Leveraging ITS Data for Transit Market Research

Leveraging ITS Data for Transit Market Research
Author: James G. Strathman
Publisher: Transportation Research Board
Total Pages: 92
Release: 2008
Genre: Intelligent transportation systems
ISBN: 0309099420

TRB¿s Transit Cooperative Research Program (TCRP) Report 126: Leveraging ITS Data for Transit Market Research: A Practitioner¿s Guidebook examines intelligent transportation systems (ITS) and Transit ITS technologies currently in use, explores their potential to provide market research data, and presents methods for collecting and analyzing these data. The guidebook also highlights three case studies that illustrate how ITS data have been used to improve market research practices.

Transport Survey Methods

Transport Survey Methods
Author: Jean-Loup Madre
Publisher: Emerald Group Publishing
Total Pages: 662
Release: 2009-11-02
Genre: Transportation
ISBN: 1848558449

Identifies various challenges to the world community of transport survey specialists as well as the larger constituency of practitioners, planners, and decision-makers that it serves and provides potential solutions and recommendations for addressing them.

Transport Survey Methods

Transport Survey Methods
Author: Johanna Zmud
Publisher: Emerald Group Publishing
Total Pages: 821
Release: 2013-01-29
Genre: Transportation
ISBN: 1781902887

Compiles the critical thinking on priority topics in contemporary transport policy and planning contexts. In this title, the contributed papers cover two key themes related to types of decision-making of importance to the development of data collection on both passenger travel and freight movements.

TR News

TR News
Author:
Publisher:
Total Pages: 340
Release: 2008
Genre: Transportation
ISBN:

Use of Market Research Panels in Transit

Use of Market Research Panels in Transit
Author: Kathryn Coffel
Publisher:
Total Pages: 72
Release: 2013
Genre: Consumer panels
ISBN: 0309223938

"This synthesis describes the various types of market research panels, identifies crirital issues that the researcher needs to be aware of when engaging in market research and panel surveys, and provides examples of successful market research panel programs. Understanding common pitfalls and successful techniques will allow transit market researchers to make the best us of funds without jeopardizing the quality of the data or the validity of the results"--Introduction.

A Handbook

A Handbook
Author: Rebecca Elmore-Yalch
Publisher: Transportation Research Board
Total Pages: 218
Release: 1998
Genre: Transportation
ISBN: 9780309062725

Focuses on the status of market research as practiced in transit agencies and identifies major market issues confronting them. The handbook also evaluates market research strategies appropriate for transit and provides guidance to integrate and institutionalize market research into decision-making processes of transit agencies. Finally, it examines some institutional barriers that limit the use of market research.

Leveraging AI and Emotional Intelligence in Contemporary Business Organizations

Leveraging AI and Emotional Intelligence in Contemporary Business Organizations
Author: Sharma, Dipanker
Publisher: IGI Global
Total Pages: 471
Release: 2023-12-18
Genre: Business & Economics
ISBN:

Organizations are facing an array of complex challenges that demand innovative solutions. From managing a diverse workforce and harnessing the power of data analytics to adapting to remote work and the pressing need for emotionally intelligent leaders, the demands on modern businesses are constantly evolving and increasing. Staying ahead of these challenges is not only essential for survival but also for thriving in an ever-changing environment. Leveraging AI and Emotional Intelligence in Contemporary Business Organizations is a compass that guides academic scholars, students, and practitioners through the turbulent seas of modern business management. It dissects the problems and offers clear, well-researched solutions. With a team of respected researchers, academicians, and professionals at the helm, this book is a beacon of knowledge, illuminating the path to success in today's business landscape.

A Handbook

A Handbook
Author: Rebecca Elmore-Yalch
Publisher: Transportation Research Board
Total Pages: 212
Release: 1998
Genre: Transportation
ISBN: 9780309062688

Provides an overview of market segmentation--what it is and why it is relevant to public transit agencies. It serves as an introduction for managers to the basic concepts and approaches of market segmentation and provides steps and procedures for marketers or market researchers who have the responsibility for implementing a market segmentation program.