ICGR 2018 - Proceedings of the International Conference on Gender Research

ICGR 2018 - Proceedings of the International Conference on Gender Research
Author: Ana Azevedo
Publisher: Acpil
Total Pages: 650
Release: 2018-03-22
Genre: Social Science
ISBN: 9781911218777

These proceedings represent the work of researchers participating in the International Conference on Gender Research (ICGR 2018) which is being hosted this year by the ISCAP in Porto, Portugal on 12-13 April 2018. ICGR is a new event on the international research conferences calendar and provides a valuable platform for individuals to present their research findings, display their work in progress and discuss conceptual and empirical advances in the areas surrounding Gender Research. It provides an important opportunity for researchers across a diverse range of fields all looking at aspects relating to Gender to come together with peers to share their varied and valuable experiences. The first day will be opened with a keynote presentation by Bruce I Newman from DePaul University in Chicago, USA who will address the topic Gender and Democracy. In the afternoon, there will be an additional keynote address on Empowering women in the IT/IS research: the importance of role models given by Isabel Ramos from, University of Minho, Portugal. The second day of the conference will be opened by Paola Paoloni from "NiccolÒ Cusano" University, Rome, Italy. Paola will be talking about A Relational Capital Dimension in Universities. In this event, participants will have the opportunity to have access to the latest research and developments concerning Gender Research and after an initial submission of 180 Abstracts, there will be 62 Research Papers, 8 PhD Research Papers, 2 Masters Papers, 1 Non-Academic and 4 Work in Progress Paper published in these Conference Proceedings. These papers represent truly global research in the field, with contributions from Australia, Belgium, Brazil, Canada, Colombia, Costa Rica, Cyprus, Czech Republic, Denmark, France, Germany, Greece, Iran, Italy, Kazakhstan, Lithuania, Malaysia, Mexico, Nepal, Nigeria, Pakistan, Philippines, Poland, Portugal, Russia, Slovakia, South Africa, Spain, Sweden, Taiwan, Thailand, The Netherlands, Turkey, UAE, UK and USA.

Marketing and Smart Technologies

Marketing and Smart Technologies
Author: Álvaro Rocha
Publisher: Springer Nature
Total Pages: 783
Release: 2021-03-09
Genre: Technology & Engineering
ISBN: 9813341831

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Flip Your Classroom

Flip Your Classroom
Author: Jonathan Bergmann
Publisher: International Society for Technology in Education
Total Pages: 123
Release: 2012-06-21
Genre: Education
ISBN: 1564844684

Learn what a flipped classroom is and why it works, and get the information you need to flip a classroom. You’ll also learn the flipped mastery model, where students learn at their own pace, furthering opportunities for personalized education. This simple concept is easily replicable in any classroom, doesn’t cost much to implement, and helps foster self-directed learning. Once you flip, you won’t want to go back!

Location-Based Marketing

Location-Based Marketing
Author: Gérard Cliquet
Publisher: John Wiley & Sons
Total Pages: 260
Release: 2020-06-16
Genre: Business & Economics
ISBN: 1786305801

Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.

ELEMENTS OF ENGLISH GRAMMAR

ELEMENTS OF ENGLISH GRAMMAR
Author: Fernando Herrero Salas
Publisher: Bubok
Total Pages: 239
Release: 2016-03-23
Genre: Literary Criticism
ISBN: 8468683051

Esta pequeña Gramática inglesa, titulada ELEMENTS OF ENGLISH GRAMMAR ha sido concebida para su uso en las clases de enseñanza del Inglés, específicamente pensando en alumnos de 14 a 18 años, de forma que sin demasiadas explicaciones teóricas dispongan de unos cuadros sinópticos tanto de la morfología de los componentes básicos de la gramática inglesa como también de los elementos sintácticos que permitan una rápida comprensión y utilización de ellos a la hora de expresar un pequeño discurso coherente de forma inteligible, sea ello en forma escrita o hablada. Es necesaria, por tanto, su presentación y utilización en clase de forma que puedan entender o consultar luego rápidamente, por su cuenta, las estructuras y funciones que se presentan en esta pequeña obra, y que van redactados en un Inglés simple. Todas las estructuras van acompañadas de un buen número de ejemplos, sin dejar ninguna de las variantes teóricas tratadas sin ejemplificación clara. De especial utilidad son los cuadros dedicados a las Funciones y a la Sintaxis ya que la trabazón de un discurso lingüístico viene determinada por la correcta comprensión de los conjuntos y conjunciones que rigen la adecuada matización de la información comunicativa.

Cultures of Copyright

Cultures of Copyright
Author: Dànielle Nicole DeVoss
Publisher: Peter Lang Incorporated, International Academic Publishers
Total Pages: 0
Release: 2015
Genre: Copyright
ISBN: 9781433125614

The symbols, signs, and traces of copyright and related intellectual property laws that appear on everyday texts, objects, and artifacts have multiplied exponentially over the past 15 years. Digital spaces have revolutionized access to content and transformed the ways in which content is porous and malleable. In this volume, contributors focus on copyright as it relates to culture. The editors argue that what «counts» as property must be understood as shifting terrain deeply influenced by historical, economic, cultural, religious, and digital perspectives. Key themes addressed include issues of how: - Culture is framed, defined, and/or identified in conversations about intellectual property; - The humanities and other related disciplines are implicated in intellectual property issues; - The humanities will continue to rub up against copyright (e.g., issues of authorship, authorial agency, ownership of texts); - Different cultures and bodies of literature approach intellectual property, and how competing dynasties and marginalized voices exist beyond the dominant U.S. copyright paradigm. Offering a transnational and interdisciplinary perspective, Cultures of Copyright offers readers - scholars, researchers, practitioners, theorists, and others - key considerations to contemplate in terms of how we understand copyright's past and how we chart its futures.

Self-Representation and Digital Culture

Self-Representation and Digital Culture
Author: N. Thumim
Publisher: Springer
Total Pages: 261
Release: 2012-07-17
Genre: Social Science
ISBN: 1137265132

Taking a close look at ordinary people 'telling their own story', Nancy Thumim explores self-representations in contemporary digital culture in settings as diverse as reality TV, online storytelling, and oral histories displayed in museums.

Performance Metrics

Performance Metrics
Author: Duke Okes
Publisher: Quality Press
Total Pages: 99
Release: 2013-01-21
Genre: Business & Economics
ISBN: 0873898508

Which performance measures should you use? The obvious answer is that it depends on what you want to achieve, which someone else should never define for you. After all, it is your organization, your department, or your process. But once you are clear about what you want to accomplish, how do you sort through a variety of possible metrics and decide which are best? Then, given the list of metrics you believe are useful or necessary, how do you define them in more detail to ensure that the right data are gathered at the appropriate frequency and that the resulting information gets to the right people so that they can make proper decisions? This book provides a clarifying perspective for those who know that metrics need to be developed but are unsure as to the steps to follow in developing and deploying them. It focuses on making sure that the metrics selected will guide people and processes in the direction the organization wants to go, and allow continual evaluation of success. Every highly effective organization is unique in some strategic way, and the metrics used should reflect these differences. Studying high performers can be useful from a learning standpoint, but simply adopting what someone else is doing is likely to take you off your track and put you on theirs. The concepts in this book will put you on the correct track and give you the tools to stay on it.