Lessons In Commerce A Text Book For Students
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Author | : Dr. Cryford Mumba |
Publisher | : Trafford Publishing |
Total Pages | : 345 |
Release | : 2015-03-19 |
Genre | : Education |
ISBN | : 1490756124 |
Discover the Easy Way to Understand Commerce This interactive text provides you with knowledge, understanding, skills, and applied techniques required for passing the commerce exam the first attempt. The text is both user-friendly and closely related to current commercial practice, including recent developments. It offers the following features: Clear presentation and explanation in a straightforward English language Key concepts covered in the chapter summarized Key points covered in the chapter summarized Thought-provoking progress tests after each chapter intended to help students assess their own progress In-text highlighted application questions intended to help students apply to real-life situations
Author | : Lawrence J. Gitman |
Publisher | : |
Total Pages | : 1455 |
Release | : 2024-09-16 |
Genre | : Business & Economics |
ISBN | : |
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author | : Richard T. Watson |
Publisher | : Orange Grove Texts Plus |
Total Pages | : 0 |
Release | : 2009 |
Genre | : Electronic commerce |
ISBN | : 9781616100292 |
This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.
Author | : Robert Mellor |
Publisher | : SAGE |
Total Pages | : 317 |
Release | : 2008-11-11 |
Genre | : Business & Economics |
ISBN | : 1446242595 |
′Innovative, well organised, readable and authoritative. This is a text that takes a modern and refreshing approach to a subject that is an essential ingredient on today′s economic agenda′ - Graham Beaver, Professor of Strategic Management, Visiting Professor to Queensland University of Technology, Fellow of the University of Warwick Not everyone who wants to study entrepreneurship has a theoretical background in business. Specifically written for students who do not have a strong business theory background, the authors of Entrepreneurship for Everyone bring alive the crucial issues for understanding this dynamic field. Going beyond the traditional textbook, the authors equip students with the necessary business knowledge and essential practical advice on applying that knowledge in the real world, to a range of types of industry - from sustainable industries, information technology, healthcare, biotechnology, as well as the musical and creative industries. Key entrepreneurship concepts that are covered include: - the theories and tools of creative thinking - market research - intellectual property protection - relevant economics If you are coming to this area anew, and especially if you are interested in how entrepreneurship is applied, putting this text back on the shelf could cost you real success.
Author | : Humberto Barreto |
Publisher | : Cambridge University Press |
Total Pages | : 593 |
Release | : 2009-06-15 |
Genre | : Business & Economics |
ISBN | : 0521899028 |
This unique text uses Microsoft Excel® workbooks to instruct students. In addition to explaining fundamental concepts in microeconomic theory, readers acquire a great deal of sophisticated Excel skills and gain the practical mathematics needed to succeed in advanced courses. In addition to the innovative pedagogical approach, the book features explicitly repeated use of a single central methodology, the economic approach. Students learn how economists think and how to think like an economist. With concrete, numerical examples and novel, engaging applications, interest for readers remains high as live graphs and data respond to manipulation by the user. Finally, clear writing and active learning are features sure to appeal to modern practitioners and their students. The website accompanying the text is found at www.depauw.edu/learn/microexcel.
Author | : Thomas H. Cormen |
Publisher | : MIT Press |
Total Pages | : 240 |
Release | : 2013-03-01 |
Genre | : Computers |
ISBN | : 0262313235 |
For anyone who has ever wondered how computers solve problems, an engagingly written guide for nonexperts to the basics of computer algorithms. Have you ever wondered how your GPS can find the fastest way to your destination, selecting one route from seemingly countless possibilities in mere seconds? How your credit card account number is protected when you make a purchase over the Internet? The answer is algorithms. And how do these mathematical formulations translate themselves into your GPS, your laptop, or your smart phone? This book offers an engagingly written guide to the basics of computer algorithms. In Algorithms Unlocked, Thomas Cormen—coauthor of the leading college textbook on the subject—provides a general explanation, with limited mathematics, of how algorithms enable computers to solve problems. Readers will learn what computer algorithms are, how to describe them, and how to evaluate them. They will discover simple ways to search for information in a computer; methods for rearranging information in a computer into a prescribed order (“sorting”); how to solve basic problems that can be modeled in a computer with a mathematical structure called a “graph” (useful for modeling road networks, dependencies among tasks, and financial relationships); how to solve problems that ask questions about strings of characters such as DNA structures; the basic principles behind cryptography; fundamentals of data compression; and even that there are some problems that no one has figured out how to solve on a computer in a reasonable amount of time.
Author | : Raffaele Gambaro |
Publisher | : |
Total Pages | : 247 |
Release | : 1920 |
Genre | : Commerce |
ISBN | : |
Author | : Scott McLean |
Publisher | : |
Total Pages | : 408 |
Release | : 2010 |
Genre | : Business communication |
ISBN | : 9781936126118 |
Author | : Jeffrey F. Rayport |
Publisher | : |
Total Pages | : 516 |
Release | : 2003 |
Genre | : Commerce électronique |
ISBN | : 9780071232661 |
A test bank features 80 questions per chapter designed totest students on knowledge and comprehension of topics.
Author | : Sandeep Krishnamurthy |
Publisher | : Cengage Learning |
Total Pages | : 496 |
Release | : 2003 |
Genre | : Electronic commerce |
ISBN | : |
E-Commerce Management is designed to help the managers of today and tomorrow better direct the E-Commerce process by integrating business models, marketing, and Internet technology. The integration of text and cases helps make this a perfect choice for instructors seeking one primary text for use in both graduate and undergraduate level E-Commerce and E-Marketing courses. Each case study provides readers with an in-depth analysis of well-known companies that have developed into e-successes or e-failures.