Insider Trading in the Life Insurance MarketA Smart Buyer's GuideHow to reduce or eliminate agent commissions and keep the money in your policyWho Should Read this book-Becoming a Smart Buyer Anyone buying life insurance from an agent Independent life insurance trustees Family office advisors Estate and business planning advisors Corporate insurance buyers Value Proposition For buyers Immediate savings of two annual premiums For Advisors Attract smart buyers Increased compensation to reflect new skillsWhat others have to say about this book:Chuck Hinners takes the mystery out of life insurance pricing and takes great pains to show each customer where their money goes.Life insurance companies have allowed agents to reduce commissions for thirty years, but fewbuyers know that, and fewer agents offer discounted commissions which can be up to 95% less that retail.If you advise clients on life insurance issues you need to read this book which is incisive and to thepoint. Hinners pulls no punches and most importantly delivers what he promisesMichael Dubis, CFPFee-only financial plannerWisconsinYour policy design save me the upfront equivalent of two annual premiums.Where were you twenty years ago ?I hope the book helps someone else down the line as they attempt to figure out what works bestfor them and as they muddle through all the insurance jargon!Dr Frank LoReNew YorkWe have worked with Chuck Hinners for three decades to find the best solutions for our mutual clients. He puts the best interest of our clients first by offering the best products to fit our clients' needs. Readers of this book should beat a path to his door.David W. ReineckePartnerFoley & Lardner LLP