Little Brand Book
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| Author | : Kalika Yap |
| Publisher | : HarperCollins |
| Total Pages | : 356 |
| Release | : 2020-04-14 |
| Genre | : Business & Economics |
| ISBN | : 0062956922 |
Do you really know what makes you unique? And how to work it? Own it? Bring it? Well lucky for you, we do. And we have the playbook to show you exactly how to thrive in business, life, and relationships. Take the Brand Boss personality test to reveal your specific archetype and how this acumen applies to your life, your relationships, your career and your company. Are you a Catalyst, Coach or Crusader? Optimist or a Woo-er? Maven or Mastermind? Poet or a Prodigy? Just like there are 12 Astrological Signs, we share the 12 Personality Archetypes and then help you drill down to unlock yours. We’ll also introduce you to female entrepreneurs who embody each particular archetype—an “InfluenceHER”—to personally share their kick-ass success stories and inspire you to unleash your talents, brains, and vision to confidently strike out on your own. Little Brand Book offers support, tools and lessons to help women succeed in business and to create abundance for yourself, your family, your company, your employees and your customers.
| Author | : Roxy Jacenko |
| Publisher | : Allen & Unwin |
| Total Pages | : 109 |
| Release | : 2018-11-28 |
| Genre | : Business & Economics |
| ISBN | : 1760870145 |
The no-bullsh*t guide to all things PR, social media, business and building your brand. 'She's street-smart and hard-headed. If Roxy Jacenko has a tip, I want to know about it.' Helen McCabe, Digital Content Director, Nine 'Roxy never fails to deliver and this book is an easy, interesting read that people in a lot of professions (not just PR) could learn something from.' Jackie O, Radio Personality, KIIS Network 'As the saying goes, "If you want something done, ask a busy person", or just ask Roxy! When the totally tenacious PR and brand-building expert delivers her industry-insider advice, you listen. If you're growing your own brand, or you're a budding PR dynamo, Roxy's Little Black Book of Tips & Tricks might just become your bible.' Emily Taylor, Editor, InStyle Australia The fact that I'm sitting here writing a business book when, at school, I was the student who read the crib notes rather than the actual books is rather ironic. However, if I've proved anything over the years, it's that you needn't be the smartest girl in the room or get the highest marks (heck, I didn't even go to uni!) to succeed in PR or business. If I can do it, anyone can. The trick is to be willing to give up your excuses and consistently put in the work. Roxy Jacenko built a PR empire on intuition, common sense and an unbreakable work ethic. Now she's passing on her best business advice, tips and tricks in a handsome handbag-sized volume that's perfectly sized for the millennial worker on the run. From writing a stand-out application to building your brand to generating killer social media buzz, Roxy's Little Black Book of Hints & Tips is a must-read resource for aspiring publicists and business builders, and for anyone already in the PR industry.
| Author | : Jennefer Witter |
| Publisher | : AMACOM |
| Total Pages | : 140 |
| Release | : 2014-10-03 |
| Genre | : Business & Economics |
| ISBN | : 0814434371 |
Whether you’re an established company or a cost-conscious start-up, this helpful guide tells you all you need to know to be able to use public relations effectively as a business-building tool. As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company’s credibility than a good, old-fashioned public-relations campaign. Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations: Self-branding Media relations Social Media Networking Speaking engagements Cause-related marketing Selecting a PR agency Complete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, The Little Book of Big PR will provide you with the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.
| Author | : Donald Miller |
| Publisher | : HarperCollins Leadership |
| Total Pages | : 241 |
| Release | : 2017-10-10 |
| Genre | : Business & Economics |
| ISBN | : 0718033337 |
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
| Author | : Honey Parker |
| Publisher | : Morgan James Publishing |
| Total Pages | : 167 |
| Release | : 2012-08-21 |
| Genre | : Business & Economics |
| ISBN | : 161448273X |
Two advertising veterans explain the myths about branding—and how even the smallest businesses can benefit by defining themselves to their customers. Branding may be the single most misunderstood concept in marketing. It’s not only for big businesses with big bucks. It’s not about a logo, a color, a font, or a type of advertising. Branding is defining a company’s image in such a way that the customer is left with a single feeling about that business and what they do. Branding is about finding a business’s juicy center. Even small businesses on shoestring budgets and sole practitioners can learn the principles of good branding—an effort that encompasses not just messaging, but multiple day-to-day decisions that shape and build your customers’ perceptions and emotions. With numerous real-life examples and the expertise that comes only from experience, this book guides you to a new way of thinking about your business, and the kind of wisdom that no amount of money can buy.
| Author | : Emma Baxter-Wright |
| Publisher | : Welbeck Publishing |
| Total Pages | : 160 |
| Release | : 2021-06 |
| Genre | : Design |
| ISBN | : 9781787398283 |
Little Book of Schiaparelli chronicles the work of one of history's most influential and eccentric couturiers. Endowed with a strikingly imaginative and experimental approach to fashion, Elsa Schiaparelli cultivated a combination of the witty and the surreal, the cutting edge and the elegant, from her garments and jewellery to her collaborations with Salvador Dalí, Jean Cocteau and Alberto Giacometti. Exquisitely illustrated and expertly written, the book follows a biographical chronology detailing her life, career and primary creative themes of her work. Images of Schiaparelli's finished designs, along with close-up details and illustrations of her personal sketches, showcase the brilliance of her innovative oeuvre, and the legacy that lives on in the House of Schiaprelli to this day.
| Author | : Idris Mootee |
| Publisher | : John Wiley & Sons |
| Total Pages | : 256 |
| Release | : 2013-05-17 |
| Genre | : Business & Economics |
| ISBN | : 1118659961 |
Praise for 60-Minute Brand Strategist "A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world." —Angela Ahrendts, CEO, Burberry "Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society." —Mauro Porcini, Chief Design Officer, PepsiCo Inc. "Idris's book teaches us how to engage today's increasingly cynical consumers on a deeper emotional level to build real equity and leadership. He demonstrates how to break out of the box and connect business strategy to brand strategy, and how the right brand story never really ends!" —Blair Christie, SVP and CMO, Cisco Systems, Inc. "It's rare to find a book that's both inspiring and practical but Idris nailed it! He has crafted the ultimate guide to brand building in the connected world with visual clarity and thought-provoking strategy." —Eric Ryan, cofounder, Method Products, Inc. This book is about one thing only: branding. Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership. 60-Minute Brand Strategist offers a fast-paced, field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications. With a combi-nation of perspectives from business strategy, customer experience, and even anthropology, this new and updated edition outlines the challenges traditional branding faces in a hyper-connected world. This essential handbook of brand marketing offers an encyclopedia of do's and don'ts, including new case studies of how these concepts are being used by the world's most successful and valuable brands. 60-Minute Brand Strategist is your battle plan, filled with powerful branding tools and techniques to win your customers' hearts and defeat the competition.
| Author | : Michiel Maandag |
| Publisher | : Robinson |
| Total Pages | : 171 |
| Release | : 2015-12-17 |
| Genre | : Business & Economics |
| ISBN | : 147213608X |
A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good name, a memorable logo and a recognizable category so that everyone understands what you are selling? In The Only Book You Will Ever Need on Branding you'll find out everything you need to know - fast. Using quirky illustrations to make its point you'll discover how to fast forward the success of your brand in a couple of hours. You'll Grasp the key concepts of branding, learn how to improve your existing brand and find out what other start-up books don't tell you
| Author | : Kubi Springer |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 305 |
| Release | : 2019-10-03 |
| Genre | : Business & Economics |
| ISBN | : 1472971892 |
Shortlisted for the 2020 Business Book Awards I Am My Brand is a toolkit for personal brand success. Featuring dynamic female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and support that offers a practical guide for female entrepreneurs, freelancers and executives. I Am My Brand explores the techniques used by different women across cultures to build their personal brand, as well as the challenges they faced and their paths to overcoming them. Focused on the skills needed to succeed, their stories – coupled with the author's expertise – will support readers on their own journey to brand success and self-empowerment in work and life. The book is written in a down-to-earth style, with light entertainment and real-life anecdotes, providing insights into how to create, package and grow your personal brand. Written by one of the most influential female brand builders in the UK, I Am My Brand is a testament to the power of being a woman and illustrates what it takes to build a powerful female brand in today's male dominated business world.
| Author | : Otegha Uwagba |
| Publisher | : Fourth Estate |
| Total Pages | : 160 |
| Release | : 2018-11 |
| Genre | : Business & Economics |
| ISBN | : 9780008318987 |
'Little Black Book is THE book of the year for working women with drive' Refinery 29 The essential career handbook for creative working women. 'A compact gem' Stylist Little Black Book: A Toolkit For Working Women is the modern career guide every creative woman needs, whether you're just starting out or already have years of experience. Packed with fresh ideas and no-nonsense practical advice, this travel-sized career handbook is guaranteed to become your go-to resource when it comes to building the career you want. Writer Otegha Uwagba (one of Forbes European 30 Under 30) takes you through everything you need to build a successful self-made career: from how to negotiate a payrise to building a killer personal brand, via a crash course in networking like a pro, and tips for overcoming creative block. Plus Little Black Book is full of indispensable advice on how to thrive as a freelancer, and an entire chapter dedicated to helping you master the tricky art of public speaking. With contributions from trailblazing creative women including acclaimed author Chimamanda Ngozi Adichie, Refinery29 co-founder Piera Gelardi, The Gentlewoman's Editor in Chief Penny Martin, and many more, Little Black Book is a curation of essential wisdom and hard-won career insights. Whether you're a thinker, a maker, an artist or an entrepreneur, you'll find plenty of inspiration for your working life here.
