Loyal To The Core
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Loyal to the Core?
| Author | : James W. McAuley |
| Publisher | : |
| Total Pages | : 224 |
| Release | : 2013-03-21 |
| Genre | : Social Science |
| ISBN | : 9780716530886 |
*Written by a team of acknowledged experts in the field, this book provides the first systematic analysis and survey of Orange Order members to date. *Will attract public interest and debate as well as much media comment. *Locates Orangeism within broader debates about Britishness. The Orange Order remains the largest organisation in Northern Irish civil society, with a membership exceeding the combined total of all the political parties in the region. This book provides the first ever comprehensive membership survey of the Orange Order. The book draws upon a detailed study of the Orange Order and on a wealth of individual interviews with Orange leaders and its grassroots base. It begins with a historical outline of the Order's development, before turning to a detailed assessment of its contemporary struggle for relevance amid political marginalisation, secularism and diminished benefits to its membership. The book charts the views of members on how to adapt to external changes; explor
The Limits of Loyalty
| Author | : Simon Keller |
| Publisher | : Cambridge University Press |
| Total Pages | : 248 |
| Release | : 2010-08-05 |
| Genre | : Philosophy |
| ISBN | : 9780521152877 |
We prize loyalty in our friends, lovers and colleagues, but loyalty raises difficult questions. What is the point of loyalty? Should we be loyal to country, just as we are loyal to friends and family? Can the requirements of loyalty conflict with the requirements of morality? In this book, originally published in 2007, Simon Keller explores the varieties of loyalty and their psychological and ethical differences, and concludes that loyalty is an essential but fallible part of human life. He argues that grown children can be obliged to be loyal to their parents, that good friendship can sometimes conflict with moral and epistemic standards, and that patriotism is intimately linked with certain dangers and delusions. He goes on to build an approach to the ethics of loyalty that differs from standard communitarian and universalist accounts. His book will interest a wide range of readers in ethics and political philosophy.
Lancer TTRPG Core Rulebook
| Author | : Tom Bloom |
| Publisher | : Dark Horse Comics |
| Total Pages | : 436 |
| Release | : 2024-07-09 |
| Genre | : Games & Activities |
| ISBN | : 1506742912 |
A Mud-and-Lasers Tabletop Roleplaying Game of Modular Mechs and the Pilots that crew them. Created in partnership with Massif Press, Dark Horse Books presents LANCER. 15,000 years into the future, humanity has survived near collapse and since expanded ever wider into the frontiers of space, organized by UNION, the central hegemon of the populated galaxy. At Union’s heart, the dream of human utopia has been realized; but Lancer is set at the trembling edges of the expansion where resistance to the ideals of the utopia grow. As a lancer, you pilot a mech as unique as yourself. You are, by training, luck, circumstance, or work, one of the best. In this era near the golden age, you have one question to answer above all: who do you fight for? Lancer features a deep, story-rich setting for players to engage with. Every choice they make, every ordnance they mount, every weapon they wield — all of it has lore attached, just waiting for a story to develop.
The Power of Cult Branding
| Author | : Matthew W. Ragas |
| Publisher | : Crown Currency |
| Total Pages | : 226 |
| Release | : 2011-02-09 |
| Genre | : Business & Economics |
| ISBN | : 0307781526 |
Like religious cults that can attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? In a marketer's dream come true, can certain products—with the right combination of positioning and branding—take on magnetic characteristics and galvanize die-hard customers who become walking, talking viral marketers? Can your company harness the power of cult branding without blowing a fortune on advertising? According to authors Matthew W. Ragas and Bolivar J. Bueno the answer is yes. In fact, you need not look much farther than a Harley-Davidson rally, a Star Trek convention, or a Jimmy Buffett concert to see the cult branding phenomenon at work: thousands of passionate, faithful fans spreading the good word and spending lots of money. Not all brands have the dash of edginess, the devoted fan base, or the niche positioning to be cult brands. But those that do tend to share similar characteristics that make them successful, what the authors call the Seven Golden Rules of Cult Branding. Through meticulous research and scores of interviews Ragas and Bueno have uncovered the remarkable and oft-untold stories behind nine very successful cult brands: ·Star Trek ·Harley-Davidson ·Oprah Winfrey ·World Wrestling Entertainment (formerly WWF) ·Apple ·Volkswagen Beetle ·Jimmy Buffett ·Vans Shoes ·Linux These nine brands follow the Seven Golden Rules and have millions of fans and billions of dollars in revenue to show for it. Now you can learn first hand what these special brands did to set themselves apart and how to apply the Seven Golden Rules to your own marketing strategies. Written for advertisers, marketers, sales executives, and business owners who want to thrive in an increasingly competitive marketplace, The Power of Cult Branding is the ultimate guide to creating a loyal core of repeat customers and winning the positioning battle.
Rise and Progress of Religion in the Soul
| Author | : Philip Doddridge |
| Publisher | : |
| Total Pages | : 488 |
| Release | : 1861 |
| Genre | : Christian life |
| ISBN | : |
The Political Logic of Poverty Relief
| Author | : Alberto Diaz-Cayeros |
| Publisher | : Cambridge University Press |
| Total Pages | : 259 |
| Release | : 2016-02-26 |
| Genre | : Political Science |
| ISBN | : 1107140285 |
The Political Logic of Poverty Relief places electoral politics and institutional design at the core of poverty alleviation. The authors develop a theory with applications to Mexico about how elections shape social programs aimed at aiding the poor. They also assess whether voters reward politicians for targeted poverty alleviation programs.
Beyond the Core
| Author | : Chris Zook |
| Publisher | : Harvard Business Press |
| Total Pages | : 236 |
| Release | : 2004 |
| Genre | : Business & Economics |
| ISBN | : 1578519519 |
This work shows executives how to grow profitably by finding and focusing on their core business. It shows how they can increase the odds of successful expansion once their core business no longer provides sufficient new growth.
Profit from the Core
| Author | : Chris Zook |
| Publisher | : Harvard Business Press |
| Total Pages | : 194 |
| Release | : 2010-02-05 |
| Genre | : Business & Economics |
| ISBN | : 142215713X |
When Profit from the Core was published in 2001, it became an international bestseller, helping hundreds of companies find their way back to profitable growth after the bursting of the Internet bubble. The 2007 global financial meltdown reaffirmed the perils of pursuing heady growth through untested strategies, as firms in industries from finance to retailing to automobiles strayed too far from their core businesses and suffered the consequences. In this updated edition of Profit from the Core, authors Chris Zook and James Allen show that a renewed focus on the core is more critical than ever as firms seek to rebuild their competitive advantage coming out of the downturn—and that a strong core will be the foundation for successful expansion as the economy recovers. Based on more than ten years of Bain & Company research and analysis and fresh examples from firms responding to the current downturn, the book outlines what today’s executives and managers need to do now to revitalize their core, identify the next wave of profitable growth, and build on it successfully. Zook and Allen explain how companies can: • Develop a strong, well-defined core and use it to establish a leadership position • Follow the golden rule of strategy: discourage competitors from investing in your core • Assess whether your core is operating at its full potential • Uncover hidden assets in your core that provide the seeds for new growth • Find a repeatable formula to apply core business strengths in adjacent markets Building on powerful and proven ideas to meet today’s formidable business challenges, Profit from the Core is the back-to-basics strategy field guide no manager should be without.
Building Strong Brands
| Author | : David A. Aaker |
| Publisher | : Simon and Schuster |
| Total Pages | : 365 |
| Release | : 2012-10-01 |
| Genre | : Business & Economics |
| ISBN | : 1471104389 |
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organisation, and brand-as-symbol perspectives. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready.
