The Business School Buzz Book

The Business School Buzz Book
Author: Vault Editors
Publisher: Vault Inc.
Total Pages: 512
Release: 2006-02-07
Genre: Business schools
ISBN: 1581314000

In this new edition, Vault publishes the entire surveys of current students and alumni at more than 100 top business schools. Each 4-to 5-page entry is composed of insider comments from students and alumni, as well as the school's responses to the comments.

The Business School Buzz Book

The Business School Buzz Book
Author: Carolyn C. Wise
Publisher: Vault Inc.
Total Pages: 697
Release: 2007
Genre: Business schools
ISBN: 1581314361

In this updated guide, Vault publishes the entire surveys of current students and alumni at more than 100 top business schools. Each 4- to 5-page entry is composed almost entirely of insider comments from students and alumni. Each school profile features surveys of about 10 students or alumni. These narratives provide applicants with detailed and balanced perspectives and insider information on admissions and employment prospects, which is lacking in other business school guides.

Connected Marketing

Connected Marketing
Author: Justin Kirby
Publisher: Elsevier
Total Pages: 320
Release: 2006
Genre: Business & Economics
ISBN: 075066634X

"Through a wide range of solutions and case studies from the coalface, Connected Marketing demystifies viral, buzz and word of mouth marketing and demonstrates that managing successful connected marketing activity is possible through an organized series of decisions and approaches - it's not a hit-or-miss quest for that one groundbreaking idea."--BOOK JACKET.

Managerialism

Managerialism
Author: T. Klikauer
Publisher: Springer
Total Pages: 200
Release: 2013-09-05
Genre: Business & Economics
ISBN: 1137334274

Most people know what management is but often people have vague ideas about Manageralism. This book introduces Manageralism and its ideology as a colonising project that has infiltrated nearly every eventuality of human society.

Management Education

Management Education
Author: Thomas Klikauer
Publisher: Springer
Total Pages: 314
Release: 2016-10-25
Genre: Business & Economics
ISBN: 3319407783

Written in the tradition of the Frankfurt School of critical theory, this book develops a practical theory designed to humanise management education. Inevitably encountering deeply authoritarian business schools, the author sets the rigidity of curriculum against a student-centred approach found in Honneth’s concept of recognition and the Habermasian concept of communicative action. Management Education outlines measures for preventing Managerialism from colonising learning spaces that would prevent the practice of emancipatory learning from flourishing. The aim of the book is to allow students and teachers of business schools to create learning inside an education system based on humanity.

The College Buzz Book

The College Buzz Book
Author: Carolyn C. Wise
Publisher: Vault Inc.
Total Pages: 990
Release: 2007-03-26
Genre: College students
ISBN: 158131437X

Many guides claim to offer an insider view of top undergraduate programs, but no publisher understands insider information like Vault, and none of these guides provides the rich detail that Vault's new guide does. Vault publishes the entire surveys of current students and alumni at more than 300 top undergraduate institutions. Each 2- to 3-page entry is composed almost entirely of insider comments from students and alumni. Through these narratives Vault provides applicants with detailed, balanced perspectives.

The College Buzz Book

The College Buzz Book
Author:
Publisher: Vault Inc.
Total Pages: 963
Release: 2006-03-23
Genre: College students
ISBN: 1581313993

In this new edition, Vault publishes the entire surveys of current students and alumnni at more than 300 top undergraduate institutions, as well as the schools' responses to the comments. Each 4-to 5-page entry is composed of insider comments from students and alumni, as well as the schools' responses to the comments.

Live happily, work happily

Live happily, work happily
Author: Dr. Siddhartha Ganguli
Publisher: Allied Publishers
Total Pages: 314
Release: 2009-07-15
Genre: Happiness
ISBN: 818424469X

Happiness has suddenly emerged as a pop subject with the keen interest shown by luminaries like The Dalai Lama, former Indian President APJ Abdul Kalam, economist Amrita Sen, top psychologist including Darrin McMahon. Nevertheless, the measures of individuals happiness has still remained a chimera. This book is a rare endeavour to look at happinress from the biological angle. The author, Siddhartha Ganguli has regarded happiness, very simply and scientifically, as opposite of stress. The lifetime work of Dr Ganguli, documented in this book, provides ample tips for being happy in all aspects of living and working

The Law School Buzz Book

The Law School Buzz Book
Author: Carolyn C. Wise
Publisher: Vault Inc.
Total Pages: 684
Release: 2006
Genre: Law schools
ISBN: 1581314248

Most law school guides offer school-reported stats to admission rates, average test scores, etc. No publisher understands insider information like Vault--now Vault brings this expertise to law schools. Unlike other law school resources, Vault's guide includes insider information about employment and admissions.

The Anatomy of Buzz Revisited

The Anatomy of Buzz Revisited
Author: Emanuel Rosen
Publisher: Currency
Total Pages: 386
Release: 2009-02-24
Genre: Business & Economics
ISBN: 0385526326

A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world With two-thirds new material and scores of current examples from today’s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works. Based on over one hundred new interviews with thought leaders, marketing executives, researchers, and consumers, The Anatomy of Buzz Revisited shows how to: * Generate genuine buzz both online and off. * Encourage people to talk about your products and services—and help spread the word among their friends, colleagues, and communities. * Adapt traditional word-of-mouth strategies in today’s era of Facebook, YouTube, and consumer-generated media. Smart, surprising, and filled with cutting-edge strategies and insights, The Anatomy of Buzz Revisited is essential for anyone who wants to get attention for a product, message, or idea in today’s message-cluttered world.