Entrepreneurship in the Hospitality, Tourism and Leisure Industries

Entrepreneurship in the Hospitality, Tourism and Leisure Industries
Author: Alison J. Morrison
Publisher: Routledge
Total Pages: 270
Release: 1999
Genre: Business & Economics
ISBN: 0750640979

This text is designed to develop a greater understanding of the process and context for entrepreneurship within the leisure and tourist industries as well as to provide key concepts. Up-to-date case studies are used throughout the text.

Adding Value (RLE Marketing)

Adding Value (RLE Marketing)
Author: Geoffrey Jones
Publisher: Routledge
Total Pages: 208
Release: 2014-09-19
Genre: Business & Economics
ISBN: 131764381X

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

European Business and Marketing

European Business and Marketing
Author: Phil Harris
Publisher: SAGE
Total Pages: 340
Release: 2004-05-25
Genre: Business & Economics
ISBN: 9780761966050

The second edition has been fully revised and includes new chapters on marketing strategy in Europe and business culture. 1. The importance of small to medium sized businesses, regionalism and networks within Europe. 2. The history and origins of the development of the EU, how it operates and is likely to develop. 3. The EU and its business and political relationship with the rest of the world - the EU is the major negotiator with the US in the World Trade Organisation talks and brokers trade across the world. 4. Marketing and how it is being developed across Europe. 5. The continued growth of joint ventures, strategic alliances and acquisitions in European business. 6. The distinct features of European business culture, both locally and across borders. 7. How business is internally evolving within the European Union.

Rethinking Strategy

Rethinking Strategy
Author: Henk W Volberda
Publisher: SAGE
Total Pages: 337
Release: 2001-01-09
Genre: Business & Economics
ISBN: 1412933757

`Readers interest in an overview of important aspects of the strategy field will find this book a helpful volume to add to their shelves′ - Administrative Sciences Quarterly This is a new overview of the strategy field, with internationally renowned contributors summarizing the latest directions and developments in strategic management theory in the context of their theoretical roots in economics, organization theory, and systems theory. The contributors outline the most promising new directions on the basis of a systemic treatment of paradigms or schools of thought in strategy: redrawing firm boundaries, developing dynamic capabilities and discovering viable strategy configurations. The volume will be an invaluable companion to advanced courses in strategy and management, used as a reader alongside case material and field studies. As well as providing a summary and evaluation of the different schools of thought in strategy, the volume offers a synthesis of the American and European approaches.