Words That Work

Words That Work
Author: Dr. Frank Luntz
Publisher: Hachette Books
Total Pages: 414
Release: 2007-01-02
Genre: Language Arts & Disciplines
ISBN: 1401385745

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

Surveillance Valley

Surveillance Valley
Author: Yasha Levine
Publisher: PublicAffairs
Total Pages: 352
Release: 2018-02-06
Genre: Political Science
ISBN: 1610398033

The internet is the most effective weapon the government has ever built. In this fascinating book, investigative reporter Yasha Levine uncovers the secret origins of the internet, tracing it back to a Pentagon counterinsurgency surveillance project. A visionary intelligence officer, William Godel, realized that the key to winning the war in Vietnam was not outgunning the enemy, but using new information technology to understand their motives and anticipate their movements. This idea -- using computers to spy on people and groups perceived as a threat, both at home and abroad -- drove ARPA to develop the internet in the 1960s, and continues to be at the heart of the modern internet we all know and use today. As Levine shows, surveillance wasn't something that suddenly appeared on the internet; it was woven into the fabric of the technology. But this isn't just a story about the NSA or other domestic programs run by the government. As the book spins forward in time, Levine examines the private surveillance business that powers tech-industry giants like Google, Facebook, and Amazon, revealing how these companies spy on their users for profit, all while doing double duty as military and intelligence contractors. Levine shows that the military and Silicon Valley are effectively inseparable: a military-digital complex that permeates everything connected to the internet, even coopting and weaponizing the antigovernment privacy movement that sprang up in the wake of Edward Snowden. With deep research, skilled storytelling, and provocative arguments, Surveillance Valley will change the way you think about the news -- and the device on which you read it.

Putting People First

Putting People First
Author: Bill Clinton
Publisher: Three Rivers Press
Total Pages: 248
Release: 1992
Genre: Political Science
ISBN:

Statements and plans by Clinton and Gore made in the early 90's on how they will put people first.

Iran in Latin America

Iran in Latin America
Author: Cynthia Arnson
Publisher:
Total Pages: 118
Release: 2010-01-01
Genre: Iran
ISBN: 9781933549958

The essays in this report reflect an effort to provide background and context for understanding Iran's relations with Argentina, Bolivia, Ecuador, Nicaragua, and Venezuela; the articles emphasize the foreign policy objectives and strategies of Latin American nations as well as the strategic objectives of the Iranian government.

Signifying Bodies

Signifying Bodies
Author: G. Thomas Couser
Publisher: University of Michigan Press
Total Pages: 218
Release: 2009-10-22
Genre: Biography & Autobiography
ISBN: 0472050699

Sheds new light on the memoir boom by asking: Is the genre basically about disability?

Capability Development in Support of Comprehensive Approaches

Capability Development in Support of Comprehensive Approaches
Author: Derrick Neal
Publisher:
Total Pages: 334
Release: 2011
Genre: Civil-military relations
ISBN:

"This book includes papers presented at the Second International Transformation (ITX2) Conference, held in Rome, Italy, at the NATO Defense College (NDC) June 21-23, 2011, as well as a summary of the conference discussions. Co-hosted by NDC, Allied Command Transformation (ACT), and the International Transformation (ITX) Chairs Network, the conference brought together academics, policymakers, and practitioners from 13 nations to discuss the topic of 'Capability Development in Support of Comprehensive Approaches : Transforming International Civil-Military Interactions'."--P. vii

Modern Misogyny

Modern Misogyny
Author: Kristin J. Anderson
Publisher: Oxford University Press, USA
Total Pages: 209
Release: 2015
Genre: Psychology
ISBN: 019932817X

Modern Misogyny explores the landscape of popular culture and politics, emphasizing relatively recent moves away from feminist activism to individualism and consumerism where "self-empowerment" represents women's progress. It also explores the retreat to traditional gender roles after September 11, 2001. It interrogates the assumption that feminism is unnecessary, that women have achieved equality, and therefore those women who do insist on being feminists want to get ahead of men. Finally, it takes a fresh look at the positive role that feminism plays in today's "post-feminist" era, and how feminism does and might function in women's lives. Post-feminist discourse encourages young women to believe that they were born into a free society, so if they experience discrimination, it is an individual, isolated problem that may even be their own fault. Modern Misogyny examines that rendering of feminism as irrelevant and as the silencing and marginalizing of feminists.