Levi Strauss Gets a Bright Idea

Levi Strauss Gets a Bright Idea
Author: Tony Johnston
Publisher: Houghton Mifflin Harcourt
Total Pages: 37
Release: 2011
Genre: Juvenile Fiction
ISBN: 0152061452

Retells, in tall-tale fashion, how Levi Strauss went to California during the Gold Rush, saw the need for a sturdier kind of trouser, and invented jeans.

Amelia Lost

Amelia Lost
Author: Candace Fleming
Publisher: Schwartz & Wade
Total Pages: 130
Release: 2012-01-25
Genre: Juvenile Nonfiction
ISBN: 0307980219

From the acclaimed author of The Great and Only Barnum—as well as The Lincolns, Our Eleanor, and Ben Franklin's Almanac—comes the thrilling story of America's most celebrated flyer, Amelia Earhart. In alternating chapters, Fleming deftly moves readers back and forth between Amelia's life (from childhood up until her last flight) and the exhaustive search for her and her missing plane. With incredible photos, maps, and handwritten notes from Amelia herself—plus informative sidebars tackling everything from the history of flight to what Amelia liked to eat while flying (tomato soup)—this unique nonfiction title is tailor-made for middle graders. Amelia Lost received four starred reviews and Best Book of the Year accolades from School Library Journal, Kirkus Reviews, Horn Book Magazine, the Washington Post, and the New York Times.

Brand is a Four Letter Word

Brand is a Four Letter Word
Author: Austin McGhie
Publisher: Advantage Media Group
Total Pages: 285
Release: 2012
Genre: Business & Economics
ISBN: 1599323273

In this breakthrough book, marketing expert Austin McGhie urges readers to set aside their obsession with "branding" and instead focus on the real work of marketing: positioning. In fact, McGhie believes there's no marketing problem or opportunity that can't be framed as a positioning exercise. He argues that brands are a marketplace response, not a marketer's stimulus; if that response from the audience is simple, clear and on strategy, marketers can build a brand. Drawing on his 30-year career working with some of world's best-known brands, including Disney, ESPN, Nike, Google, Visa, Expedia, Best Buy, Microsoft, Anheuser-Busch, Abbott and YouTube, McGhie tackles the strategic essence of positioning and creating differentiated advantage. He deftly weaves the positioning discussion throughout the book with a series of real-life anecdotes to deliver a crisp, clear view of what it means to build a brand. McGhie has written a practical book that will guide and inspire marketers and in turn help them guide and inspire their audiences.

Anna & Solomon

Anna & Solomon
Author: Elaine Snyder
Publisher: Farrar, Straus and Giroux (BYR)
Total Pages: 36
Release: 2014-05-20
Genre: Juvenile Fiction
ISBN: 1466870109

In 1897 a young man named Solomon fell in love with and married a beautiful young woman named Anna. They lived in Russia, which was dangerous at that time for a Jewish family, so Solomon moved to the United States, where he worked and saved until he had enough money to send Anna a ticket for the voyage across the ocean. But when Solomon went to meet Anna's ship, Anna's younger brother was waiting for him. Solomon took in her brother and worried and saved until he could send the money for Anna's passage again-but this time, Anna's older brother was waiting. When Solomon sent the money a third time and Anna's mother arrived, Solomon wondered if he would ever see his dear wife again. Elaine Snyder's Anna & Solomon is based on the true story of the author's grandparents' immigration. A Margaret Ferguson Book

Ruth Bader Ginsburg

Ruth Bader Ginsburg
Author: Jonah Winter
Publisher: Abrams
Total Pages: 48
Release: 2017-08-08
Genre: Juvenile Nonfiction
ISBN: 1683351711

To become the first female Jewish Supreme Court Justice, the unsinkable Ruth Bader Ginsburg had to overcome countless injustices. Growing up in Brooklyn in the 1930s and ’40s, Ginsburg was discouraged from working by her father, who thought a woman’s place was in the home. Regardless, she went to Cornell University, where men outnumbered women four to one. There, she met her husband, Martin Ginsburg, and found her calling as a lawyer. Despite discrimination against Jews, females, and working mothers, Ginsburg went on to become Columbia Law School’s first tenured female professor, a judge for the US Court of Appeals, and finally, a Supreme Court Justice. Structured as a court case in which the reader is presented with evidence of the injustice that Ginsburg faced, Ruth Bader Ginsburg is the true story of how one of America’s most “notorious” women bravely persevered to become the remarkable symbol of justice she is today.

Teaching Economic Concepts with Picture Books and Junior Novels

Teaching Economic Concepts with Picture Books and Junior Novels
Author: Nancy J. Polette
Publisher: Bloomsbury Publishing USA
Total Pages: 321
Release: 2013-08-29
Genre: Language Arts & Disciplines
ISBN: 1610695038

Using quality literature to introduce younger students to economic terms and concepts is an engaging and effective teaching method. This book demonstrates how. At what age can children benefit from learning about economics? The consensus among educators today is the earlier the better. K–8 teachers and librarians will find this book invaluable for introducing basic economic concepts to students and giving them a solid foundation of understanding that can be built upon as they advance in grade level. Author Nancy Polette, prolific author and expert on using picture books for education, explains how to use 20 picture books to present basic ideas such as credit, wants and needs, and supply and demand; and to build understanding of more complex concepts with 20 junior novels. The titles and suggested activities enable students to enjoy the literary experience and benefit from economic lessons that sink in because they are presented through stories involving characters with whom children can relate.

A to Zoo

A to Zoo
Author: Rebecca L. Thomas
Publisher: Bloomsbury Publishing USA
Total Pages: 3583
Release: 2018-06-21
Genre: Language Arts & Disciplines
ISBN:

Whether used for thematic story times, program and curriculum planning, readers' advisory, or collection development, this updated edition of the well-known companion makes finding the right picture books for your library a breeze. Generations of savvy librarians and educators have relied on this detailed subject guide to children's picture books for all aspects of children's services, and this new edition does not disappoint. Covering more than 18,000 books published through 2017, it empowers users to identify current and classic titles on topics ranging from apples to zebras. Organized simply, with a subject guide that categorizes subjects by theme and topic and subject headings arranged alphabetically, this reference applies more than 1,200 intuitive (as opposed to formal catalog) subject terms to children's picture books, making it both a comprehensive and user-friendly resource that is accessible to parents and teachers as well as librarians. It can be used to identify titles to fill in gaps in library collections, to find books on particular topics for young readers, to help teachers locate titles to support lessons, or to design thematic programs and story times. Title and illustrator indexes, in addition to a bibliographic guide arranged alphabetically by author name, further extend access to titles.

Claude Lévi-Strauss

Claude Lévi-Strauss
Author: Maurice Godelier
Publisher: Verso Books
Total Pages: 561
Release: 2018-08-07
Genre: Biography & Autobiography
ISBN: 1784787078

One of the world’s leading anthropologists assesses the work of the founder of structural anthropology As a young man, Maurice Godelier was Claude Lévi-Strauss’s assistant. Since then, Godelier has drawn on this experience to develop a profound and intimate grasp on the writings of his former teacher, one of the most influential thinkers of the twentieth century. Meticulously researched, Lévi-Strauss: A Critical Study of His Thought will prove indispensable to students of Lévi-Strauss and to structural anthropologists more generally. It is a compelling and comprehensive study destined to become the definitive work on the evolution of Lévi-Strauss’s ideas, at the heart of which lies his analysis of kinship and myth.

Dressing Modern Maternity

Dressing Modern Maternity
Author: Kay Goldman
Publisher: Costume Society of America
Total Pages: 164
Release: 2013
Genre: Business & Economics
ISBN: 9780896727991

"The first winner of the Lou Halsell Rodenberger Prize in Texas History and Literature; chronicles Dallas's Page Boy Maternity Clothing and its enterprising founders, Edna Frankfurt Ravkind, Elsie Frankfurt Pollock, and Louise Frankfurt Gartner"--

The Life Swap

The Life Swap
Author: Nancy Weber
Publisher: Open Road Media
Total Pages: 363
Release: 2015-06-23
Genre: Biography & Autobiography
ISBN: 1504015312

In February of 1973, Nancy Weber put an ad in the Village Voice offering to trade places with another woman, a stranger, for a month. In hopes of better understanding what was fixed and final in each person—and what was invented, and therefore might be reinvented—they would use each other’s names, live in each other’s homes, love each other’s loves, and do each other’s work. After interviewing many of the fascinating women who answered the ad, Weber—single (with a longtime lover) and straight—chose a polyamorous, bisexual, married psychologist and academic, the pseudonymous Micki Wrangler. They spent five months getting ready for their adventure—cajoling their nearest and dearest into participating, exchanging thousands of details, and swapping deep secrets. But, instead of a month, their wild ride lasted only a week. Wrangler was having a rough time (and Weber too good a time, maybe) so they decided to call things off. Wanting The Life Swap to convey more than her own experience, Weber invited Wrangler and ten others to enrich the book with their uncensored reports. Publicity for the book included stints on The Tonight Show with Johnny Carson and To Tell the Truth. The book achieved a kind of cult status, in part because it’s a relic of 1970s sexual openness (cruelly destroyed by HIV/AIDS) and belief in the right of self-invention. Recent critics have credited the book with inspiring life swap reality TV shows and several popular novels and films.