Introduction to Mass Communication
| Author | : J. Black |
| Publisher | : WCB/McGraw-Hill |
| Total Pages | : |
| Release | : 1992-01 |
| Genre | : |
| ISBN | : 9780697133915 |
Loose Leaf Introduction To Mass Communication Media Literacy And Culture
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Loose Leaf Introduction to Mass Communication: Media Literacy and Culture
| Author | : Stanley J. Baran |
| Publisher | : McGraw-Hill Education |
| Total Pages | : 464 |
| Release | : 2020-01-02 |
| Genre | : Performing Arts |
| ISBN | : 9781260007312 |
In today’s media rich world, Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots, and keeping current with the present’s emerging technologies and trends, Introduction to Mass Communication gives students a deeper understanding of the role media plays in both shaping and reflecting culture. By understanding and evaluating the ways in which media convergence is changing the landscape of media today, students are encouraged to think critically about their own roles in society as active media consumers. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media technologies and industries. The tenth edition maintains its commitment to enhancing students’ critical thinking and media literacy skills. New and updated material, such as the 2016 Presidential election and the use of social media to link fans with artists and their music, reflects the latest developments in digital technologies, and highlights the most current research in the field.
Media & Culture
| Author | : Richard Campbell |
| Publisher | : Bedford Books |
| Total Pages | : 613 |
| Release | : 2002 |
| Genre | : Mass media and culture |
| ISBN | : 9780312390709 |
Rev. ed. of: Media and culture. 2nd ed. c2000. Includes bibliographical references (p. 575-582) and index.
Media Essentials
| Author | : Richard Campbell |
| Publisher | : Macmillan Higher Education |
| Total Pages | : 1226 |
| Release | : 2019-09-16 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 131926607X |
A concise and affordable resource for the mass communication course, Media Essentials provides a flexible, informative, and relevant breakdown of what the media is, how it works, and how it impacts today’s most talked-about subjects. From #metoo to content streaming to social media and politics, students learn how a wide variety of recent developments have impacted the mass-media landscape—and how past innovation and change have informed our current media world. Media Essentials is available with LaunchPad, a robust online platform designed to help students fully engage with course content—and with the world of mass media. From our acclaimed LearningCurve adaptive quizzing, which helps students learn and retain concepts, to compelling features like an interactive e-book and a variety of entertaining and thought-provoking video clips, LaunchPad gets students connected with—and interested in—the information they need to succeed in class.
Introduction to Media Literacy
| Author | : W. James Potter |
| Publisher | : SAGE Publications |
| Total Pages | : 421 |
| Release | : 2015-07-23 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1483379604 |
Introduction to Media Literacy builds students’ media literacy step-by-step to make them more knowledgeable about all facets of the media and more strategic users of media messages. In nine streamlined chapters, all of the essential media topics are covered – from understanding media audiences, industries, and effects to confronting controversies like media ownership, privacy, and violence – in a concise format that keeps students focused on improving their media literacy skills as effectively and efficiently as possible.
Mass Communication
| Author | : Ralph E. Hanson |
| Publisher | : SAGE Publications |
| Total Pages | : 1297 |
| Release | : 2016-10-20 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 150635856X |
Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.
Media of Mass Communication
| Author | : John Vivian |
| Publisher | : Pearson Educacion |
| Total Pages | : 504 |
| Release | : 2012-02-03 |
| Genre | : Communication |
| ISBN | : 9780205876457 |
Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.
Media Today
| Author | : Joseph Turow |
| Publisher | : Routledge |
| Total Pages | : 1308 |
| Release | : 2011-09-22 |
| Genre | : Social Science |
| ISBN | : 1136864016 |
Media Today gives your students the media literacy skills they need to think critically about the role of media in their lives. This book uses a media systems approach to look closely at the production, distribution, and exhibition of media, from Hollywood films to Facebook, to discover cultural, political, and economic forces that shape media now. Completely revised and updated, this 4th edition connects the latest trends, debates, and technologies to the history of media, highlighting the impact and meaning of today's changes to the media landscape, especially how traditional industry boundaries have blurred with digital convergence. Students and instructors will find a full range of supporting materials including interactive quizzes and online video resources at www.routledge.com/textbooks/mediatoday4e.
Real Communication
| Author | : Dan O'Hair |
| Publisher | : Macmillan |
| Total Pages | : 641 |
| Release | : 2012-01-16 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 0312644205 |
Real Communication uses stories from real people and the world around us to present the best and most lively introduction to communication concepts. Professors and students alike have fallen in love with Real Communication’s down-to-earth writing style, its coverage of research, and its wealth of learning and teaching tools. They also appreciate how Real Communication strives to weave the discipline’s different strands together with the CONNECT feature that shows students how concepts work and apply across interpersonal, small group, and public speaking contexts. The Second Edition is even better with a broader array of engaging examples, new coverage of hot topics in the field like Intercultural and mediated communication, plus a public speaking unit honed to provide the essential information students need for this fast-paced course. Whether you want a traditional paperback, an e-Book — online or downloadable to a device — a looseleaf edition, or the book within the new HumanCommClass, Real Communication has an option for you. Read the preface.
Communicating Well
| Author | : Robert MacDougall |
| Publisher | : Cognella Academic Publishing |
| Total Pages | : |
| Release | : 2018-11-29 |
| Genre | : |
| ISBN | : 9781516547784 |
Communicating Well: A Fundamental Toolkit offers a full conceptual framework to help students become skilled communicators in relationships, groups, as public speakers, and as media users. Conceived and authored by a diverse team of veteran communication professors, Communicating Well provides students a concise yet thought-provoking set of tools and tips for realizing their potential as communicators across settings. After introducing readers to the communication process, the book addresses how perceptions of self and others impact communication. Students are provided important tools for verbal and nonverbal communication, including ways to truly listen, and emerge better prepared for interviews, relationships, working in groups, public speaking, and skillfully using media. Additionally, this edition features new chapters on intercultural communication and mediated communication. The book features updated concepts of culture and social capital that are particularly relevant in today's global world. Communicating Well is written for basic communication courses at the introductory college level. It can also be used for classes in psychology, sociology, and education, or any course that emphasizes the relational, social, and professional significance of communicating well.
