Localizing Employee Communications
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| Author | : Ray Walsh |
| Publisher | : XML Press |
| Total Pages | : 213 |
| Release | : 2019-12-20 |
| Genre | : Business & Economics |
| ISBN | : 1937434672 |
Global content in English doesn't get noticed. Localizing Employee Communications is a practical guide to ending conventional communication practices that stand in the way of effectively reaching employees around the world. Adapting for language and culture is critical to reach customers, and the same is true for busy employees. This book shows you how to navigate some of the biggest challenges in cross-border employee communications by partnering with local business units. This book argues that the ideal organization translates almost nothing. Instead, global headquarters provides only back-end support to local business units, who create and deploy employee content that's appropriate for their culture and local business realities. Localizing Employee Communications draws on the insight of nearly 30 experts from a variety of communications disciplines, including Deborah S. Bosley, Gerry McGovern, Alan Oram, Jonathan Phillips, Alan J. Porter, Ann Rockley, Carmen Simon, and Val Swisher. Inside the Book Part I. The Landscape In Country Part II. Leadership, Governance, and Budget Part III. Low- and No-Cost Strategies Part IV. Capabilities and Resources Glossary Interviewee Biographies Index
| Author | : Mike Leat |
| Publisher | : Routledge |
| Total Pages | : 464 |
| Release | : 2012-10-12 |
| Genre | : Business & Economics |
| ISBN | : 1136018107 |
'Exploring Employee Relations' provides students without previous knowledge of the subject with a good grounding in the theory and practice of employee relations. The practical business element is combined with academic underpinning in a student friendly style, emphasising the real-life nature of the subject matter and using learning features such as: * Objectives * Examples and Case Studies * Review and Discussion Questions * Chapter Summaries Straightforward and accessible, Exploring Employee Relations is aimed at students who are taking the subject for the first time. The structure is clear and logical, leading the newcomer through the topics in a way to maximise comprehension. Key issues are highlighted and supported by a small case or example from business. Chapters are structured to enable progressive learning with a logical development of the content. Each chapter ends with a summary of the key points met in the text and these are further reinforced by review and discussion questions, with answers and feedback on the activities included at the end of the book. The chapters are grouped thematically into parts and longer case studies are included that are suitable for assignment and seminar work. The text is accompanied by a lecturer's handbook.
| Author | : Sue Dewhurst |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 257 |
| Release | : 2019-06-03 |
| Genre | : Business & Economics |
| ISBN | : 0749484535 |
Communicate change effectively and bring stability and clarity in difficult situations through insight and lessons from global brands including Unilever, John Lewis, HSBC, and KPMG, with this essential guide for anyone responsible for managing the communications around employee engagement, motivation, retention, and change management. Communicating a company's goals, strategy, and tactics, change processes and brand values effectively within the workplace, makes a real difference to the success of any business. When handled professionally, it will have a positive impact on employee engagement, organizational culture, and performance. This new book written by leading PR and internal communications experts shares the exclusive stories of leading practitioners across sectors and industries, including manufacturing, telecoms, pharmaceuticals, professional services, FMCG and more, to demonstrate the tools, models and practices that have overcome a variety of challenges in a range of organizations. Explaining how to make the case for internal communications at all levels including: -Advice on how to set objectives -Selecting the right communication channel -The best way to deliver tough messages -How to evaluate and collect effective data Successful Employee Communications delivers an essential and easy-to-follow framework for delivering engaging communication strategies that work.
| Author | : Nitish Singh |
| Publisher | : Cambridge University Press |
| Total Pages | : 347 |
| Release | : 2012 |
| Genre | : Business & Economics |
| ISBN | : 1107008891 |
The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success.
| Author | : Yvonne Bosson |
| Publisher | : AuthorHouse |
| Total Pages | : 103 |
| Release | : 2013-10-19 |
| Genre | : Education |
| ISBN | : 149182154X |
Companies have long accepted the high cost of expatriate assignments as the price of doing business in the global arena. Now, companies are increasingly considering expatriate localization in response to increased pressures to trim costs within global mobility programs. Expatriate assignments cost an average of $1 million over a three-year period, so converting an expatriate to a local package can save a company hundreds of thousands of dollars, if done correctly. Localization involves changing the expatriates total compensation (including base salary, incentive compensation, risk benefits, perks, social security, and retirement plans) into one that is identical to that available to locally hired employees. This is done with the understanding that the employee does not intend to return to their home country. The benefits of localization for cost containment, peer equity, and business imperatives are evident. However, developing and implementing an effective localization policy is a challenge that most employers find too daunting to undertake alone. From handling changes in retirement benefits to salary differentials, local labor law and tax compliance, the complexities of this conversion are enormous. Now, corporate employee mobility expert Yvonne Bosson has developed a comprehensive handbook to address the issue in a way that is clear and easy to understand. This invaluable resource guides human resources professionals and relocation administrators through the multifaceted process of examining their current localization policy and identifying areas for improvement. This book is also ideal for companies just beginning to transfer employees globally. It provides an in-depth examination of the structure and components of a successful relocation and localization program along with pertinent advice on communicating policies.
| Author | : Bert Esselink |
| Publisher | : John Benjamins Publishing |
| Total Pages | : 506 |
| Release | : 2000 |
| Genre | : Computers |
| ISBN | : 9781588110060 |
Translation technology has evolved quickly with a large number of translation tools available. In this revised addition, much content has been added about translating and engineering HTML and XML documents, multilingual web sites, and HTML-based online help systems. Other major changes include the addition of chapters on internationalizatoi, software quailty assurance, descktop publishing and localization supprort. There is a focus on translators who want to learn about localization ad translation technology.
| Author | : Juan-Carlos Molleda |
| Publisher | : John Wiley & Sons |
| Total Pages | : 249 |
| Release | : 2019-06-05 |
| Genre | : Business & Economics |
| ISBN | : 1118673921 |
An overview of the practice of strategic global and multicultural public relations in various sectors Global and Multicultural Public Relations offers students an expert overview of specific public relations practices, focused on strategic analyses of actual case studies and real-world examples. Emphasizing practice rather than theory, this valuable resource explores innovative communication programs that are designed to address culturally-diverse communities worldwide. The five-step strategic public relations process—formative research, planning, implementation, evaluation, and stewardship—is extensively examined and applied to a variety of scenarios, helping students understand the realty of modern public relations practice. All aspects of public relations practice, including media relations, government relations, employee communications, and shareholder relations are covered to help students gain solid foundational knowledge. Broad in scope, this textbook identifies and describes the strategy formulation and implementation process in private, government, non-profit, and various other sectors. Academic and trade articles, book chapters, original case studies, and new primary research offer students a realistic and sophisticated approach to global public relations. Figures, tables, photographs, and charts illustrate each topic, while highlighted learning objectives and key points, discussion questions, and framed sections on ethical considerations and best practices strengthen student comprehension. Employs a real-world approach to public relations principles, practices, and strategies Focuses on global public relations rather than outdated nation-centered models Fills a gap in current literature on multinational and multicultural public relations Explains the public relations strategies that are best suited for each sector Includes summary sections that contain suggested readings and supplemental online links Designed for upper-level undergraduate and graduate students, Global and Multicultural Public Relations is an ideal textbook for courses in international public relations, global communication, public relations management, and multinational management, as well as business, political sciences, and public administration.
| Author | : Karl Koch |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 225 |
| Release | : 2019 |
| Genre | : Business & Economics |
| ISBN | : 1788973224 |
Employee relations in national contexts are significantly influenced not only by material forces but also by cultural and linguistic factors that are often highly nationally specific. In this innovative book, culture and language are analysed in terms of how they affect employee relations internationally, demonstrating the importance of recognising and understanding these elements in the face of increasing globalisation.
| Author | : Mark Dollins |
| Publisher | : Routledge |
| Total Pages | : 228 |
| Release | : 2021-10-01 |
| Genre | : Business & Economics |
| ISBN | : 1000461947 |
Engaging Employees through Strategic Communication provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement and successful change management. Approaching the subject with the philosophy that internal audiences are essential to the success of any strategic communication plan and business strategy—particularly as they relate to driving change—Mark Dollins and Jon Stemmle give readers a working knowledge of employee communication strategies, skills, and tactics in ways that prepare students for careers in this rapidly expanding field. Providing the tools necessary to evaluate the impact of successful employee communication campaigns, they put theory and cutting-edge research into action with practical examples and case studies sourced from award-winning entries judged as best-in-class by the International Association of Business Communicators (IABC), the Public Relations Society of America (PRSA), PRWeek, and PRNews. The book is ideal for undergraduate and graduate students in internal, corporate, or employee communication courses and will be a useful reference for practitioners who want to understand how to carry out effective employee communication engagement and change-management campaigns. Please visit www.engage-employees.com to learn more about the book and its applications.
| Author | : Liam FitzPatrick |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 272 |
| Release | : 2014-08-03 |
| Genre | : Business & Economics |
| ISBN | : 0749469331 |
Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters. Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-step approach to devising an internal communications strategy. Written by experts with extensive experience as consultants and in-house leaders in the private, public and not-for-profit sectors, Internal Communications covers how to build an internal communications team and plan; devise messages and decide which channels to use; work with line managers and senior leaders; research and evaluate internal communications and support change within an organization. Supported by easy to follow models, example explanations of the core theory, and case studies, it provides students and internal communicators alike with the practical tools and advice they need to make a difference in an organization. The book is also supported by online resources, including slides for lecturers.
