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| Author | : Christian S. Ritter |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 162 |
| Release | : 2024-11-15 |
| Genre | : Social Science |
| ISBN | : 1802625992 |
Amid climate disasters inducing lasting debates about both the future of tourism and sustainable tourism, Locating the Influencer comprehensively investigates the digital phenomenon of the travel influencer and offers a way to trace the polyvocal voices of platform-nested storytelling in global tourism.
| Author | : Rich Collier |
| Publisher | : Packt Publishing Ltd |
| Total Pages | : 299 |
| Release | : 2019-01-31 |
| Genre | : Computers |
| ISBN | : 1788471776 |
Leverage Elastic Stack’s machine learning features to gain valuable insight from your data Key FeaturesCombine machine learning with the analytic capabilities of Elastic StackAnalyze large volumes of search data and gain actionable insight from themUse external analytical tools with your Elastic Stack to improve its performanceBook Description Machine Learning with the Elastic Stack is a comprehensive overview of the embedded commercial features of anomaly detection and forecasting. The book starts with installing and setting up Elastic Stack. You will perform time series analysis on varied kinds of data, such as log files, network flows, application metrics, and financial data. As you progress through the chapters, you will deploy machine learning within the Elastic Stack for logging, security, and metrics. In the concluding chapters, you will see how machine learning jobs can be automatically distributed and managed across the Elasticsearch cluster and made resilient to failure. By the end of this book, you will understand the performance aspects of incorporating machine learning within the Elastic ecosystem and create anomaly detection jobs and view results from Kibana directly. What you will learnInstall the Elastic Stack to use machine learning featuresUnderstand how Elastic machine learning is used to detect a variety of anomaly typesApply effective anomaly detection to IT operations and security analyticsLeverage the output of Elastic machine learning in custom views, dashboards, and proactive alertingCombine your created jobs to correlate anomalies of different layers of infrastructureLearn various tips and tricks to get the most out of Elastic machine learningWho this book is for If you are a data professional eager to gain insight on Elasticsearch data without having to rely on a machine learning specialist or custom development, Machine Learning with the Elastic Stack is for you. Those looking to integrate machine learning within their search and analytics applications will also find this book very useful. Prior experience with the Elastic Stack is needed to get the most out of this book.
| Author | : Gordon Glenister |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 305 |
| Release | : 2021-03-03 |
| Genre | : Business & Economics |
| ISBN | : 1789667267 |
SHORTLISTED: Business Book Awards 2022 - Sales & Marketing category Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist. Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style. This can be unnerving, and it's therefore imperative to have a clearly defined campaign that mutually benefits and protects both the brand and the influencer. Influencer Marketing Strategy gives readers everything they need to create influencer marketing strategy. It will walk readers through the key considerations, and offer insight into decisions such as choosing the right influencer, planning content, and how to incorporate influencer marketing into your wider marketing strategy. This book presents fascinating, in-depth case studies from the beauty, fashion, gaming, travel, health and tech industries, demonstrating the variety of ways that influencer marketing can be utilized, and the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide to developing a successful influencer marketing strategy - and building campaigns that create real value.
| Author | : Yushi Jiang |
| Publisher | : Springer Nature |
| Total Pages | : 1906 |
| Release | : 2023-05-11 |
| Genre | : Business & Economics |
| ISBN | : 9464630361 |
This is an open access book. With the support of universities and the research of AEIC Academic Exchange Center, The 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022) will be held in Dali from June 24th to 26th. Compared with previous conferences, it will discuss more in-depth economic independent innovation, open cooperation and innovative business culture under the background of the new development stage, new situation and new journey era. There will be a broad exchange environment. Well-known experts, scholars or entrepreneurs in the field will be invited to make keynote reports. Contributing authors are also very welcome to actively participate in the conference and build an academic exchange ceremony.
| Author | : Travis Wright |
| Publisher | : John Wiley & Sons |
| Total Pages | : 308 |
| Release | : 2017-01-06 |
| Genre | : Business & Economics |
| ISBN | : 1119291747 |
Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. The Experience Marketing Framework and the Social Business Strategy Framework break down proven methods for exceeding the expectations customers form throughout the entirety of the buying journey. Customizable for any industry, sector, or scale, these frameworks can help your organization leap to the front of the line. The evolution of marketing and sales demands a revolution in business strategy, but realizing the irrelevance of traditional methods doesn't necessarily mean knowing what comes next. This book shows you how to compete in today's market, with real-world frameworks for implementation. Optimize competitive advantage and customer experience Map strategy back to business objectives Engage customers with a pragmatic, proven marketing system Reorganize sales and marketing to fill talent and knowledge gaps Today's customer is savvy, with more options than ever before. It's critical to meet them where they are, and engagement is the cornerstone of any cohesive, effective strategy. The technological revolution has opened many doors for marketing and sales, but the key is knowing what lies behind each one—what works for your competitor may not be right for you. Digital Sense cuts through the crosstalk and confusion to give you a solid strategy for success.
| Author | : The Book Marketer |
| Publisher | : The Book Marketer |
| Total Pages | : 126 |
| Release | : 2022-08-31 |
| Genre | : Business & Economics |
| ISBN | : |
Ready to sell more books? Reach out to influencers and get that exposure you need! Influencers are an excellent way to get a lot of exposure for your book. There are many ways for authors to reach out to influential people and get their books promoted. This book will show the tops and tricks to reach the people who have a lot of clout in the world of online book promotion. Using social media platforms like Twitter, Instagram or Tik Tok can get your books seen by an audience of hungry readers. We look at the most effective influencer networking sites available and bring you insights from influencers and a social media growth coach on how you can build your own influence! Buy the book, find an influencer and send them a proposal today!
| Author | : Timothy Hughes |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 208 |
| Release | : 2016-07-03 |
| Genre | : Business & Economics |
| ISBN | : 0749478020 |
Adopt a clear strategy for social selling, including how to build authority online, gain influence in target communities and engage with decision-makers and changemakers to 'hack' the buying process, with the bestselling book from industry thought-leader Tim Hughes. As the digital landscape continues to change buying habits at both B2B and B2C level, it has become increasingly difficult to reach customers early enough in their decision-making process through traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and 'hack' the buying process. Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including: -How to use networks purposefully to build social trust and create a high-quality community -How to develop real influence and authority in your subject area and connect with change-makers -How to scale the social selling strategy across an organization including maturity and investment models, risk and governance, and technology platforms Written by Tim Hughes, a thought-leader and renowned practitioner in social selling, and Matt Reynolds, one of the UK's leading technology sociologists, this book is essential reading for sales professionals, digital sales directors and SMEs who want to embrace the power of social selling in their organization.
| Author | : Susan Drake |
| Publisher | : Penguin |
| Total Pages | : 356 |
| Release | : 2008 |
| Genre | : Business & Economics |
| ISBN | : 9781592576715 |
With the sky-high price of advertising and direct marketing, only Fortune 500 companies can afford to promote their products and services through traditional channels. Add to this problem the greening, graying, and huge youth markets that have learned to turn off Madison Avenue-style promotions, and the vast majority of small to mid-sized companies, entrepreneurs, and overworked marketing staffs are challenged to expand their customer base in other ways. That's why "guerrilla," aka "unconventional marketing," was born. The Complete Idiot's Guide to Guerrilla Marketing, written by marketing experts Susan Drake and Colleen Wells, presents a detailed blueprint of the dozens of new and exciting methods available-methods that save money and get new customers.
| Author | : Duncan Brown |
| Publisher | : Routledge |
| Total Pages | : 252 |
| Release | : 2008 |
| Genre | : Business & Economics |
| ISBN | : 0750686006 |
For those involved in marketing and sales, this book offers essential analysis of how to identify who has influence, how they apply it, and how marketers can turn it to their advantage. This work is one of the first books to give an overview of one of the fastest growing marketing techniques to have emerged in the last ten years.
| Author | : Esperanza Miyake |
| Publisher | : Taylor & Francis |
| Total Pages | : 207 |
| Release | : 2024-08-01 |
| Genre | : Social Science |
| ISBN | : 1040097944 |
This book identifies the converging socio- cultural, economic, and technological conditions that have shaped, informed, and realised the identity of the contemporary virtual influencer, situating them at the intersection of social media, consumer culture, Artificial Intelligence (AI), and digital technologies. Through a critical analysis of virtual influencers and related media practices and discourses in an international context, each chapter investigates different themes relating to digitality and identity: virtual place and nationhood; virtual emotions and intimacy; im/ materialities of virtual everyday life; the biopolitics of virtual human-production; the necropolitics of pandemic virtuality; transmedial and mimetic virtualities; and the political economy of virtual influencers. The book argues that the virtual influencer represents the various ways in which contemporary identities have increasingly become naturalised with questions of virtuality, mediated by digital technologies across multiple realities. From practices relating to AI- driven, invasive data profiling needed for virtual influencer production to problematic online practices such as buying digital skin colour, the author examines how the virtual influencer’s aesthetic, social, and economic value obfuscates some of the darker aspects of their role as an extractivist technology of virtuality: one which regulates, oppresses, and/ or classifies bodies and datafied bodies that serve the visual, (bio)political, and digital economies of virtual capitalism. In the process, the book simultaneously offers a critique of the virtual influencer as a representational figure existing across multiple digital platforms, spaces, and times, and of how they may challenge, complicate, and reinforce normative ideologies surrounding gender, race, class, sexuality, age, and ableism. As such, the book sheds light on some of the more troubling realities of the virtual influencer’s existence, inasmuch as it celebrates their transformational potential, exploring the implications of both within an increasingly AI- driven, digital culture, society, and economy. Drawing from a wide range of disciplines, this book will appeal to scholars, researchers, and students working in the area(s) of: Popular Culture and Media; Internet, Digital and Social Media Studies; Data justice and Governance; Japanese Media Studies; Celebrity Studies; Fan Studies; Marketing and Consumer Studies; Sociology; Human– Computer Studies; and AI and Technology Studies.
