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The Design Manual
| Author | : David Whitbread |
| Publisher | : UNSW Press |
| Total Pages | : 386 |
| Release | : 2009 |
| Genre | : Design |
| ISBN | : 1742230008 |
The Design Manual by David Whitbread is an indispensable and comprehensive reference for traditional and digital publishing. From beginners to professional graphic designers, desktop publishers and graphic design students, The Design Manual provides essential information on conceptual approaches, planning and project development techniques for print, web and multimedia production. Design tasks are divided into sections on publication, corporate identity, on-screen and advertising design. There is discussion of specific skills such as branding and logo design; stationery, catalogue, annual report and newsletter production; websites; storyboarding and animation techniques; and more. The production section discusses layout and typography for print and screen, colour and colour systems, printing and finishing processes. With numerous checklists and practical tips throughout the text, The Design Manual has become a standard reference for anyone involved in or interested in design.
Logotype
| Author | : Michael Evamy |
| Publisher | : Laurence King Publishing |
| Total Pages | : 830 |
| Release | : 2012-09-24 |
| Genre | : Design |
| ISBN | : 1780673949 |
Logotype is the definitive modern collection of logotypes, monograms and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects. Logotype is truly international, and features the world’s outstanding identity designers. Examples are drawn not just from Western Europe and North America but also Australia, South Africa, the Far East, Israel, Iran, South America and Eastern Europe. Contributing design firms include giants such as Pentagram, Vignelli Associates, Chermayeff & Geismar, Wolff Olins, Landor, Total Identity and Ken Miki & Associates as well as dozens of highly creative, emerging studios. Retaining the striking black-and-white aesthetic and structure of Logo (also by Michael Evamy) and Symbol, Logotype is an important and essential companion volume.
Designing Brand Identity
| Author | : Alina Wheeler |
| Publisher | : John Wiley & Sons |
| Total Pages | : 338 |
| Release | : 2012-10-11 |
| Genre | : Design |
| ISBN | : 1118418743 |
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
The Fundamentals of Typography
| Author | : Gavin Ambrose |
| Publisher | : A&C Black |
| Total Pages | : 202 |
| Release | : 2011-08-31 |
| Genre | : Design |
| ISBN | : 294041176X |
Introduces the fundamental principles of typographic theory and practice. This title offers an essential guide to the subject of typography and its role within graphic design.
Basics Design 03: Typography
| Author | : Gavin Ambrose |
| Publisher | : AVA Publishing |
| Total Pages | : 187 |
| Release | : 2005-06 |
| Genre | : Art |
| ISBN | : 2940373353 |
Basics Design: Typography, follows on from Format and Layout to examine a third, fundamental area of graphic design. Typography is the means by which a written idea is given a visual form. The selection of this visual form from hundreds, if not thousands, of typefaces can dramatically affect the legibility of the written idea and a reader’s feelings towards it. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or even express the personality of a person or organisation. Typefaces vary from clear and distinguishable letterforms that flow easily before the eye and are suitable for extended blocks of text, to more dramatic and eye-catching typefaces that grab attention and are used in newspaper headlines and advertisements. This book’s aim is to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design.
Design Elements, Typography Fundamentals
| Author | : Kristin Cullen |
| Publisher | : Rockport Publishers |
| Total Pages | : 160 |
| Release | : 2012-06-01 |
| Genre | : Design |
| ISBN | : 1610584007 |
Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists—this is the field guide for the journey!
The Elements of Logo Design
| Author | : Alex W. White |
| Publisher | : Simon and Schuster |
| Total Pages | : 227 |
| Release | : 2017-09-05 |
| Genre | : Design |
| ISBN | : 1621536033 |
A Visually Stunning Guide to Learning the Art of Logo Design Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo. With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as: Logic in design Relationships, hierarchy, and structure Differences and similarities in design Research and planning an identity How to build a logo using type, image, and space Letterforms, type, and fonts Type alteration Semiotics: icons and symbols Image-to-image relationships With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, The Elements of Logo Design is a formidable resource for learning the art of branding and making marks.
Type Matters
| Author | : Christopher Scott Wyatt |
| Publisher | : Parlor Press LLC |
| Total Pages | : 413 |
| Release | : 2017-09-01 |
| Genre | : Design |
| ISBN | : 1602359784 |
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