Logo Style
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| Author | : Shijian Lin |
| Publisher | : Gingko Press Editions |
| Total Pages | : 221 |
| Release | : 2016 |
| Genre | : Commercial art |
| ISBN | : 9789887757245 |
A historical as well as design-oriented perusal of brand logos, Logo Style gives context to the rapidly growing field of logotype design. Chapters within are organized by style as well as the eras that influence them; decorative, which takes inspiration from vintage styles and trends, modern, drawing from the minimalism of the modernist movement, postmodern, with its namesake's irreverent slant, and digital, featuring designs heavily influenced by the pixelated, slick, and colorful trends that sprang out of the Information Age. All include a broad survey of individual logos, as well as case studies of designers and projects rendered in each of the distinctive styles. Logo Style demonstrates how timeless logos influenced by centuries of design history are applied over entire identities to create a unified brand image, while still standing uniquely on their own.
| Author | : Brian Harvey |
| Publisher | : MIT Press |
| Total Pages | : 348 |
| Release | : 1997 |
| Genre | : Biography & Autobiography |
| ISBN | : 9780262581486 |
This series is for people--adults and teenagers--who are interested in computer programming because it's fun. The three volumes use the Logo programming language as the vehicle for an exploration of computer science from the perspective of symbolic computation and artificial intelligence. Logo is a dialect of Lisp, a language used in the most advanced research projects in computer science, especially in artificial intelligence. Throughout the series, functional programming techniques (including higher order functions and recursion) are emphasized, but traditional sequential programming is also used when appropriate.In the second edition, the first two volumes have been rearranged so that illustrative case studies appear with the techniques they demonstrate. Volume 1 includes a new chapter about higher order functions, and the recursion chapters have been reorganized for greater clarity. Volume 2 includes a new tutorial chapter about macros, an exclusive capability of Berkeley Logo, and two new projects. Throughout the series, the larger program examples have been rewritten for greater readability by more extensive use of data abstraction.Volume 1 Symbolic Computing, is addressed to a reader who has used computers and wants to learn the ideas behind them. Symbolic computing is the manipulation of words and sentences, in contrast both to the graphics most people associate with Logo and to the numerical computation with which more traditional languages such as Pascal and C++ are most comfortable. This volume is well known for its clear and thorough presentation of recursion, a key idea in computer science that other texts treat as arcane and difficult.The Logo programs in these books and the author's free Berkeley Logo interpreter are available via the Internet or on diskette.
| Author | : Brian Harvey |
| Publisher | : |
| Total Pages | : 388 |
| Release | : 1997 |
| Genre | : Computer programming |
| ISBN | : |
| Author | : Lisa Silver |
| Publisher | : |
| Total Pages | : 148 |
| Release | : 2001 |
| Genre | : Advertising |
| ISBN | : 156496759X |
Logo design titles continue to sell the most copies of all graphic design subjects. This hard-working title examines 100 logo designs by illustrating how and why the design works. Sidebars compare and contrast rough drafts of popular logos with their final versions, and short tips address issues such as testing designs, sourcing inspiration, and typography. As well, the evolution of well-known logos are traced by examining why design changes were made and how those changes benefited the client and were successful on the market.
| Author | : David Airey |
| Publisher | : New Riders |
| Total Pages | : 218 |
| Release | : 2009-12-20 |
| Genre | : Computers |
| ISBN | : 0321702727 |
There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last
| Author | : Capsule |
| Publisher | : Rockport Publishers |
| Total Pages | : 193 |
| Release | : 2007-06-01 |
| Genre | : Design |
| ISBN | : 1616736410 |
The nuts and bolts of effective logo design. The design bar is at an all time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but that is also strategy-driven and smart. This book focuses on creating logos, while others in the series dissect brochures, packaging, publications, and letterhead systems. Each book offers all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so readers can successfully hit the mark every time.
| Author | : Ava Brown |
| Publisher | : Daniel O Brien |
| Total Pages | : 103 |
| Release | : |
| Genre | : Art |
| ISBN | : |
Unlock the secrets of successful branding with "Visual Identity Mastery: Logo Design Essentials for Branding Success." This comprehensive guide delves into the art and science of logo design and provides a holistic approach to creating powerful and memorable visual identities. Explore the fundamental principles of design, including color theory, typography trends, and digital design best practices. Learn the psychology behind color and typography and how to harness their power to convey your brand's message effectively. Master the art of logo design with step-by-step instructions, case studies, and inspiration from industry leaders. Discover the latest graphic design trends and technologies, and stay ahead of the curve with emerging practices. "Visual Identity Mastery" empowers designers, marketers, and business owners to develop visually stunning and strategically sound brand identities that captivate audiences and drive success. With practical advice, insightful case studies, and a comprehensive look at the industry, this book is an indispensable resource for anyone looking to master visual identity design.
| Author | : John Murphy |
| Publisher | : North Light Books |
| Total Pages | : 148 |
| Release | : 1991-01-03 |
| Genre | : Design |
| ISBN | : 9780891344001 |
The only truly comprehensive guide to designing trademarks and logos -- from the initial idea to the final design.
| Author | : David Airey |
| Publisher | : Pearson Education |
| Total Pages | : 241 |
| Release | : 2015 |
| Genre | : Art |
| ISBN | : 0321985206 |
In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.
| Author | : David Sawyer McFarland |
| Publisher | : "O'Reilly Media, Inc." |
| Total Pages | : 494 |
| Release | : 2006 |
| Genre | : Computers |
| ISBN | : 0596526873 |
Now that Cascading Style Sheets (CSS) have finally come of age, web designers can take complete control of the appearance of their web pages. This text clearly explains this powerful design tool and how to use it.
