Publicidad 360º

Publicidad 360º
Author: Alejandro Álvarez Nobell
Publisher: Ediciones Universidad San Jorge
Total Pages: 351
Release: 2014-03-14
Genre: Business & Economics
ISBN: 8494119818

Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.

Técnicas de escritura en español y géneros textuales / Developing Writing Skills in Spanish

Técnicas de escritura en español y géneros textuales / Developing Writing Skills in Spanish
Author: Javier Muñoz-Basols
Publisher: Routledge
Total Pages: 472
Release: 2021-07-29
Genre: Foreign Language Study
ISBN: 1351600451

Técnicas de escritura en español y géneros textuales / Developing Writing Skills in Spanish es la primera publicación concebida para desarrollar y perfeccionar la expresión escrita en español a partir de una metodología basada en géneros textuales. Cada capítulo se ocupa de un género y está diseñado para guiar al escritor en la planificación, el desarrollo y la revisión de textos. Las novedades de esta segunda edición incluyen: un cuestionario sobre la escritura, listados con objetivos y prácticas escritas, nuevos materiales y actividades, repertorios de vocabulario temático, ejercicios de corrección gramatical y estilo, ampliación de las respuestas modelo y diferentes rutas para la escritura. Características principales: • Tipologías variadas: textos narrativos, descriptivos, expositivos, argumentativos, periodísticos, publicitarios, jurídicos y administrativos, científicos y técnicos; • Actividades para trabajar la precisión léxica, la gramática, el estilo y la reescritura de manera progresiva; • Vocabulario temático, marcadores discursivos y expresiones útiles para la escritura; • Pautas detalladas, consejos prácticos y estrategias discursivas en función del tipo de texto; • Modelos textuales de reconocidos periodistas y autores del ámbito hispánico; • Recursos adicionales recogidos en un portal de escritura en línea. Diseñado como libro de texto, material de autoaprendizaje u obra de referencia, Técnicas de escritura en español y géneros textuales / Developing Writing Skills in Spanish es una herramienta esencial para familiarizarse con las características lingüísticas y discursivas propias de la lengua y para dominar la técnica de la escritura en diferentes géneros textuales. Técnicas de escritura en español y géneros textuales / Developing Writing Skills in Spanish provides intermediate and advanced level students with the necessary skills to become competent and confident writers in the Spanish language. This new edition includes: new material and activities, chapter objectives, exercises on grammar and style correction, thematic vocabulary lists, and an expanded answer key with more detailed explanations. Designed for use as a classroom text, self-study material or reference work, Técnicas de escritura en español y géneros textuales / Developing Writing Skills in Spanish is ideal for all intermediate to advanced students of Spanish.

El Llenguatge Científic

El Llenguatge Científic
Author: Jornades Catalanes sobre Llengües per a Finalitats Específiques
Publisher: Edicions Universitat Barcelona
Total Pages: 304
Release: 1999
Genre: Language Arts & Disciplines
ISBN: 9788447522569

Changes, Conflicts and Ideologies in Contemporary Hispanic Culture

Changes, Conflicts and Ideologies in Contemporary Hispanic Culture
Author: Teresa Fernandez Ulloa
Publisher: Cambridge Scholars Publishing
Total Pages: 580
Release: 2014-06-02
Genre: Performing Arts
ISBN: 1443860662

This book is formed by various chapters studying the manner in which conflicts, changes and ideologies appear in contemporary Hispanic discourses. The contributions analyze a wide variety of topics related to the manner in which ideological and epistemological changes of the 19th, 20th and 21st centuries are reflected in, and shape, Spanish language, literature, and other cultural expressions in both Spain and Latin America. The 19th century was conducive to various movements of independence, while, in Europe, radical changes of different types and in all contexts of life and knowledge occurred. Language was certainly affected by these changes resulting in new terminology and discourse strategies. Likewise, new schools of thought such as idealism, dialectic materialism, nihilism, and nationalism, among others, were established, in addition to new literary movements such as romanticism, evocative of (r)evolution, individualism and realism, inspired by the social effects of capitalism. Scientific and technological advances continued throughout the 20th century, when the women’s liberation movement consolidated. The notion of globalization also appears, simultaneously to various crises, despotism, wars, genocide, social exclusion and unemployment. Together, these trends give rise to a vindicating discourse that reaches large audiences via television. The classic rhetoric undergoes some changes given the explicit suasion and the absence of delusion provided by other means of communication. The 21st century is defined by the flood of information and the overpowering presence of mass communication; so much so, that the technological impact is clear in all realms of life. From the linguistic viewpoint, the appearance of anglicisms and technicalities mirrors the impact of post-modernity. There is now a need to give coherence to a national discourse that both grasps the past and adapts itself to the new available resources with the purpose of conveying an effective and attractive message to a very large audience. Discourse is swift, since society does not seem to have time to think, but instead seeks to maintain interest in a world filled with stimuli that, in turn, change constantly. Emphasis has been switched to a search for historical images and moments that presumably explain present and future events. It is also significant that all this restlessness is discussed and explained via new means such as the world-wide-web. The change in communication habits (e-mail, chats, forums, SMS) and tools (computers, mobile phones) that was initiated in the 20th century has had a net effect on the directness and swiftness of language.

Mundos en palabras

Mundos en palabras
Author: Ángeles Carreres
Publisher: Routledge
Total Pages: 373
Release: 2018-01-12
Genre: Foreign Language Study
ISBN: 1351668013

Mundos en palabras offers advanced students of Spanish a challenging yet practical course in translation from English into Spanish. The course provides students with a well-structured, step-by-step guide to Spanish translation which will enhance and refine their language skills while introducing them to some of the key concepts and debates in translation theory and practice. Each chapter presents a rich variety of practical tasks, supported by concise, focused discussion of key points relating to a particular translation issue or text type. Shorter targeted activities are combined with lengthier translation practice. Throughout the book, learners will find a wealth of material from a range of genres and text types, including literary, expository, persuasive and audiovisual texts. An answer key to activities, as well as supplementary material and Teachers’ Notes are provided in the companion website. The book covers common areas of difficulty including: frequent grammatical errors calques and loan words denotation and connotation idioms linguistic varieties cultural references style and register Suitable both for classroom use and self-study, Mundos en palabras is ideal for advanced undergraduate students of Spanish, and for any advanced learners wishing to acquire translation competence while enhancing their linguistic skills.

Strategies of Adaptation in Tourist Communication

Strategies of Adaptation in Tourist Communication
Author: Gudrun Held
Publisher: BRILL
Total Pages: 329
Release: 2018-01-29
Genre: Language Arts & Disciplines
ISBN: 9004359575

The papers in this volume study the relationship between language use and the concept of the “tourist gaze” through a range of communicative practices from different cultures and languages. From a pragmatic perspective, the authors investigate how language constantly adapts to contextual constraints which affect tourism discourse as a strategic meaning-making process that turns insignificant places into desirable tourist destinations. The case studies draw on both, in situ interactions with visitors, such as guided tours and counter information, old and new mediatized genres, i.e. guide books, travelogues, print advertising as well as TV-commercials, service web-sites and apps. Despite the diversity of data, one of the common findings in the volume is that staging the sensory ‘lived’ tourist experience is the lynchpin of all communicative practices. Hence, the use of tourism language reveals itself as the mirror of how ‘people on the move’ continuously enact as ‘tourists’ and ‘places’ are constructed as must-see ‘sights’.

Publicidad y hegemonía

Publicidad y hegemonía
Author: Eliseo Colón Zayas
Publisher: Editorial Norma
Total Pages: 148
Release: 2001
Genre: Advertising
ISBN: 9789580464808

Publicidad y estética : de la poesía, de la pintura, de la psicología - Hacia una semiótica de las pasiones o poética de los efectos - Efecto, narrativa, producto / - Publicidad y modernidad / - Canon publicitario : agosto de 1914 : la apología necesaria - Publicidad y hegemonía - Un nuevo tiempo, un nuevo espacio - Desacralización modernista - Racionalismo y tiempos modernos.

Multiple Voices in Academic and Professional Discourse

Multiple Voices in Academic and Professional Discourse
Author: Sergio Maruenda Bataller
Publisher: Cambridge Scholars Publishing
Total Pages: 700
Release: 2011-05-25
Genre: Language Arts & Disciplines
ISBN: 1443831115

The demands of today’s society for greater specialization have brought about a profound transformation in the humanities, which are not immune to the competitive pressure to meet new challenges that are present in other sectors. Thus, lecturers and researchers in modern languages and applied linguistics departments have made great efforts to design syllabi and materials more attuned to the competences and requirements of potential working environments. At the same time, linguists have attempted to apply their expertise in wider areas, creating research institutes that focus on applying language and linguistics in different contexts and offering linguistic services to society as a whole. This book attempts to provide a global view of the multiple voices involved in interdisciplinary research and innovative proposals in teaching specialized languages while offering contributions that attempt to fill the demands of a varied scope of disciplines such as the sciences, professions, or educational settings. The chapters in this book are made up of current research on these themes: discourse analysis in academic and professional genres, specialized translation, lexicology and terminology, and ICT research and teaching of specialized languages.