Letting Go Of The Words Writing Web Content That Works
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Author | : Janice Redish |
Publisher | : Elsevier |
Total Pages | : 370 |
Release | : 2012-08-14 |
Genre | : Computers |
ISBN | : 0123859301 |
"Learn how to have great conversations through your site or app. Meet your business goals while satisfying your site visitors' needs. Learn how to create useful and usable content from the master - Ginny Redish. Ginny's easy-to-read style will teach you how to plan, organize, write, design, and test your content"--
Author | : Caroline Jarrett |
Publisher | : Morgan Kaufmann |
Total Pages | : 218 |
Release | : 2009-03-02 |
Genre | : Computers |
ISBN | : 0080948480 |
Forms that Work: Designing Web Forms for Usability clearly explains exactly how to design great forms for the web. The book provides proven and practical advice that will help you avoid pitfalls, and produce forms that are aesthetically pleasing, efficient and cost-effective. It features invaluable design methods, tips, and tricks to help ensure accurate data and satisfied customers. It includes dozens of examples - from nitty-gritty details (label alignment, mandatory fields) to visual designs (creating good grids, use of color). This book isn't just about colons and choosing the right widgets. It's about the whole process of making good forms, which has a lot more to do with making sure you're asking the right questions in a way that your users can answer than it does with whether you use a drop-down list or radio buttons. In an easy-to-read format with lots of examples, the authors present their three-layer model - relationship, conversation, appearance. You need all three for a successful form - a form that looks good, flows well, asks the right questions in the right way, and, most important of all, gets people to fill it out. Liberally illustrated with full-color examples, this book guides readers on how to define requirements, how to write questions that users will understand and want to answer, and how to deal with instructions, progress indicators and errors. This book is essential reading for HCI professionals, web designers, software developers, user interface designers, HCI academics and students, market research professionals, and financial professionals. *Provides proven and practical advice that will help you avoid pitfalls, and produce forms that are aesthetically pleasing, efficient and cost-effective. *Features invaluable design methods, tips, and tricks to help ensure accurate data and satisfied customers. *Includes dozens of examples -- from nitty-gritty details (label alignment, mandatory fields) to visual designs (creating good grids, use of color).*Foreword by Steve Krug, author of the best selling Don't Make Me Think!
Author | : Lynda Felder |
Publisher | : New Riders |
Total Pages | : 192 |
Release | : 2012 |
Genre | : Computers |
ISBN | : 0321794435 |
Many books offer instruction on how to use software programs to build Web sites, podcasts, and illustrations. But 'Writing for the Web' explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven's Fifth over the sound of a bubbling brook. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author's toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast.
Author | : Kristina Halvorson |
Publisher | : New Riders |
Total Pages | : 256 |
Release | : 2012-02-28 |
Genre | : Computers |
ISBN | : 0132883244 |
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
Author | : Sara Wachter-Boettcher |
Publisher | : Rosenfeld Media |
Total Pages | : 242 |
Release | : 2012-12-12 |
Genre | : Computers |
ISBN | : 193382090X |
Care about content? Better copy isn't enough. As devices and channels multiply—and as users expect to relate, share, and shift information quickly—we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.
Author | : Wilbur Lang Schramm |
Publisher | : SAGE Publications, Incorporated |
Total Pages | : 296 |
Release | : 1977-04-01 |
Genre | : Language Arts & Disciplines |
ISBN | : 9780803907454 |
Author | : Kevin Cheng |
Publisher | : Rosenfeld Media |
Total Pages | : 218 |
Release | : 2012-11-15 |
Genre | : Design |
ISBN | : 1933820853 |
If you're an executive, designer, product manager, marketer, or engineer, communication is part of your work. Using images and text in unique ways, comics can engage readers in ways traditional methods can't. In See What I Mean, you'll learn how to create comics about your products and processes without an illustrator—just like Google, eBay, and Adobe do.
Author | : Alina Bradford |
Publisher | : Independently Published |
Total Pages | : 179 |
Release | : 2019-04-15 |
Genre | : |
ISBN | : 9781092968768 |
Let a content writer with 20 years of experience teach you everything you need to know. As a freelance writer for more than 20 years, I've seen some stuff. Rough, sad web content in the form of articles and blog posts. This content leaves the reader with nothing to take away except boredom and questions. That pains me. Your audience should get what they came for!So, I put together this book. It contains my best tips for writing awesome content, and even some tips for building your brand. My goal is to build you up with the knowledge you need to go out into the online world and dazzle potential clients and readers, alike. This book includes: -Step-by-step help to craft articles and blogs from start to finish.-Everything you need to know about SEO to make your clients, search engines, and you, happy.-Spelling and grammar tips to keep you typo-free. -Lists of free reference sites where you can find expert quotes and quality research.-A content checklist so you can make sure that your articles and blog posts are 100% ready for readers.-A list of the 20 best sites for finding free videos, photos, maps, graphs and gifs for your content.-And more!
Author | : Ron S. Blicq |
Publisher | : John Wiley & Sons |
Total Pages | : 245 |
Release | : 2004-04-05 |
Genre | : Technology & Engineering |
ISBN | : 0471660884 |
The professional's quick-reference handbook for writing business and technical reports Professionals in business, government, and technical fields often need help in organizing and writing reports for associates, clients, and managers. This simple tutorial handbook offers expert tips and useful ideas for organizing ideas, structuring reports, and adding spice to technical papers. Writing Reports to Get Results offers in-depth guidance for writing: short, informal reports, such as job progress reports and inspection reports semiformal reports, such as laboratory and medium-length investigation and evaluation reports formal reports, such as analytical and feasibility studies and major investigations technical and business proposals of varying complexity The authors use a simple pyramid method to help writers organize their information into the most convenient and simplest structure for any type of document-from single-page proposals to full-length presentations. Rounding out this easy, instructional handbook are helpful tips on a number of other topics, such as: constructing reference lists and bibliographies; the use of numbers, abbreviations, and metric symbols; preparing illustrations for insertion into a report; and working collaboratively as a member of a writing team.
Author | : Steve Krug |
Publisher | : Pearson Education |
Total Pages | : 325 |
Release | : 2009-08-05 |
Genre | : Computers |
ISBN | : 0321648781 |
Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. Three New Chapters! Usability as common courtesy -- Why people really leave Web sites Web Accessibility, CSS, and you -- Making sites usable and accessible Help! My boss wants me to ______. -- Surviving executive design whims "I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards