Low Cost Marketing Research
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Author | : Keith Gorton |
Publisher | : |
Total Pages | : 176 |
Release | : 1989-05-23 |
Genre | : Business & Economics |
ISBN | : |
Setting the scene; Information collection: research from the desk; Information collection: where to go; International marketing research; Where to go for information on overseas markets; Information collection: research from the field; Sampling methods: who to survey; Who is responsible? Research in action.
Author | : Keith Gorton |
Publisher | : |
Total Pages | : 111 |
Release | : 1983 |
Genre | : |
ISBN | : |
Author | : Alan R. Andreasen |
Publisher | : Irwin Professional Publishing |
Total Pages | : 308 |
Release | : 1988 |
Genre | : Business & Economics |
ISBN | : |
Author | : Alan R. Andreasen |
Publisher | : |
Total Pages | : 7 |
Release | : 1983 |
Genre | : Marketing research |
ISBN | : |
Author | : Scott M. Smith |
Publisher | : SAGE |
Total Pages | : 910 |
Release | : 2005 |
Genre | : Business & Economics |
ISBN | : 9780761988526 |
Fundamentals of Marketing Research covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. It explores cutting-edge technologies and new horizons while assuring students have a thorough grasp of research fundamentals. It contains a wealth of modern methods and techniques not found in competing texts; provides numerous illustrative cases at the end of each section; integrates international marketing research throughout instead of placing it in a separate chapter; has a full chapter devoted to the essential topic of online research.
Author | : Alan R. Andreasen |
Publisher | : Jossey-Bass |
Total Pages | : 0 |
Release | : 2002-10-04 |
Genre | : Business & Economics |
ISBN | : 9780787964191 |
Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesses with limited budgets consider it out of reach. In Marketing Research That Won't Break the Bank, Alan Andreasen shows readers how to get the information they need to make smart, strategic decisions without spending a lot of money. The tools and techniques presented will help managers gain an in-depth understanding of their target market, competitors, and environment without stretching the organization's budget.
Author | : |
Publisher | : |
Total Pages | : 48 |
Release | : 1978 |
Genre | : Marketing research |
ISBN | : |
Author | : United States. Department of Agriculture |
Publisher | : |
Total Pages | : 694 |
Release | : 1955 |
Genre | : Marketing research |
ISBN | : |
Author | : Joshua Grossnickle |
Publisher | : McGraw Hill Professional |
Total Pages | : 459 |
Release | : 2000-10-02 |
Genre | : Business & Economics |
ISBN | : 0071378456 |
The Handbook of Online Marketing Research examines all the latest techniques and trends used to conduct online research, including how to leverage existing sources, online chat-based sessions, email feedback, online focus groups, and much more.Now, just like larger companies, small– and medium–sized companies can learn vital information like the age, gender, and income of its users, and how they respond to different aspects of the products and those of its competitors.With the advent of the Internet, companies of all sizes and budgets can conduct online market research and access all the information they need to know to stay ahead of the competition. This book demonstrates how both large and small companies can take proven traditional market research techniques and adapt them to the Web. The result is an affordable means for businesses to understand their online customers’ needs.
Author | : Meir Liraz |
Publisher | : |
Total Pages | : 32 |
Release | : 2017-12-24 |
Genre | : |
ISBN | : 9781976727344 |
This guide will walk you step by step through all the essential phases of conducting a low cost market research in your business To be successful a business must know its market. Marketing research is simply an orderly, objective way of learning about people - the people who buy from you or might buy from you. This Guide provides an overview of what market research is and how it's done. It introduces inexpensive techniques that you can apply to gather facts about your customers and the people you'd like to have for customers. My name is Meir Liraz and I'm the author of this book. According to Dun & Bradstreet, 90% of all business failures analyzed can be traced to poor management. This is backed up by my own experience. In my 31 years as a business coach and consultant to businesses, I've seen practically dozens of business owners fail and go under -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work. And that is where this book can help, it will teach you how to avoid the common traps and mistakes and do everything right the first time.