Logomania
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Author | : Bob Gill |
Publisher | : Rockport Publishers |
Total Pages | : 128 |
Release | : 2006-09-01 |
Genre | : Design |
ISBN | : 1616735953 |
The quick-hit format gives designers easy access to creative ideas. Coming up with fresh ideas for logo jobs can be a very difficult process. This book offers designers many new ways to approach, or think about, each job. Gill's message is that for every logo job, there are many solutions, not just one perfect mark. In the back of the book he proves this by designing 31 different logos for the same company. A quick-hit "idea book on how to conceptualize a logo idea", these pages illustrate very simple ways to think about a logo, providing designers with the inspiration and understanding that a business or person can be successfully represented in a variety of ways. A unique approach in its succinctness, Gill has boiled down the most essential creative tactics to single sentences so designers can flip through this book and walk away with many new ideas for design solutions in just minutes.
Author | : |
Publisher | : |
Total Pages | : 492 |
Release | : 1997-03-25 |
Genre | : |
ISBN | : |
PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.
Author | : Silva, Carlos Francisco e |
Publisher | : IGI Global |
Total Pages | : 313 |
Release | : 2023-09-07 |
Genre | : Business & Economics |
ISBN | : 1668466155 |
In today's globalized economy, selecting the right entry strategy is critical for companies looking to expand into foreign markets. This decision has a significant impact on a company's performance and its ability to collaborate with global supply chains. Moreover, with consumers becoming increasingly aware of the origins of products and brands, it is essential for companies to use the origin as a means to add value to their offerings. Edited by Dr. Carlos Silva, this book brings together global professionals and researchers who provide the latest empirical research findings and relevant theoretical frameworks on the subject, spanning multiple industries. Origin and Branding in International Market Entry Processes is targeted towards professionals and researchers working in the field of international management and business, providing insights and support for executives concerned with market entry, internationalization strategies, destination and origin branding, and brand expansion. The book covers a range of topics, including brand origin, country of brand origin, branding, market entry process, internationalization strategies, place branding, and digital places, among others. This book is an excellent resource for academics and professionals looking to understand the strategic role of brands and their origin in international market entry, helping readers make informed decisions on market entry strategies and branding that will ultimately improve their performance and success in global markets.
Author | : |
Publisher | : |
Total Pages | : 438 |
Release | : 2000 |
Genre | : IBM microcomputers |
ISBN | : |
Author | : Michel Chevalier |
Publisher | : John Wiley & Sons |
Total Pages | : 437 |
Release | : 2008-03-31 |
Genre | : Business & Economics |
ISBN | : 0470823267 |
A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand management.
Author | : James MacKaye |
Publisher | : |
Total Pages | : 580 |
Release | : 1906 |
Genre | : Happiness |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : 492 |
Release | : 1997-03-25 |
Genre | : |
ISBN | : |
PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.
Author | : |
Publisher | : |
Total Pages | : 492 |
Release | : 1997-03-25 |
Genre | : |
ISBN | : |
PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.
Author | : Robert Goldman |
Publisher | : SAGE |
Total Pages | : 214 |
Release | : 1998-12-28 |
Genre | : Social Science |
ISBN | : 9780761961499 |
This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics. Nike Culture describes and deconstructs the themes and structures of Nike's advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture.
Author | : James Maclaurin |
Publisher | : Springer Science & Business Media |
Total Pages | : 305 |
Release | : 2012-04-23 |
Genre | : Science |
ISBN | : 9400739834 |
Rationis Defensor is to be a volume of previously unpublished essays celebrating the life and work of Colin Cheyne. Colin was until recently Head of the Department of Philosophy at the University of Otago, a department that can boast of many famous philosophers among its past and present faculty and which has twice been judged as the strongest research department across all disciplines in governmental research assessments. Colin is the immediate past President of the Australasian Association for Philosophy (New Zealand Division). He is the author of Knowledge, Cause, and Abstract Objects: Causal Objections to Platonism (Springer, 2001) and the editor, with Vladimir Svoboda and Bjorn Jespersen, of Pavel Tichy’s Collected Papers in Logic and Philosophy (University of Otago Press, 2005) and, with John Worrall, of Rationality and Reality: Conversations with Alan Musgrave (Springer, 2006). This volume celebrates the dedication to rational enquiry and the philosophical style of Colin Cheyne. It also celebrates the distinctive brand of naturalistic philosophy for which Otago has become known. Contributors to the volume include a wide variety of philosophers, all with a personal connection to Colin, and all of whom are, in their own way, defenders of rationality.