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| Author | : S. Saviolo |
| Publisher | : Springer |
| Total Pages | : 156 |
| Release | : 2012-12-05 |
| Genre | : Business & Economics |
| ISBN | : 1137285931 |
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
| Author | : Ronald D. Michman |
| Publisher | : Praeger |
| Total Pages | : 0 |
| Release | : 2003-10 |
| Genre | : |
| ISBN | : 9780313361562 |
In today's competitive economic environment, knowing your customer has never been more important. Research shows that most companies do not segment their market by lifestyle. Instead, they rely solely on demographic factors to define their customers. This book helps marketers understand how to reach customers from children to tweens and singles to seniors. It demonstrates how such trends as cross-shopping and the blurring of gender roles can be accounted for by one's overall marketing strategy. Yet another consumer group evaluated here is the emerging affluent market. This book is a prerequisite to relationship marketing. It tells the reader how to reach carefully defined and described market segments. Because buyers' behaviors are so important to lifestyle market segmentation strategies, this book demonstrates how such trends as cross-shopping and the blurring of gender roles can be accounted for by one's overall marketing strategy.
| Author | : Ronald D. Michman |
| Publisher | : Praeger |
| Total Pages | : 0 |
| Release | : 2003-10-30 |
| Genre | : Business & Economics |
| ISBN | : 1567206409 |
Annotation This book helps marketers understand how to reach customers from children to tweens and singles to seniors.
| Author | : S. Saviolo |
| Publisher | : Springer |
| Total Pages | : 104 |
| Release | : 2012-12-05 |
| Genre | : Business & Economics |
| ISBN | : 1137285931 |
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
| Author | : Kenneth E. Clow |
| Publisher | : SAGE Publications |
| Total Pages | : 719 |
| Release | : 2009-10-22 |
| Genre | : Business & Economics |
| ISBN | : 1483342956 |
This concise new text covers all the traditional topics of the course, and also contemporary subjects such as data warehousing, Web site management, and CRM — all areas of work that students will encounter in their future marketing careers. Unique to this text is its customer orientation, reflected in its content, but also in the way that the authors organize the material through the sequence of customer acquisition, interactions, and retention. Each chapter includes topical mini-cases such as the launch of the iPhone, e-Harmony.com, and Southwest Airlines. In addition, there are eight full cases in the back of the book, together with a helpful student guide to analyzing a case.
| Author | : Eric Laws |
| Publisher | : Routledge |
| Total Pages | : 256 |
| Release | : 2012-11-12 |
| Genre | : Business & Economics |
| ISBN | : 1136434232 |
Explore how lifestyle concepts are linked to marketing the hospitality and tourism industry Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction is a comprehensive benchmark review of how lifestyle concepts can be applied to the hospitality and tourism industry. Noted authorities present multifaceted viewpoints examining a range of topics, such as matching the lifestyles of tourism providers and guests, lifestyle segmentation studies, and methodological issues in lifestyle segmentation research. You’ll learn how the consideration of lifestyle concepts can improve the effectiveness of marketing in addition to providing quality management and improved customer satisfaction in the hospitality and tourism industry. This book provides an in-depth exploration of the implications of lifestyle concepts in the marketing of the hospitality and tourism industry. Each chapter of Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction examines essential issues, including quality management and customer satisfaction, improving customer experience through host-guest lifestyle matching, ways to segment customers by lifestyle, and the benefits and burdens of the gay tourism market. The book confronts widely held beliefs about the industry, confirming or adjusting those views through solid data. Research is clearly presented, always with an eye toward strengthening this fragile industry. Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction discusses: the potential use of lifestyle segmentation to achieve psychographic matching between hosts and guests the significance of the lifestyle concept for the management of service quality and customer satisfaction research into gay tourism marketing, with a discussion about recent evidence suggesting that the distinct purchasing patterns of gays are exaggerated lifestyle market segments and the relation to satisfaction with a nature-based tourism experience a lifestyle segmentation analysis of the backpacker market in Scotland three different approaches to lifestyle segmentation in improving the quality of tourism and leisure marketing decisions improved understanding of tourists’ needs through cross-classification Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction is an essential review of the lifestyle marketing concept that will prove invaluable for hospitality and tourism professionals, instructors, and industry members.
| Author | : Kalman Applbaum |
| Publisher | : Routledge |
| Total Pages | : 300 |
| Release | : 2004-06-01 |
| Genre | : Business & Economics |
| ISBN | : 1135943125 |
Marketing has situated itself as an indispensable tool in today's business world-an unavoidable step in the process from production to consumption. This book is the first of its kind to map out the organizing principles and cultural logic of marketing, and trace the profession's ascent to global domination. Applbaum argues that marketing can be seen as a particular set of cultural practices that surfaced in reaction to the affluence of Western society, and not the answer to the call of inherent human needs and wants. In order to understand globalization, transnational corporations, and the spread of consumer culture, one must understand the logic of marketing.
| Author | : Mimi Li |
| Publisher | : Routledge |
| Total Pages | : 144 |
| Release | : 2021-12-15 |
| Genre | : Business & Economics |
| ISBN | : 100051126X |
This engaging book presents nine empirical chapters that explore topics such as lifestyle entrepreneurship, lifestyle mobility, luxury experiences, and tourism-related well-being. Unlike most research focusing on Western contexts, several of the studies involve Asian regions (particularly China, including Hong Kong and Taiwan) and capture the growing popularity of Asian perspectives. This edited volume, authored by researchers across China, New Zealand, the US, the UK, and Portugal, provides researchers and practitioners in tourism and hospitality, along with readers interested in the general "travel and lifestyle" domain, timely and relevant knowledge. The editors hope that these carefully chosen chapters will inspire future studies and will give its readers a fresh insight in lifestyle’s role in tourism. The chapters in this book were originally published as a special issue of the Journal of Travel & Tourism Marketing.
| Author | : lisahunter |
| Publisher | : Routledge |
| Total Pages | : 205 |
| Release | : 2018-04-27 |
| Genre | : Social Science |
| ISBN | : 1351781383 |
Sex, gender and sexuality have played an important role in shaping the culture of surfing and are central themes in the study of sport and movement cultures. Rooted in a rich precolonial history, surfing has undergone a modern transformation shaped by visual culture, commodification, sportization, mediatization and globalization, arguably all linked to sex, gender and sexuality. Using the physical culture of surfing as its focus, this international collection discusses the complex relationships between surfing, sex/es, gender/s and sexuality/ies. This book crosses new theoretical, empirical and methodological boundaries by exploring themes and issues such as indigenous histories, exploitation, the marginalized, race, ethnicity, disability, counter cultures, transgressions and queering. Offering original insights into surfing’s symbolism, postcolonialism, patriocolonial whiteness and heteronormativity, its chapters are connected by a collective aspiration to document sex/es, gender/s and sexuality/ies as they are shaped by surfing and, importantly, as they re-shape the many, possibly previously unknown, worlds of surfing. Surfing, Sex, Genders and Sexualities is fascinating reading for anybody with an interest in the sociology of sport or gender and sexuality studies.
| Author | : Belinda Wheaton |
| Publisher | : Routledge |
| Total Pages | : 262 |
| Release | : 2014-06-11 |
| Genre | : Sports & Recreation |
| ISBN | : 1317979109 |
Since their emergence in the 1960s, lifestyle sports (also referred to as action sport, extreme sports, adventure sports) have experienced unprecedented growth both in terms of participation and in their increased visibility across public and private space. book seeks to explore the changing representation and consumption of lifestyle sport in the twenty-first century. The essays, which cover a range of sports, and geographical contexts (including Brazil, Europe, North America and Australasia) focus on three themes. First, essays scrutinise aspects of the commercialisation process and impact of the media, reviewing and reconsidering theoretical frameworks to understand these processes. The scholars here emphasise the need to move beyond simplistic understandings of commercialisation as co-option and resistance, to capture the complexity and messiness of the process, and of the relationships between the cultural industries, participants and consumers. The second theme examines gender identity and representations, exploring the potential of lifestyle sport to be a politically transformative space in relation to gender, sexuality and ‘race’. The last theme explores new theoretical directions in research on lifestyle sport, including insights from philosophy, sociology and cultural geography. The themes the monograph addresses are wide reaching, and centrally concerned with the changing meaning of sport and sporting identity in the twenty-first century. This book was previously published as a Special Issue of Sport in Society.
