.
| Author | : Michael Boroian |
| Publisher | : Wiley |
| Total Pages | : 300 |
| Release | : 2009-12-14 |
| Genre | : Business & Economics |
| ISBN | : 9780470823965 |
A coherent and insightful view of the growing Global Luxury & Fashion Brands market in India, India by Design - The Pursuit of Luxury and Fashion unveils this culturally complex and dynamic market via a series of interviews with global Luxury and Fashion Experts. India has more consumers for luxury goods than the adult population of several countries. For international luxury brands, India is no longer a testing ground, but a lucrative market. India By Design looks at India as more than just an emerging luxury market with high growth potential, but scrutinizes it as a country rediscovering its luxury heritage and bringing it into the present and future in a uniquely Indian way. The authors' sense of detail balanced with their ability to see the big picture bring sense to the kaleidoscope of cultures, businesses and technology which is India today.
| Author | : Jean-Noël Kapferer |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 408 |
| Release | : 2012-09-03 |
| Genre | : Business & Economics |
| ISBN | : 0749464925 |
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.
| Author | : Ashok Som |
| Publisher | : John Wiley & Sons |
| Total Pages | : 467 |
| Release | : 2015-01-28 |
| Genre | : Business & Economics |
| ISBN | : 0470830042 |
A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business As key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, the book offers valuable insight on where the industry is headed. For industry insiders and executives, it presents valuable data with which to craft successful business strategies. The definitive insider's guide to the luxury sector by leading figures in the field Includes rigorous academic data, including information on the business attractiveness and appropriateness of various country markets Examines strategies and success factors of key players, and insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as management styles For professionals in the luxury industry, as well as those studying it or investing in it, The Road to Luxury presents a complete and information-packed resource covering virtually every aspect of this growing sector.
| Author | : Mosca, Fabrizio |
| Publisher | : IGI Global |
| Total Pages | : 354 |
| Release | : 2016-03-31 |
| Genre | : Business & Economics |
| ISBN | : 1466699590 |
Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this timely reference publication is designed for use by business professionals, researchers, and graduate-level students.
