Marketing

Marketing
Author: Gary Armstrong
Publisher: Pearson Educación
Total Pages: 686
Release: 2003
Genre: Business & Economics
ISBN: 9789702604006

Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

Author:
Publisher: Religacion Press
Total Pages: 106
Release:
Genre:
ISBN:

Lean Logistics

Lean Logistics
Author: Michel Baudin
Publisher: CRC Press
Total Pages: 404
Release: 2005-02-11
Genre: Business & Economics
ISBN: 9781563272967

Are your warehouses full while production is stopped by shortages? Do your customers complain that your lead times are too long and deliveries too late? Lean Logistics: The Nuts and Bolts of Delivering Materials and Goods by Michel Baudin helps you determine whether you have the right supply to meet your customers’ demands, as well as the ability to organize and deliver that supply. In this cutting edge work, Baudin addresses the physical infrastructure of lean logistics and the flow of information that composes its nervous system. He demonstrates the methods that will allow you to avoid shortages while maintaining low inventories, while showing you how to take advantage of the increased capacity and flexibility generated through lean manufacturing. This book picks up where the Baudin’s previous book, Lean Assembly, left off.

International Operations Management

International Operations Management
Author: Alberto F. De Toni
Publisher: CRC Press
Total Pages: 289
Release: 2016-04-22
Genre: Business & Economics
ISBN: 1317113861

International Operations Management: Lessons in Global Business uses a fascinating selection of case studies researched during the 'International Operations Management Project', sponsored by the European Commission, to produce a valuable view of businesses in Western and Eastern traditions. Ranging from China Post and Flextronics International (Singapore) to Electrolux, Ford, and GlaxoSmithKline, the studies link conceptual and practical approaches in five areas: international operations management strategy, sourcing and manufacturing, new product development, logistics, and networked organisations. Throughout, the authors compare the Western and Eastern approaches to business, and introduce theory to clarify the comparison and the real consequences of internationalisation. With its balance of theoretical and applied content, this volume, created from an exciting collaboration between universities and schools of management in Europe and China, serves as both a primary and supplementary source for higher level students and educators, and as a worthwhile read for interested practitioners.

Computer Science and Health Engineering in Health Services

Computer Science and Health Engineering in Health Services
Author: José Antonio Marmolejo-Saucedo
Publisher: Springer Nature
Total Pages: 249
Release: 2021-02-24
Genre: Medical
ISBN: 3030698394

This book constitutes the refereed post-conference proceedings of the 4th International Conference on Computer Science and Health Engineering in Health Services. Due to COVID-19 pandemic the conference was held virtually. The 16 full papers presented were carefully reviewed and selected from 39 submissions. The papers highlight the latest research innovations and applications of algorithms designed for optimization applications within the fields of science, computer science, engineering, information technology, economics, and health systems.

Computer Science and Engineering in Health Services

Computer Science and Engineering in Health Services
Author: José Antonio Marmolejo-Saucedo
Publisher: Springer Nature
Total Pages: 263
Release: 2021-09-28
Genre: Medical
ISBN: 3030874958

This book constitutes the refereed post-conference proceedings of the 5th International Conference on Computer Science and Engineering in Health Services, COMPSE 2021, held in July 2021. Due to COVID-19 pandemic the conference was held virtually. The 17 full papers presented were carefully reviewed and selected from 46 submissions. The papers are grouped on thematic topics: application of tools delivered by the COVID-19 pandemic; health services; computer and data science; and industry 4.0 in logistics and supply chain.

Warehouse Logistic Management

Warehouse Logistic Management
Author: Anamelissa Montenegro Cordero
Publisher: Universidad del Norte
Total Pages: 150
Release: 2022-10-18
Genre: Business & Economics
ISBN: 9587894766

Logistic is a fundamental part of bussiness, and beside de continuous improvements in technology to reduce the use of spaces, the companies still areas to recive, organize and dispatch their products; so the challenge is how these spaces called warehouse are going to be aligned with the constant changes that are required for them. This book presents the principal concepts that explain the functioning of wearehouse, giving the reader differents tool to manage them correctly and to look for the improvement that nowadays business is requiring.

Humanitarian Supply Management and Logistics in the Health Sector

Humanitarian Supply Management and Logistics in the Health Sector
Author:
Publisher: Pan American Health Org
Total Pages: 189
Release: 2001
Genre: Medical
ISBN: 9275123756

The management of supplies, whether from an external source, in most cases is a complex logistical problem that should not be left to improvised decision making. The acquisition, storage, mobilization and distribution of supplies to the victims of a disaster require a minimum framework of organization that permits efficient handling and better use of resources. This new book provides guidelines to manage this process. It points out that countries and organizations should incorporate the topic of logistics into their planning and preparedness for disasters. It also underlines the fact that each step in the supply chain should be seen as a critical and interrelated link.