Longitudinal Models in Marketing

Longitudinal Models in Marketing
Author: Vasudevan Sundararajan
Publisher: Blue Rose Publishers
Total Pages: 375
Release: 2023-07-13
Genre: Education
ISBN: 9358191147

Longitudinal models play a very important role in marketing model building, and there are some occasions when market research is conducted every day of the year. These longitudinal models can be useful to marketing managers to make many informed and important decisions for optimal allocation of resources to marketing mix variables. In particular, we cover three major applications of these principles adhering to Advertising tracking monitors, Brand Equity monitors, and sales promotion monitors. We introduce the reader to the basic principles and theory of econometrics in model building for analyzing sales and market share variables about marketing spending. Different functional forms are discussed in the book. And the readers are encouraged to use these functional forms to model the three monitors mentioned above. This book is targeted towards second-year MBA students and marketing/brand managers in companies to derive insights about the markets and competitors. This is followed up with different tools for forecasting companies' sales and market share. This book is useful for managers in durables and fast-moving consumer goods industries. This book addresses the need for when and where to make insights about marketing mix variables through econometric models. The author has 32 years of industry experience and is an expert in marketing models. The author has a Ph.D. in marketing from Purdue University. The book elucidates these theories without using complicated mathematical equations in simple-to-understand verbal models of complicated equations.

Longitudinal Analysis

Longitudinal Analysis
Author: Lesa Hoffman
Publisher: Routledge
Total Pages: 655
Release: 2015-01-30
Genre: Psychology
ISBN: 1317591097

Longitudinal Analysis provides an accessible, application-oriented treatment of introductory and advanced linear models for within-person fluctuation and change. Organized by research design and data type, the text uses in-depth examples to provide a complete description of the model-building process. The core longitudinal models and their extensions are presented within a multilevel modeling framework, paying careful attention to the modeling concerns that are unique to longitudinal data. Written in a conversational style, the text provides verbal and visual interpretation of model equations to aid in their translation to empirical research results. Overviews and summaries, boldfaced key terms, and review questions will help readers synthesize the key concepts in each chapter. Written for non-mathematically-oriented readers, this text features: A description of the data manipulation steps required prior to model estimation so readers can more easily apply the steps to their own data An emphasis on how the terminology, interpretation, and estimation of familiar general linear models relates to those of more complex models for longitudinal data Integrated model comparisons, effect sizes, and statistical inference in each example to strengthen readers’ understanding of the overall model-building process Sample results sections for each example to provide useful templates for published reports Examples using both real and simulated data in the text, along with syntax and output for SPSS, SAS, STATA, and Mplus at www.PilesOfVariance.com to help readers apply the models to their own data The book opens with the building blocks of longitudinal analysis—general ideas, the general linear model for between-person analysis, and between- and within-person models for the variance and the options within repeated measures analysis of variance. Section 2 introduces unconditional longitudinal models including alternative covariance structure models to describe within-person fluctuation over time and random effects models for within-person change. Conditional longitudinal models are presented in section 3, including both time-invariant and time-varying predictors. Section 4 reviews advanced applications, including alternative metrics of time in accelerated longitudinal designs, three-level models for multiple dimensions of within-person time, the analysis of individuals in groups over time, and repeated measures designs not involving time. The book concludes with additional considerations and future directions, including an overview of sample size planning and other model extensions for non-normal outcomes and intensive longitudinal data. Class-tested at the University of Nebraska-Lincoln and in intensive summer workshops, this is an ideal text for graduate-level courses on longitudinal analysis or general multilevel modeling taught in psychology, human development and family studies, education, business, and other behavioral, social, and health sciences. The book’s accessible approach will also help those trying to learn on their own. Only familiarity with general linear models (regression, analysis of variance) is needed for this text.

Modeling Longitudinal Data

Modeling Longitudinal Data
Author: Robert E. Weiss
Publisher: Springer Science & Business Media
Total Pages: 445
Release: 2006-12-06
Genre: Medical
ISBN: 0387283145

The book features many figures and tables illustrating longitudinal data and numerous homework problems. The associated web site contains many longitudinal data sets, examples of computer code, and labs to re-enforce the material. Weiss emphasizes continuous data rather than discrete data, graphical and covariance methods, and generalizations of regression rather than generalizations of analysis of variance.

Longitudinal Data Analysis

Longitudinal Data Analysis
Author: Toon Taris
Publisher: SAGE
Total Pages: 182
Release: 2000-11-13
Genre: Social Science
ISBN: 9780761960270

This accessible introduction to the theory and practice of longitudinal research takes the reader through the strengths and weaknesses of this kind of research, making clear: how to design a longitudinal study; how to collect data most effectively; how to make the best use of statistical techniques; and how to interpret results. Although the book provides a broad overview of the field, the focus is always on the practical issues arising out of longitudinal research. This book supplies the student with all that they need to get started and acts as a manual for dealing with opportunities and pitfalls. It is the ideal primer for this growing area of social research.

Longitudinal Analysis of Labor Market Data

Longitudinal Analysis of Labor Market Data
Author: James J. Heckman
Publisher: Cambridge University Press
Total Pages: 0
Release: 2008-10-30
Genre: Business & Economics
ISBN: 9780521088183

Longitudinal Analysis of Labor Market Data presents a set of papers by leading scholars on methods for analysing the longitudinal data that is available on numerous topics of interest to social scientists. Because many sources of longitudinal data record labour market phenomena such as unemployment, labour supply, earnings mobility, job turnover and participation in training programmes, all of the papers collected in this volume focus on models of the labour market. The main methodological points, however, are more general and apply to such diverse areas as demography, life science analysis and training evaluation, to name only a few, potential avenues of application. The book contains important methodological contributions to the emerging field of longitudinal analysis and is of interest to a wide range of social scientists.

Longitudinal and Panel Data

Longitudinal and Panel Data
Author: Edward W. Frees
Publisher: Cambridge University Press
Total Pages: 492
Release: 2004-08-16
Genre: Business & Economics
ISBN: 9780521535380

An introduction to foundations and applications for quantitatively oriented graduate social-science students and individual researchers.

Linear Mixed Models for Longitudinal Data

Linear Mixed Models for Longitudinal Data
Author: Geert Verbeke
Publisher: Springer Science & Business Media
Total Pages: 579
Release: 2009-05-12
Genre: Mathematics
ISBN: 1441903003

This book provides a comprehensive treatment of linear mixed models for continuous longitudinal data. Next to model formulation, this edition puts major emphasis on exploratory data analysis for all aspects of the model, such as the marginal model, subject-specific profiles, and residual covariance structure. Further, model diagnostics and missing data receive extensive treatment. Sensitivity analysis for incomplete data is given a prominent place. Most analyses were done with the MIXED procedure of the SAS software package, but the data analyses are presented in a software-independent fashion.

Analysis of Longitudinal Data

Analysis of Longitudinal Data
Author: Peter Diggle
Publisher: Oxford University Press, USA
Total Pages: 397
Release: 2013-03-14
Genre: Language Arts & Disciplines
ISBN: 0199676755

This second edition has been completely revised and expanded to become the most up-to-date and thorough professional reference text in this fast-moving area of biostatistics. It contains an additional two chapters on fully parametric models for discrete repeated measures data and statistical models for time-dependent predictors.

Models for Discrete Longitudinal Data

Models for Discrete Longitudinal Data
Author: Geert Molenberghs
Publisher: Springer Science & Business Media
Total Pages: 720
Release: 2006-08-30
Genre: Mathematics
ISBN: 9780387251448

The linear mixed model has become the main parametric tool for the analysis of continuous longitudinal data, as the authors discussed in their 2000 book. Without putting too much emphasis on software, the book shows how the different approaches can be implemented within the SAS software package. The authors received the American Statistical Association's Excellence in Continuing Education Award based on short courses on longitudinal and incomplete data at the Joint Statistical Meetings of 2002 and 2004.

Growth Modeling

Growth Modeling
Author: Kevin J. Grimm
Publisher: Guilford Publications
Total Pages: 558
Release: 2016-10-17
Genre: Social Science
ISBN: 1462526063

Growth models are among the core methods for analyzing how and when people change. Discussing both structural equation and multilevel modeling approaches, this book leads readers step by step through applying each model to longitudinal data to answer particular research questions. It demonstrates cutting-edge ways to describe linear and nonlinear change patterns, examine within-person and between-person differences in change, study change in latent variables, identify leading and lagging indicators of change, evaluate co-occurring patterns of change across multiple variables, and more. User-friendly features include real data examples, code (for Mplus or NLMIXED in SAS, and OpenMx or nlme in R), discussion of the output, and interpretation of each model's results. User-Friendly Features *Real, worked-through longitudinal data examples serving as illustrations in each chapter. *Script boxes that provide code for fitting the models to example data and facilitate application to the reader's own data. *"Important Considerations" sections offering caveats, warnings, and recommendations for the use of specific models. *Companion website supplying datasets and syntax for the book's examples, along with additional code in SAS/R for linear mixed-effects modeling.